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When Broadway Was the Runway: Theater, Fashion, and American Culture
Selected by "Choice" magazine as an Outstanding Academic Title for 2009"When Broadway Was the Runway" explores the central and largely unacknowledged role of commercial Broadway theater in the birth of modern American fashion and consumer culture. Long before Hollywood's red carpet spectacles, Broadway theater introduced American women to the latest styles. At the beginnin ...more
Hardcover, 310 pages
Published May 1st 2009 by University of Pennsylvania Press
(first published 2009)
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Very interesting study on the relatively brief period of time in the late 19th and early 20th century when Broadway provided a major showcase for contemporary fashion. In the first chapter, if you took out the words "Broadway" or "stage" and substituted "cinema," the chapter would read just the same as a lot of studies of early cinema and the social anxiety caused by changing audience demographics in a changing society and its relation to other new consumer phenomena such as department stores. S ...more