I am thankful this book finally came out as an audiobook.
This book was one part copy writing advice, one part advertising advice and 3 parts success literature. The book is filled with Poor Richard style proverbs and "you can do it, if you work hard" type encouragement. I was expecting more copywriting advice but as far as success literature goes this book is not bad. I suspect the subsequent books in this series have more specific advice.
I LOVED THIS BOOK! It starts off with a lot of advertising psychology, which I enjoyed moderately, but then it took off in a much bigger life/dream direction. Williams used so many brilliant examples that were such a pleasure to listen to. He's a brilliant story-teller and therein lies the magic of the book. I plan to read it again!