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Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion
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Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion

4.46  ·  Rating Details  ·  67 Ratings  ·  3 Reviews
Hardcover, 240 pages
Published October 19th 2001 by Bard Press
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Thomas Jr.
Sep 10, 2013 Thomas Jr. rated it liked it
I am thankful this book finally came out as an audiobook.

This book was one part copy writing advice, one part advertising advice and 3 parts success literature. The book is filled with Poor Richard style proverbs and "you can do it, if you work hard" type encouragement. I was expecting more copywriting advice but as far as success literature goes this book is not bad. I suspect the subsequent books in this series have more specific advice.
Corey Blake
Jun 09, 2009 Corey Blake rated it it was amazing
I LOVED THIS BOOK! It starts off with a lot of advertising psychology, which I enjoyed moderately, but then it took off in a much bigger life/dream direction. Williams used so many brilliant examples that were such a pleasure to listen to. He's a brilliant story-teller and therein lies the magic of the book. I plan to read it again!
Black743
May 18, 2009 Black743 rated it it was amazing
More great insights from a marketing genious.
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