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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

3.67 of 5 stars 3.67  ·  rating details  ·  145 ratings  ·  11 reviews
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness
Hardcover, 298 pages
Published February 8th 2010 by John Wiley & Sons (first published 2010)
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Paul DeBusschere
My background is not in marketing, it's in information technology, so I readily connected with Jeffery's message, which is that organizations can perform better by measuring their marketing efforts. Although this should be intuitively obvious, Jeffery demonstrates convincingly why organizations fail in the area of measuring ROMI. Having nearly twenty years of experience in IT, I can attest that this phenomenon isn't isolated to marketing organizations.

I rated the book four stars only because Jef
It's reads like a text book do harder to read on your own vs. classroom or group learning.
Katie Lyon
This book gives a great overview to new and experienced marketers alike on the how/why of measuring marketing effectiveness. It is jam-packed with applicable stories, and also gives access to user tools/templates. A must read for anyone in business!
Andrew Gallagher
This is a dry book, that is not read for enjoyment. It gives the non-data business person an insight into the data-driven aspect of business. I am happy to have read it, though I would not recommend picking it up for leisure.
Apr 29, 2012 Sarah rated it 4 of 5 stars
Shelves: 2012, mba
The book is pretty easy to read, but the sheer volume of the acronyms around every page turn had me wishing I made a cheat sheet. I like the idea of finding a way to put hard numbers to what is normally considered a soft skill.
Very basic but can be used as a reminder to always keep metrics front-of-mind.
Need more in-depth technique but very informative for beginners
Useful. Many tips and case study.
Ionut Tudor
Very good book with good insights.
Felix Liao
Apr 18, 2015 Felix Liao marked it as to-read
Shelves: business
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