Cool Hunter
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Cool Hunter

3.6 of 5 stars 3.60  ·  rating details  ·  8,541 ratings  ·  771 reviews
Lifestyle, Labels und Logos bestimmen die Welt des siebzehnjährigen Hunter Braque. Als sich der coole Trendscout auf der Jagd nach den neusten Innovationen in die lässige Jen verliebt, gerät er in mysteriöse Verstrickungen: Plötzlich fehlt von seiner Auftraggeberin jede Spur, dafür entdeckt Jen ein Paar absolut megahippe Sneaker in einer leer stehenden Fabrikhalle, die sie...more
Paperback, 320 pages
Published 2010 by cbt (first published January 1st 2004)
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Nov 09, 2009 Mason rated it 5 of 5 stars  ·  review of another edition
Recommends it for: Everyone
This is my favorite book of all time. Seventeen year old Hunter Braque works for a company in New York that specializes in 'cool tasting'. They watch advertisements for shoe companies and decide if it's cool or not.

He meets a girl named Jen, an Innovator (explained in the book), and she has some pretty cool lace designs on her shoes. He brings her to the tasting, and she speaks up on the commercial.

His boss, Mandy, and everyone else liked what she said. Mandy calls Hunter to schedule a meeting i...more
I enjoyed Scott Westerfeld's Uglies series so I was curious to see how I'd like one of his books that was set in the real world. I thought he did a great job with the characters of Hunters and Jen. They were unique, likable, and memorable. I also loved the historical facts that Westerfeld put in the story.

And like the Uglies series, So Yesterday makes you think about how things work in our society--specifically, how we decide what is cool and what isn't. It seems like such a silly topic, but as...more
Oh sweet painful hell! I give up on this book. So Yesterday is my first novel by Scott Westerfeld, and I heard such great things about him. But if the best he can do is slap me in the face with constant simple sentences and a mildly creative concept wrapped around a lackluster plot, no thanks.

It started off somewhat okay, the concept was as I said creative, but that’s where it ends. The main character Hunter Braque, a trendsetter, comes across dumber than dirt and this girl Jen James, an innovat...more
This may be my favorite Scott Westerfeld book. I enjoyed Uglies, Pretties, etc. but lost interest in the series about half way through. I really liked Westerfeld's unique take on vampires in Peeps. But this. This is Westerfeld taking on Culture Jammers, Fad, Fashion, Trends, Conformity, and Modern Consumerism. It's an romance/mystery/social commentary/adventure set on the streets of Manhattan, following one weekend in the life of a "cool-hunter" - a teen who earns money spotting new "cool stuff"...more
This is one of Westerfeld's earlier YA novels. That shows in the writing. So Yesterday lacks the fast pace, engaging characters and tight plot typical of the author's later YA books.

The too aptly named Hunter is a self-professed "cool hunter" - someone who seeks out the latest trends before they're trends. Hunter is employed by large corporations to pass on his finds and take part in focus groups so that those expensive marketing campaigns that keep the mega-corporations afloat don't fizzle. Hu...more
Let's talk about the cool pyramid.

At the zenith, we have the Innovators. These are the first ones to do something new - rock a backwards baseball cap, get two piercings in one ear, wear boots on the outside of their pants. "When you meet them, most Innovators don't look that cool, not in the sense of fashionable, anyway. There's always something off about them. Like they're uncomfortable with the world."

At the next level reside the Trendsetters. They are the second in line to follow a new trend....more
Jackie "the Librarian"
My first thought on reading this was: this is a novelization of The Tipping Point by Malcolm Gladwell, with cool teen characters, and an over-the-top mystery involving super cool shoes and purple-dye sabotage!
Hunter is on the hunt for coolness and innovations, so when he sees Jen, with her skater style and her shoelaces woven in a way he's never seen before, he knows he's got an Innovator in his sites.
Hunter works for an agency that advises advertisers and companies on trends, recognizing them,...more
Michelle. D.
This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This book was OK.This bo...more
Drew Nevitt
I listened to this on audiobook, and I'll rate that the reader was decent. Nothing bad but nothing truly exciting either. Made me wish books words made into radio serials with multiple actors.
The book itself was decent. It was funny in most places. And had the sarcasm and jeering that a teen would have. I didn't expect it to be a mystery (I admit I chose it without knowing what it was about, but simply because it was an audiobook and was easily available to borrow) so that was interesting. Teen...more
Jessica Lewis
Ok so what can I say. This book was a combination of a mystery and a love story with a teenage twist. I enjoyed parts of the book mainly when the chapter was left at a cliffhanger but some of it was vey poorly written or thought through I feel. The fact that the author wrote about certain product without using its name directly although we all knew was he was talking about was very irritating.

The scene at the party where the underage characters got drunk I found a bit hard to read through it's...more
Amy Holiday
Any book that has an escapade is a good book as far as I'm concerned, so of course I liked this one. Hunter the Cool Hunter (yes really, meh) is near the top of the trendy social pyramid. He's paid to find the newest trends, and bring them back to a marketing company who evaluates them, then sends them down to the next level of "cool" (the trendsetters). Hunter spots an innovative way to lace a pair of sneakers, and makes friends with the shoes' owner, Jen. When Hunter brings Jen to a focus grou...more
Update: After a rereading and think of this novel non-stop I've change it from a 4 star to a 5 star. Yep, that happened! ;)

I loved this novel!!! Witty, fast-paced, and unique it had me hooked the whole time, I just couldn't put it down, nor could I figure it out.

Seventeen year old Hunter is a Trendsetter a person who looks for Innovators and their latest new-to-the-world never-been-done-before fashions. He meets Jen (an Innovator & Logo Exile ) and finds himself compelled to invite her to a...more
Why did it have to be about shoes? Really, the whole shoe thing is just not one I ever understood (not that I understand much about trends and fashion). But this is a great book that creates an interesting (and probably fairly accurate) scenario about how trends get started, how they spread, and why they seem to come and go so quickly.

But what if there's a group that's trying to undo the work of all the marketers and trendsetters (these would clearly be my people)? Are they the anti-cool? What i...more
★ Jess
This was really, really good. Infact, I was considering this as maybe one of my favorites...maybe this is one of Scott Westerfelds best books?
That was until the last 50 pages or so...then it went downhill. The final twist, the gripping conclusion to the mystery...was dumb. And confusing! It was totally ridiculous, and ruined the book for me.
Also, the characters seemed pretty flat...not greatly developed, at all.
And the writing! You can tell this is Scott Westerfeld just learning his chops in...more
Melissa Wickelhaus
Genre: Mystery
So Yesterday follows Hunter Braque, a trendsetter whose job it is to find the newest and coolest things to start a trend in the retail market. But then his boss goes missing and he and his crush Jen are thrown together in a hunt for answers. The premise is an interesting one, Hunter and Jen must find their way alongside a shady group whose aim is to force the downfall of consumerism. However, the conveyance is somewhat lacking. The most annoying and at the same ti...more
Westerfeld uniquely and cleverly explores the superficiality our society promotes in yet another novel but in a realistic light rather than the sci-fi, dystopian fashion of the Uglies series. I loved the techy character's push to at least use proper notation for proper nouns. A very fitting novel for the times. Hopefully readers will reflect and avoid falling victim to pop culture.
Huh. This book has almost exactly the same plot as PopCo, which is odd, because I didn’t pick up either book because I was interested in the subject—secret societies banding together to sabotage large corporations and dilute the evil brainwashing of marketing campaigns—I was curious about the authors. Anyway, So Yesterday focuses on teenagers in New York as opposed to twentysomethings in England, and it’s about shoes (specifically Nike, although it’s always referred to as ‘The Client’) rather...more
Colleen Venable
It's not really about "cool". It's about art and knowing that anyone who says "it's all been done" is just too scared or, more likely, too lazy to try. Found myself crying like a big sap when reading the nonfiction "list of innovators" at the end. Probably the least popular of all of Westerfeld's novels but still has the great nonfiction bits hidden inside like PEEPS and the conspiracy theory mystery elements of the UGLIES trilogy. Devoured it in two sittings. Totally underrated and if you are i...more
Westerfeld's writing here is simply amazing: I couldn't put the book down until I'd read the entire thing in one sitting. Loved the integration of fashion as a means of influencing/categorizing people, and his usual theme of an underground element trying to upset the reigning authority comes to play nicely. I also loved the unexpected splashes of humor: several times his dialogue made me laugh out loud with delight.

Like a good action movie, I found the ending to have some loose ties that didn't...more
Dec 27, 2007 Cameo rated it 3 of 5 stars  ·  review of another edition
Recommends it for: Ario
This is the YA version of Pattern Recognition, basicly. Where Gibson went a little too esoteric, Westerfeld stays sane and keeps to the action. Some major plot points regarding tech were a little too glaringly wrong for me to take seriously in some points, but overall, I think Westerfeld nails the allure and fun of coolhunting, and offers great use of lingo and philosophy. This book is much more fresh and youthful than PR, yet lacks the depth that made PR so eerie and futuristic.

While this may s...more
Well, when I first started this book, I thought it was promising. The story seemed a lot like his other ones, but at least socially metaphorical. But then I lost interest... I didn't ever see they point. I didn't understand the big deal. In short, I think it was pretty dumb. Unoriginal compared to all of Scott Westerfeld's other books, and a bit shallow actually.

However, I do really like Westerfeld's writing style... he's a very realistic writer with realistic characters. That was all I really l...more
Ed Casey
The premise of this novel is cool. How do things become cool? Cool is far more orchestrated than you think. Hunter, the 17 year old protagonist, is a cool trendsetter. He doesn't come up with the trends, those are the innovators, like his love interest Jen. As an innovator, Hunter finds cool innovations and promotes them to corporate marketers. The novel is a dual mystery, in which Hunter and Jen must not only find Hunter's boss who has recently gone missing, but also they must find out who crea...more
This book was just ok. Great concept but I'm not sure I like how it was executed- I was left feeling totally underwhelmed. And the whole book and writing style just felt brief. I couldn't feel any immediacy so I just felt disconnected from what was going on and I didn't really care about what was happening. I think I would have enjoyed it more if the author had spent a little more time building his world for us instead of just jumping in. I couldn't tell how close the world was to ours, and mayb...more
I love, love, love the idea.

Scott Westerfeld has strangely similar thoughts to myself. I've pondered endlessly on how (and why) the mainstream world becomes mainstream, and Westerfeld just arranged the answer into a plot and sparked a fairly interesting story.

But the concept, unfortunately, is washed out by the amateur writing. The plot is underdeveloped-- a boy and a girl (surprise: she is also his love interest) discover a rift in society and must solve/save/understand/investigate (surprise:...more
Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the Innovators, the people on the very cusp of cool. Seventeen-year-old Hunter Braque's job is finding them for the retail market.

But when a big-money client disappears, Hunter must use all his cool-hunting talents to find her. Along the way he's drawn into a web of brand-name intrigue-a missing cargo of t...more
Haley Keller
Scott Westerfeld's Uglies series earned its spot on my favorites list a long time ago, but I had yet to read any of the author's other books. This was the first book outside of the Uglies that I got a hold of, but even then it's been sitting around for a couple of years (like all of my other books) waiting to be read. Considering this is a contemporary instead of a dystopian, this book was very different from the Uglies, and of course, I knew that going into it. I wasn't expecting something too...more
"We are all around you...And you need us. Someone has to guide you, to mold you, to make sure that today turns into yesterday on schedule. Because frankly, without us to monitor the situation, who knows what would get crammed down your throats? It's not like you can just start making your own decisions, after all."

So Yesterday was quite an interesting book. Occurring in our world, it involves a web of innovators, cool hunters, trendsetters, and others to create what is 'cool', but when the main...more
Amy Bailey
I really don't get what people think is so great about this book. Yes, the plot was unique, but it was also just rather odd. I didn't get what was so important about it and I didn't like the characters all that much. It seemed sort of superficial. I guess I just don't give a crap about shoes.
Sam Kozbial
I thought this book was fantastic! It was quirky, funny, witty, serious filled with action, adventure, mystery and lots of social commentary.

It appears that one character in this book is society and its consumerism. First we meet Hunter, who happens to be a "cool hunter". He wanders NYC looking for innovations that he thinks will take off and become a trend. While cool-hunting, Hunter meets Jen. Right away, he knows she is above him on the social pyramid. She, is an innovator. However, he wants...more
Kinda scrambled and the plot kind of fell apart at the end, but lots of fun. Westerfeld's really a lot like Neal Stephenson with the here's-some-random-facts-let-me-digress all over the place.
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Scott Westerfeld ...: So Yesterday 1 1 Jul 19, 2014 03:40PM  
Wild Things: YA G...: Janaury 2013- So Yesterday by Scott Westerfeld 7 65 Jan 19, 2013 05:09PM  
What's The Name o...: Y.A Book: Boy trendsetter, kidnapped boss. [s] 4 28 Dec 13, 2012 09:21PM  
Glamorous Girl :: Fashion Inspiration 1 12 Dec 15, 2011 09:18PM  
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Scott Westerfeld is a New York Times bestselling author of YA. He was born in the Texas and now lives in Sydney and New York City. In 2001, Westerfeld married fellow author Justine Larbalestier.

He is best know for the Uglies and Leviathan series, and his next book, Afterworlds, comes out September 23, 2014.

His book Evolution's Darling was a New York Times Notable Book, and won a Special Citation f...more
More about Scott Westerfeld...
Uglies (Uglies, #1) Pretties (Uglies, #2) Specials (Uglies, #3) Extras (Uglies, #4) Leviathan (Leviathan, #1)

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“Sometimes the facts in my head get bored and decide to take a walk in my mouth. Frequently this is a bad thing.” 454 likes
“Never give us what we really want. Cut the dream into pieces and scatter them like ashes. Dole out the empty promises. Package our aspirations and sell them to us, cheaply made enough to fall apart.” 176 likes
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