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Selling Your Services: Proven Strategies for Getting Clients to Hire You [or Your Firm]
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Selling Your Services: Proven Strategies for Getting Clients to Hire You [or Your Firm]

3.71 of 5 stars 3.71  ·  rating details  ·  21 ratings  ·  3 reviews
If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of sales at the fees you want.
Paperback, 368 pages
Published June 15th 1992 by Holt Paperbacks (first published 1991)
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I work for a large computer solutions company to sell products and services and I thought "Selling Your Services" would provide pointers in this area. In my case, I was mostly wrong. The first issue with the book is that it predates not only the social media environment, it predates email. In fact, the one time electronic media is mentioned it is radio that is being discussed. Since a lot of the book is about writing brochures and letters, the advice is not current and could be quite different i ...more
I felt like I lacked basic knowledge of how to sell services, as opposed to products, so I picked up this book. It's kind of old-school (1991--he talks a lot about direct mail, phone calls and trying to get past the secretary, and the importance of owning a fax machine), but it gave me a great sense of the basics and a lot of really useful details. Very good book.

p. 39 Advertising: small classified and display ads most effective for him. See Standard Rate and Data Service (SRDS), 3004 Glen
Rikke Jorgensen
Excellent, as are most things written by Mr Bly. The book is from 1991, so some of the specific advice is outdated (must have a fax, overnight your contracts), but that's unimportant. The principles and experience shared are invaluable.
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