Write for buyers. Write for bosses. Think hyper. Think branding. Tell your visitor where to go. Poetry and plain language’ collide in the writing ...
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reviews
Jul 27, 2007
Rodney
rated it: 
Cultural heavies from Socrates to the Harvard Business Review join a rush of impersonal voices that comment, Greek tragic-like, on the violence just under the codes we use to keep modernity moving. A profound exploration of how euphemism, bureaucratic argot, and numbers in certain combinations enabled the twentieth century. Zolf's hope, finally, is with encryption; the possibility of being, through poetry, the thing the machines can't read.
Jul 08, 2007
Carrie
rated it: 
i kind of feel like I am at work reading this. I'm definitely going to quit my job.
Jul 04, 2009
Chad
rated it:
Literally wallowing in the dredges of our language, this book utilizes Markov chain to explore the 86,800 most used English words, along with the language and pedagogy of business writing to great effect.
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