false 259065 10 From the MacArthur and Whiting Award&#8211;winning author of <i>John Henry Days</i> and <i>The Intuitionist</i> comes a new, brisk, comic tour de force about identity, history, and the adhesive bandage industry<b><br></b><br>When the citizens of Winthrop needed a new name for their town, they did what anyone would do&#8212;they hired a consultant.<br><br>The protagonist of <i>Apex Hides the Hurt </i>is a nomenclature consultant. If you want just the right name for your new product, whether it be automobile or antidepressant, sneaker or spoon, he&#8217;s the man to get the job done. Wardrobe lack pizzazz? Come to the Outfit Outlet. Always the wallflower at social gatherings? Try Loquacia.<br><br>And of course, whenever you take a fall, reach for Apex, because Apex Hides the Hurt. Apex is his crowning achievement, the multicultural bandage that has revolutionized the adhesive bandage industry. &#8220;Flesh-colored&#8221; be damned&#8212;no matter what your skin tone is&#8212;Apex will match it, or your money back.<br><br>After leaving his job (following a mysterious misfortune), his expertise is called upon by the town of Winthrop. Once there, he meets the town council, who will try to sway his opinion over the coming days. <br><br>Lucky Aberdeen, the millionaire software pioneer and hometown-boy-made-good, wants the name changed to something that will reflect the town&#8217;s capitalist aspirations, attracting new businesses and revitalizing the community. Who could argue with that?<br><br>Albie Winthrop, beloved son of the town&#8217;s aristocracy, thinks Winthrop is a perfectly good name, and can&#8217;t imagine what the fuss is about.<br><br>Regina Goode, the mayor, is a descendent of the black settlers who founded the town, and has her own secret agenda for what the name should be.<br><br>Our expert must decide the outcome, with all its implications for the town&#8217;s future. Which name will he choose? Or perhaps he will devise his own? And what&#8217;s with his limp, anyway?<br><br><i>Apex Hides the Hurt </i>brilliantly and wryly satirizes our contemporary culture, where memory and history are subsumed by the tides of marketing. 18033 2006 Apex Hides the Hurt: A Novel total:511|5:63|4:170|3:180|2:87|1:11| 511 1720 751 110 259065 038550795X 9780385507950 401 88 3.37 http://photo.goodreads.com/books/1173214702m/259065.jpg http://www.goodreads.com/book/show/259065.Apex_Hides_the_Hurt_A_Novel 5 1 false Thu Jun 01 00:00:00 -0700 2006 Sun Dec 02 17:56:57 -0800 2007 Sun Dec 02 17:58:25 -0800 2007 Company crossed with Paradise.

Our narrator is a nomenclature consultant. He tells companies what to call their new cars, drugs, floor polishes, and widgets. But of late, ever since "the incident," he's been avoiding work, people, and even hygiene in favor of hiding out at home...more...]]> 259065 038550795X 9780385507950 401 88 3.37 http://photo.goodreads.com/books/1173214702m/259065.jpg http://www.goodreads.com/book/show/259065.Apex_Hides_the_Hurt_A_Novel 2 1 false Fri May 23 09:22:02 -0700 2008 Thu Jan 01 22:31:25 -0800 2009 more...]]> 6712079 141938712X 9781419387128 3 1 3.37 http://www.goodreads.com/book/show/6712079-apex-hides-the-hurt 3 0 false Wed Mar 01 00:00:00 -0800 2006 Mon Oct 12 10:41:07 -0700 2009 Mon Oct 12 10:41:39 -0700 2009 more...]]> 259065 038550795X 9780385507950 401 88 3.37 http://photo.goodreads.com/books/1173214702m/259065.jpg http://www.goodreads.com/book/show/259065.Apex_Hides_the_Hurt_A_Novel 4 0 false Sat Sep 12 00:00:00 -0700 2009 Sun Sep 13 06:34:03 -0700 2009 Sun Sep 13 07:20:06 -0700 2009 more...]]> 259065 038550795X 9780385507950 401 88 3.37 http://photo.goodreads.com/books/1173214702m/259065.jpg http://www.goodreads.com/book/show/259065.Apex_Hides_the_Hurt_A_Novel 3 0 false Sat Mar 28 00:00:00 -0700 2009 Mon Mar 09 08:58:07 -0700 2009 Tue Mar 31 08:28:49 -0700 2009 more...]]> 259065 038550795X 9780385507950 401 88 3.37 http://photo.goodreads.com/books/1173214702m/259065.jpg http://www.goodreads.com/book/show/259065.Apex_Hides_the_Hurt_A_Novel 2 0 false Tue Aug 25 00:00:00 -0700 2009 Mon Aug 24 19:49:23 -0700 2009 Sun Aug 30 16:01:28 -0700 2009 more...]]> 259065 038550795X 9780385507950 401 88 3.37 http://photo.goodreads.com/books/1173214702m/259065.jpg http://www.goodreads.com/book/show/259065.Apex_Hides_the_Hurt_A_Novel 5 0 false Tue Jul 28 00:00:00 -0700 2009 Mon Jul 27 16:34:13 -0700 2009 Tue Jul 28 15:19:04 -0700 2009
This deceptively slim novel opens a world of ideas. The protagonist is an unnamed "nomenclature consultant" a professional paid f...more...]]> 259065 038550795X 9780385507950 401 88 3.37 http://photo.goodreads.com/books/1173214702m/259065.jpg http://www.goodreads.com/book/show/259065.Apex_Hides_the_Hurt_A_Novel 0 0 false Thu Feb 05 09:44:58 -0800 2009 Thu Feb 05 09:44:58 -0800 2009 In Colson Whitehead's satirical look at American identity politics, racial identity, and corporate values, every sentence shimmers. Known as a "writer's writer" for his acclaimed novels, John Henry Days and The Intuitionist, and his essay collection, The Colossus of New York (***1/2 Jan/Fe...

more...]]> 259065 038550795X 9780385507950 401 88 3.37 http://photo.goodreads.com/books/1173214702m/259065.jpg http://www.goodreads.com/book/show/259065.Apex_Hides_the_Hurt_A_Novel 2 0 false Thu Dec 11 16:56:07 -0800 2008 Thu Dec 11 16:59:48 -0800 2008
80% of the time I was spacing out b...more...]]> 259065 038550795X 9780385507950 401 88 3.37 http://photo.goodreads.com/books/1173214702m/259065.jpg http://www.goodreads.com/book/show/259065.Apex_Hides_the_Hurt_A_Novel 4 0 false Wed Mar 19 00:00:00 -0700 2008 Tue Feb 12 13:06:38 -0800 2008 Wed Mar 19 12:06:36 -0700 2008 more...]]> 259065 038550795X 9780385507950 401 88 3.37 http://photo.goodreads.com/books/1173214702m/259065.jpg http://www.goodreads.com/book/show/259065.Apex_Hides_the_Hurt_A_Novel 3 0 false Sat Apr 01 00:00:00 -0800 2006 Mon Jan 21 17:37:00 -0800 2008 Mon Jan 21 17:37:20 -0800 2008 more...]]> 259065 038550795X 9780385507950 401 88 3.37 http://photo.goodreads.com/books/1173214702m/259065.jpg http://www.goodreads.com/book/show/259065.Apex_Hides_the_Hurt_A_Novel 2 0 false Sat Sep 01 00:00:00 -0700 2007 Tue Aug 14 18:35:23 -0700 2007 Mon Sep 17 07:23:46 -0700 2007 John Henry Days in one of his classes. On the other hand, I had to work hard to finish this book.

I knew almost instantly that it wasn't my kind of read....more...]]> 16277 1400031265 9781400031269 101 20 3.37 http://photo.goodreads.com/books/1166720303m/16277.jpg http://www.goodreads.com/book/show/16277.Apex_Hides_the_Hurt_A_Novel 3 1 false Thu Jul 05 17:07:34 -0700 2007 Sun Jul 15 12:54:14 -0700 2007
Colson Whitehead - (the novels; haven't read "The Colossus of New York")
...more...]]> 259065 038550795X 9780385507950 401 88 3.37 http://photo.goodreads.com/books/1173214702m/259065.jpg http://www.goodreads.com/book/show/259065.Apex_Hides_the_Hurt_A_Novel 5 0 false Thu Mar 01 00:00:00 -0800 2007 Mon Apr 23 18:40:36 -0700 2007 Mon Apr 23 18:41:11 -0700 2007 more...]]> 16277 1400031265 9781400031269 101 20 3.37 http://photo.goodreads.com/books/1166720303m/16277.jpg http://www.goodreads.com/book/show/16277.Apex_Hides_the_Hurt_A_Novel 3 0 false Sun Jan 01 00:00:00 -0800 2006 Mon Mar 05 23:05:28 -0800 2007 Mon Mar 05 23:06:16 -0800 2007 Apex Hides the Hurt, an unnamed "nomenclature consultant" is recruited from New York to a generic Southern hamlet called Winthrop to decide the town's future name. Will it stay Winthrop, out of tradition ...more...]]> 259065 038550795X 9780385507950 401 88 3.37 http://photo.goodreads.com/books/1173214702m/259065.jpg http://www.goodreads.com/book/show/259065.Apex_Hides_the_Hurt_A_Novel 3 0 false Wed Aug 27 12:34:37 -0700 2008 Wed Aug 27 12:43:40 -0700 2008 Ella Minnow Pea, the perfect book for language-lovers). If he could only crawl out from under the boulder of postmodern nihilism. Yep, life sure is bleak. Yep, it's hard t...more...]]> 16277 1400031265 9781400031269 101 20 3.37 http://photo.goodreads.com/books/1166720303m/16277.jpg http://www.goodreads.com/book/show/16277.Apex_Hides_the_Hurt_A_Novel 2 0 false Wed Aug 15 10:12:21 -0700 2007 Wed Sep 05 15:23:35 -0700 2007 more...]]> 259065 038550795X 9780385507950 401 88 3.37 http://photo.goodreads.com/books/1173214702m/259065.jpg http://www.goodreads.com/book/show/259065.Apex_Hides_the_Hurt_A_Novel 3 0 false Mon Jan 01 00:00:00 -0800 2007 Sun Sep 09 20:27:30 -0700 2007 Sun Sep 09 20:35:45 -0700 2007 John Henry Days, the other Colson Whitehead book I read. It's about race, but not hit-you-over-the-head race - more like, "hey, I'm a person of color and I have pretty m...more...]]> 259065 038550795X 9780385507950 401 88 3.37 http://photo.goodreads.com/books/1173214702m/259065.jpg http://www.goodreads.com/book/show/259065.Apex_Hides_the_Hurt_A_Novel 4 0 false Tue Apr 01 00:00:00 -0700 2008 Thu Apr 03 19:01:15 -0700 2008 Thu Apr 03 19:18:33 -0700 2008 more...]]> 16277 1400031265 9781400031269 101 20 3.37 http://photo.goodreads.com/books/1166720303m/16277.jpg http://www.goodreads.com/book/show/16277.Apex_Hides_the_Hurt_A_Novel 3 1 false Sat Oct 24 00:00:00 -0700 2009 Sun Oct 18 22:01:43 -0700 2009 Sat Oct 24 17:35:07 -0700 2009 There is a subtle arrogance that underlies the book that really bothers me. The main character is the only person in the novel with any insight or hint of ...more...]]> http://www.goodreads.com/book_link/follow/1?book_id=7008419 http://www.goodreads.com/book_link/follow/3?book_id=7008419 http://www.goodreads.com/book_link/follow/2?book_id=7008419 http://www.goodreads.com/book_link/follow/8?book_id=7008419 http://www.goodreads.com/book_link/follow/4?book_id=7008419 http://www.goodreads.com/book_link/follow/5?book_id=7008419 http://www.goodreads.com/book_link/follow/6?book_id=7008419 http://www.goodreads.com/book_link/follow/7?book_id=7008419 http://www.goodreads.com/book_link/follow/9?book_id=7008419 http://www.goodreads.com/book_link/follow/10?book_id=7008419