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DOING ANTHROPOLOGY IN CONSUMER RESEARCH
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DOING ANTHROPOLOGY IN CONSUMER RESEARCH

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Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, ...more
Hardcover, 368 pages
Published July 15th 2009 by Left Coast Press (first published 2007)
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658.834 S9581 2007
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