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The Constant Contact Guide to Email Marketing
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The Constant Contact Guide to Email Marketing

3.41  ·  Rating Details ·  29 Ratings  ·  7 Reviews
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on y ...more
Hardcover, 214 pages
Published September 1st 2009 by John Wiley & Sons
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(showing 1-30)
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James
Nov 05, 2013 James rated it liked it
A decent overview of email marketing and communications. The book walks through everything from building your list to avoiding spam complaints to surveying readers to gain feedback.

If you're experienced with institutional emailing, you'll likely find that most of the pages reiterate things you already know, with some nice ideas to pursue mixed in. This book is probably better for people entirely new to email communications or managers with little hands-on experience in the process.

Even at that
...more
Heather
Feb 22, 2010 Heather rated it liked it
Shelves: 2010
This was pretty informative & easy to read. It is written by an executive of an email marketing service provider do it does read like a commercial in parts, but most of the principles & methods could be applied using other services.

I have used this service for over 4 years, and taken the Constant Contact Boot Camp course & still found new & useful information in this book. However, this only gets 3 stars because it was for work & there is only so much to be expected for a boo
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Brad Herman
Jan 12, 2011 Brad Herman rated it really liked it
I found this to be a very good book on email marketing, but obviously it is geared towards those who are using Constant Contact as your email platform. If you are using CC, I would say that this book is the quintessential guide to using it, but if you are using another platform, you may want to find another book. This is not to say that you wont glean something from this book, because you will, but there may be better books available on the subject of email marketing.
JBruce Jones
Dec 28, 2009 JBruce Jones rated it really liked it
I have been learning about email marketing and took the Constant Contact book camp course, this is the book that goes along with it and is a good read. Filling in the background with a lot of practical information on marketing you business. Looking forward to continuing with it.
Rick Holt
Feb 23, 2015 Rick Holt rated it it was amazing  ·  review of another edition
Great advice especially for CC clients

Concise and well organized. Picked this book because I recently started using CC. Obviously valuable to CC customers but I'd recommend it to anyone considering email marketing.
Simon
Apr 14, 2010 Simon added it
Shelves: business
Have good tips on building lists and email marketing. This book is also a self marketing for Constant Contact
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Shelves: marketing-sales
Basic, but solid for those needing a basics book.
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