The Semiotic Challenge
Most of these essays were written between 1963 and 1973 and constitute either the elements of the semiotic discipline or the analysis of texts—ranging from the Bible to advertising—in order to determine the site of possible meanings in narratives. Intent on discovering signification's importance in art as well as life, Barthes sets up a rigorous system and puts it to work.
Paperback, 293 pages
Published September 26th 1994 by University of California Press
(first published January 1st 1988)
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Roland Barthes was a French literary critic, literary and social theorist, philosopher, and semiotician. Barthes' work extended over many fields and he influenced the development of schools of theory including structuralism, semiotics, existentialism, Marxism and post-structuralism.More about Roland Barthes...