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Tourism Branding: Communities in Action. Liping A. Cai, William C. Gartner, Ana Mara Munar
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism Branding: Communities in Action," the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. Refreshingly this book attempts to free brandi ...more
Hardcover, 312 pages
Published February 1st 2010 by Emerald
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