The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
by Eric Clark
The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive subjects in the world. We all remember our own toys; we care desperately a...more
ebook, 256 pages
Published January 9th 2007 by Free Press
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