Chasing Cool: Standing Out in Today's Cluttered Marketplace
Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? H...more
ebook, 320 pages
Published May 1st 2007 by Atria Books
(first published 2007)
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