Mechanical Brides: Women and Machines from Home to Office
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Mechanical Brides: Women and Machines from Home to Office

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4.12 of 5 stars 4.12  ·  rating details  ·  8 ratings  ·  2 reviews
During the 20th century, the marketing of domestic appliances and office machines has been directed primarily toward women. "Mechanical Brides" examines this phenomenon through extensive graphics (advertisements, catalog pages, photographs) and analytical text.
Paperback, 64 pages
Published January 28th 1996 by Princeton Architectural Press (first published 1996)
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SmarterLilac
Sad and depressing.

While I was interested to read such an interesting collection of the bizarre way womens' relationships to mechanical devices have been discussed in media, there were a couple of things I didn't appreciate. Like the mention of an historian's claim that women were not subjected to obscene phone calls until the elimination of the so-called 'party' phone line in the early 1960s. This bit of text, with no other elaboration, implies that telephone harassment of women is, ...more
Carma Gorman
This is an excellent book, with wonderful images and analysis/critique. It has been an important book in shaping my thinking about industrial design. It's an excellent example of a feminist approach to the history of design/technology: it eschews biography, focusing instead on how objects become "gendered," and how women and men interact differently with various kinds of machines and appliances. I highly recommend it. My only complaint about the book is the lack of image captions/ident...more
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