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Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand
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Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand

3.13 of 5 stars 3.13  ·  rating details  ·  120 ratings  ·  24 reviews
Little changes can make a big difference.

When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.

Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brand
Hardcover, 208 pages
Published June 15th 2010 by Broadway Business (first published 2010)
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Peter Arnell is cool; he’ll tell you so. He’s reinvented Samsung, Reebok, Pepsi, DKNY, and scads of other businesses by redrawing their logo or rebranding their image (with some nominal help from other people). He’s also lost 256 pounds seemingly overnight and without a lot of medical insight. And he knows a lot of famous people, and, kids, he’s not afraid to name-drop. That’s about all I got from this book.

Arnell is an expert of branding. “Branding” happens when we quit saying cotton swab and s
Claire Grasse
Where to start, where to start... This book might better have been titled "The Marginally Interesting Weight Loss Journey of Peter Arnell." Or better yet "Peter Arnell Toots His Own Horn." Or better still "Peter Arnell Breaks His Own Arm Patting Himself on the Back."

This book was narcissistic, rife with name-dropping and self-congratulation, and offered very little in the way of actual advice on the personal re-branding process. It felt like each time Arnell got close to offering something help
Nov 29, 2010 Mike added it
Shelves: tried-and-quit
A stupid, stupid book.
I am constantly digging for some insight or idea that might allow me to become better at some aspect of my life. And, for some reason this book really struck a chord.

I'm not sure exactly why this book hit me so hard. It could have been the amount of oranges that Arnell eats. I've been an avid orange eater, eating more than a dozen a day on more occasions than I would care to admit. Or, it could be all of the strategies about branding that I found met my own philosophy on marketing and branding.
This is not a very interesting book. Arnell has a good story of losing weight, but he spends most of the time talking about himself and stories from his career. When he does try to tie it to what the reader can do, it's usually a pretty obvious connection.
When a guy who has reinvented the brands like Samsung, Pepsi and Reebok writes that what he did with those brands can be replicated to develop a personal brand, I say this looks like worth reading.

Worth reading it is! Peter Arnell has beautifully converged his personal journey of loosing his weight of over 200 pounds to the world of his experience with brands which have changed our lives in some way. This book certainly provides a priceless opportunity to peek in the mind of the genius and prov
disclaimer: I read this book in error. My friends had recommended Switch (re: change management) and for some reason I put this on hold at the library instead (maybe because I'm on a health kick and needed to hear about someone's successful weight loss story?). This book is about re-branding yourself (which should have tipped me off since I was trying to read about change management). In reality, this book is really just a marketing guy talking about how great he is because he has re-branded all ...more
Why did my one and only father send me this? Either he adored it or, or he simply needed to get rid of it, and make room for superior reading materials. I'm guessing the latter, but let's see.
Wesley Cox
Yea so there is major self aggrandizement, and yes he name drops - but it did not bother me. Phil Collins is an egoist and so is Kanye, but I still enjoy their work product. At least Peter drops good names! His accounts of the huge brands he helped shape and the major players he rubs elbows with reminded me to pay close attention to the nuggets of branding advice that he peppered through the entire book. It is an easy read and very uplifting book. Glad to have been able to hear the personal stor ...more
This book started off great – I was really intrigued to read about this marketing savant Peter Arnell (the author of the book) who lost 250 pounds by eating upwards of 50 oranges a day. There is really no doubting this guys brilliance – he was seemingly involved in every major advertising feat of the last twenty years with brands like Samsung, Donna Karen New York, and Pepsi. If you ever need a brand consultant, this is the guy to hire. Unfortunately, his book was more of a memoir than a lesson ...more
Drew Downs
A good marketing book when marketing yourself is your primary goal. The author's engaging narrative of his own personal transformation is central, and works very well to anchor his theory. He also reveals several of his personal mantras which make for good memory devices.

The book has two glaring weaknesses, however.
1) His high profile stature makes some of his examples fall flat. Some of them, while describing the stakes, actually undermine his position. One such example is when he talks about
Barry Bridges
Marketing superstar Peter Arnell gives the secrets of rebranding from his own personal story of a complete rebranding of who he was, how he lived, and how he appeared. His achievement adds substance to the corporate illustrations of branding makeovers.
Great concept but poorly executed. The problem is, this fellow is clearly an ad exec talking about your career the way stereotypical ad execs do--assuming that people are basically stupid and will buy anything branded the right way. I do love his emphasis on discovering your core values and skills rather than trying to create a new, inauthentic "you," but the tone is so condescending that the sage advice is mostly lost.

Ps . His weight loss tips are pretty sketch. I can't imagine what the benefit
WOW! I have read several books on this topic and none of them have ever impacted me more. I dont know if it was because I am at a different, more goal oriented point in my life, or because the book was just that good. I think it was a combination of both. I cannot reccomend this book more. Peter Arnell takes you through his life and the changes it took to go from 406 lbs to 150 lbs and applies that to all sorts of challenges you might face. If you want to change anything about yourself and are s ...more
The perfect little book for anyone looking to make a change, however small or large, in your life/career. The author uses weight loss as his real-life example, but it could easily be applied to just about any change or situation. The honest style comes off as very unassuming - he describes himself as being a loud, large personality but that doesn't really come through on the page. Instead, it's a stripped down version of how he remade himself into a healthier, happier version while still staying ...more
I read it, it was okay... The price is out of proportion because the book is so short. For the most part all the author does is keep bringing up the point that he lost so much weight. We get it: you're not fat anymore, now can you talk about anything else without using a metaphor for the weight loss?

His point is about changing habits, ahem "shifting" habits. The whole thing is pretty much common sense bits of advice thrown in with him complimenting himself on everything he has done in his life.
A good book about building brands and reinventing yourself. Lots of insider stories as Arnell has worked with many top companies and big names in fashion, etc.

A more complete review can be found here:
more of an auto-biography than anything else. there are morsels of interest sprinkled throughout the first half of the book, but it's mostly a self-aggrandizing review of the author's work, life and weight loss. could really have been synthesized as a blog post.
Silly little book about a MAN who eats dozens of oranges all day!Saw him on Martha Stewart's show..she recommended reading his book ,of course!I got suckered in.But,Really..this is an important book to read because......??????
Marc Medley
Read Shift while on vacation in Jamaica. Interesting read concerning our perspective and how it can be shifted in order to help us realize our goals.
Robin Norgren
Fantastic read! From page 1 ideas and thoughts and reshaping of how I view the way I do business - add to you MUST READ business books
Jeff Kessler
Too self centered. It's more biography than business book. Whatever little weight Martha's endorsements held is now nonexistent.
Will buy this book one day. Lots of ways to look at life and I'm very happy I was able to read it
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