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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

3.74  ·  Rating Details  ·  142 Ratings  ·  10 Reviews
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burne ...more
Paperback, 240 pages
Published December 26th 2001 by Broadway Books (first published April 25th 2000)
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Pick Me by Nancy VonkMy First Time by Phil GrowickSecrets of Success in Brand Licensing by Andrew LevyTwenty Ads That Shook the World by James B. TwitchellAbsolut Book. by Richard W.  Lewis
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Martin
Jul 13, 2009 Martin rated it really liked it
this is a really exceptional book.

i was suspicious at first, frankly because of the title. even though i am an advertising guy, i don't think any ads "shook the world". but with one exception, that's not really twitchell's point. this is a book of the ads that really changed advertising. the touchstones. the ads that everyone in advertising - and even some people outside of it - should know and understand. his prose is clear, entertaining and smart. his examples are spot on. and his insights are
...more
Bjoern
Apr 23, 2013 Bjoern rated it it was ok
Shelves: sachbuch, 2013-reads
This review has been hidden because it contains spoilers. To view it, click here.
Taylor Trauger
Mar 16, 2016 Taylor Trauger rated it liked it
I read this book to continue my crash course in advertising, and it was actually pretty interesting! I appreciate that James B. Twitchell doesn't fawn over iconic ads—he dissects them, and tells the nitty gritty story of why the campaign was chosen, or why it works. He often compares advertising to religion, and he's not wrong! I learned a lot and was exposed to some ads I'd never seen before—but ones I definitely should be familiar with as a copywriter.
Linda
Mar 06, 2015 Linda added it
A sometimes creepy, always entertaining look at how advertising shapes our customs, beliefs, hopes and fears.
Catherine
Mar 22, 2008 Catherine rated it really liked it
This was a fun read- Probably not good for my already cynical self to read about the techniques behind some of the biggest ad campaigns, but still.. :) Also, after reading this book, I found myself all the more aware of which angles are being used & how the ads are designed to appeal to & persuade. If the history or psychology behind advertising intrigues, it's worth at least skimming through.
Ke Huang
Every time I go to China, I get aggravated that I have to waste my time haggling whenever I want to buy anything at a traditional shop. Books like these remind me that Western ads can be pretty influential even though I take them for granted.
Alex
Twenty Ads That Shook the World : The Century's Most Groundbreaking Advertising and How It Changed Us All by James Twitchell (2000)
Julie Sikorski
Jul 11, 2008 Julie Sikorski rated it really liked it
This book really provided some insight to ads of the past. I had to read this for a new job and actually enjoyed it.
Diane
Jul 30, 2010 Diane rated it liked it
Shelves: nonfiction, media
Interesting history of advertising and the consumer culture in America; an easy book to flip through.
Maria
Jul 18, 2012 Maria rated it really liked it
Well-written. I'm learning a lot.
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