Goodreads helps you keep track of books you want to read.
Start by marking “Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All” as Want to Read:
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
Enlarge cover
Rate this book
Clear rating

Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

3.72 of 5 stars 3.72  ·  rating details  ·  109 ratings  ·  8 reviews
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burne ...more
Paperback, 240 pages
Published December 26th 2001 by Broadway Books (first published April 25th 2000)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Twenty Ads That Shook the World, please sign up.

Be the first to ask a question about Twenty Ads That Shook the World

Pick Me by Nancy VonkMy First Time by Phil GrowickSecrets of Success in Brand Licensing by Andrew LevyTwenty Ads That Shook the World by James B. TwitchellAbsolut Book. by Richard W.  Lewis
Best Advertising Books
4th out of 10 books — 6 voters
Ogilvy on Advertising by David OgilvyMade to Stick by Chip HeathThe Advertising Concept Book by Pete BarryPick Me by Nancy VonkHey, Whipple, Squeeze This by Luke Sullivan
Advertising Suggested Reading List
35th out of 36 books — 15 voters


More lists with this book...

Community Reviews

(showing 1-30 of 265)
filter  |  sort: default (?)  |  rating details
Bjoern
This review has been hidden because it contains spoilers. To view it, click here.
Martin
this is a really exceptional book.

i was suspicious at first, frankly because of the title. even though i am an advertising guy, i don't think any ads "shook the world". but with one exception, that's not really twitchell's point. this is a book of the ads that really changed advertising. the touchstones. the ads that everyone in advertising - and even some people outside of it - should know and understand. his prose is clear, entertaining and smart. his examples are spot on. and his insights are
...more
Catherine
This was a fun read- Probably not good for my already cynical self to read about the techniques behind some of the biggest ad campaigns, but still.. :) Also, after reading this book, I found myself all the more aware of which angles are being used & how the ads are designed to appeal to & persuade. If the history or psychology behind advertising intrigues, it's worth at least skimming through.
Ke Huang
Every time I go to China, I get aggravated that I have to waste my time haggling whenever I want to buy anything at a traditional shop. Books like these remind me that Western ads can be pretty influential even though I take them for granted.
Alex
Twenty Ads That Shook the World : The Century's Most Groundbreaking Advertising and How It Changed Us All by James Twitchell (2000)
Julie Sikorski
This book really provided some insight to ads of the past. I had to read this for a new job and actually enjoyed it.
Diane
Interesting history of advertising and the consumer culture in America; an easy book to flip through.
Maria
Well-written. I'm learning a lot.
Rt
Rt added it
Dec 19, 2014
Julian Patton
Julian Patton marked it as to-read
Dec 16, 2014
Bob
Bob marked it as to-read
Dec 07, 2014
Mark Kandiyoti
Mark Kandiyoti marked it as to-read
Nov 26, 2014
Elizabeth
Elizabeth marked it as to-read
Nov 19, 2014
Sudelian
Sudelian marked it as to-read
Nov 16, 2014
vmoroz
vmoroz marked it as to-read
Oct 31, 2014
Syreeta Hall
Syreeta Hall marked it as to-read
Sep 19, 2014
Finn Jørgensen
Finn Jørgensen marked it as to-read
Sep 14, 2014
Carlos Nascimento
Carlos Nascimento marked it as to-read
Aug 18, 2014
« previous 1 3 4 5 6 7 8 9 next »
There are no discussion topics on this book yet. Be the first to start one »
  • A Big Life In Advertising
  • Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
  • Preparing for the Twenty-First Century
  • Creative Advertising: Ideas and Techniques from the World's Best Campaigns
  • Cartographia: Mapping Civilizations
  • Israel's Secret Wars: A History of Israel's Intelligence Services
  • Pick Me: Breaking Into Advertising and Staying There
  • Truth, Lies, and Advertising: The Art of Account Planning
  • D&AD: The Copy Book
  • The Advertising Concept Book
  • Advertising: Concept and Copy
  • Absolut Book.: The Absolut Vodka Advertising Story
  • Confessions of an Advertising Man
  • Speeches That Changed the World: The Stories and Transcripts of the Moments That Made History
  • Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
  • Marketing Research: An Applied Approach
  • Zag: The #1 Strategy of High-Performance Brands
  • The Origin of Language: Tracing the Evolution of the Mother Tongue
Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld Adcult USA: The Triumph of Advertising in American Culture Living It Up: America's Love Affair with Luxury Lead Us Into Temptation: The Triumph of American Materialism Shopping for God: How Christianity Went from In Your Heart to In Your Face

Share This Book