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Advertising Management
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising M...more
Paperback, 222 pages
Published
February 28th 2009
by M.E. Sharpe
(first published 2009)
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