The Middle Class Millionaire: The Rise of the New Rich and Their Outsized Influence on Our Values...
A compelling look at a new class of the affluent - the middle-class millionaires – whose attitudes and values are influencing and reshaping A...
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reviews
Dec 17, 2008
Billrogers
rated it: 
This book is poorly written, but worse, it is based on a premise that doesn't hold up.
The authors posit that there are more middle-class millionaires than at any time in the past. Well, duh, yes - steady inflation guarantees that, as time goes by, at some point in the future even impoverished families will be millionaires.
This book was released in early 2008, based on interviews conducted in 2006. They defined a middle-class millionaire as a family with a net worth, inclu More...
The authors posit that there are more middle-class millionaires than at any time in the past. Well, duh, yes - steady inflation guarantees that, as time goes by, at some point in the future even impoverished families will be millionaires.
This book was released in early 2008, based on interviews conducted in 2006. They defined a middle-class millionaire as a family with a net worth, inclu More...
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Sep 27, 2010
Joy
rated it: 
This is another book I picked up as entertainment while on the road. It was interesting. It is written like a sociological study with some fun stories and examples included. My background in Sociology and interest in statistics probably made this more enjoyable for me than it would be for some. They made some intriguing points although I am not sure how valid some of their conclusions are. It gave me some things to think about.
Feb 18, 2009
Marcus
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Book begins by describing the personal traits of Middle Class Millionaires ($1m - $10m) which enabled them to achieve great success. Given that this group of people tend retain middle class values and have greater means (money) they can more fully achieve middle class goals (good education for kids, time with family etc....)
Book describes a number of business ideas that have sprung up to appeal to this group and implies they are a key driving force in America (which I cannot fully accept) More...
Book describes a number of business ideas that have sprung up to appeal to this group and implies they are a key driving force in America (which I cannot fully accept) More...
Feb 18, 2009
Christina
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Interesting, but not totally relevant to my life. I didn't finish it, as it was due back at the library, but I did enjoy what I read. Stories about new products for the wealthy but not super-wealthy and the mindset of people who are well-off but still frugal, willing to pay for convenience but not necessarily luxury.
Jan 16, 2012
Michael
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This was an interesting read, and it gave me some business ideas for marketing to middle class millionaires. (But as I've learned in business, the reality of having a profitable business can be tough. Business is not for the squeamish at heart!) After reading some of the other reviews on Goodreads, I'm not sure about the authors' conclusions. There seem to be some serious methodology problems that would have been uncovered and caught if their study was peer-reviewed and published.
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Mar 05, 2008
Dave
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The so-called "working rich" are those whose net wealth fall between $1 - $10 million, and who work full time. The authors note how the majority of middle class millionaires come from the middle class themselves, and have adopted certain middle class values such as working hard, being focused, and placing a priority on family and work. The difference between MCM'ers and those who are actually in the middle class (defined by the authors as those who make between $50-80,000/year), is t
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Mar 17, 2011
David
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I was unimpressed with this book. I wanted to like it. Maybe it's not the authors' fault, though. Maybe the problem is that "middle-class millionaires" just aren't that interesting...
Nov 15, 2008
Dale
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I liked this book, but it probably has too many numbers for most people.
Middle-class millionaires are high income families with middle-class values. The author writes about how they get wealthy, how their middle-class values affect their spending habits and how they are transforming the economy - because they now control half of the disposable income in the U.S.
The author backs up his insights with hard data from numerous surveys. I love books that include insights based on More...
Middle-class millionaires are high income families with middle-class values. The author writes about how they get wealthy, how their middle-class values affect their spending habits and how they are transforming the economy - because they now control half of the disposable income in the U.S.
The author backs up his insights with hard data from numerous surveys. I love books that include insights based on More...
Dec 31, 2008
Jay
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This is a very insightful book on cultural behaviors of the middleclass and how it is changing our world. An interesting read.
Nov 29, 2010
Joe
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Geared to the financial services industry, it says some significant things about how the wealthy influence the middle class.
Jan 03, 2009
Francoise
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Don't buy all of it but there is some particularly interesting stuff about the rise of concierge medecine
Aug 01, 2011
2011- Had some interesting information, but I wasn't really sure who the audience was supposed to be. Marketers? Those aspiring to be middle-class millionaires?
Apr 22, 2010
Erin
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The pyschology behind what makes working, self-made millionaires be successful.
Feb 03, 2010
Alana
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Interesting character sketch of this growing group. The trickle down effect was interesting, a new twist on "The Tippping Point".
Jul 27, 2011
Cynthia
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This book was interesting if you are interested in social economics and finances, otherwise it would be quite boring. The highlights were about how middle class millionaires influence the products that the middle class eventually use- such as electrical cars, conceirge physicians, etc. Middle class millionaires are those with networths of 1mil to 10mil, who earned their wealth, and yet whose values are more alligned with the middle class than upper class.
Nov 30, 2008
Sara
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The authors provided fascinating insights and observations backed up by hard data that really illuminated the real differences between middle-class and wealth mindsets. I blogged about it at: http://cashonthebarrelhead.net.
Jun 15, 2008
American
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While we aren't exactly millionaires, this book described a lot of characteristics I see in my husband. It also gave me more insight into the choices we make and why we make them. This book is more a sociological study than a finance guide, so it was a pretty easy and enjoyable read.
May 20, 2008
John
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I saw this book in Publishers Weekly, and I wrote my editor and asked for a copy. The book has a number of insights about where we're going. I particularly liked his stories of the trends in health care and investing, and technology
Sep 17, 2008
Cathy
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This book held my interest and was enlightening, humorous, and helpful all in one. I was given some intriguing, and important insight into a base set of individuals it has become imperative to understand.
May 10, 2008
Wayne
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Fascinating - if you're into that sort of thing. A very interesting presentation of a survey of America's "fastest growing population".
Oct 23, 2010
Marcy
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Fabulous book--great insight to time management, prioritization, and decision making. I was thrilled with this book!
Dec 26, 2011
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