<![CDATA[Made to Stick: Why Some Ideas Survive and Others Die]]>

false <![CDATA[Made to Stick: Why Some Ideas Survive and Others Die]]> http://photo.goodreads.com/books/1170704806m/69242.jpg 69242 12 Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.” In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick. 1472304 book 2 1 2007 Made to Stick: Why Some Ideas Survive and Others Die total:1547|5:490|4:641|3:330|2:71|1:15| 1547 6161 2936 400 5 4 false false Thu Jan 22 02:58:37 -0800 2009 Thu Jan 22 02:59:04 -0800 2009 Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I’m still not totally sur...more...]]> 4 4 false false Sun Oct 14 17:39:55 -0700 2007 Sun Feb 03 10:59:32 -0800 2008 from my blog, thesunrising.com

Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts also w...more...]]> 5 1 false false Mon Oct 01 00:00:00 -0700 2007 Sun Mar 30 15:50:11 -0700 2008 Sun Mar 30 15:53:52 -0700 2008 SUCCES
Simple – Unexpected – Concrete – Contextual – Emotional – Stories

Step-by-directions, how to achieve stickiness

“Those are the six principles of successful ideas. To summarize, here’s our checklist for creating a suc...more...]]> 4 1 false false Fri Dec 21 02:16:07 -0800 2007 Fri Jan 11 22:41:10 -0800 2008 more...]]> 5 1 false false Tue Aug 14 17:02:54 -0700 2007 Wed Aug 15 17:04:14 -0700 2007
Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Business ...more...]]> 1 1 false false Sat Dec 01 00:00:00 -0800 2007 Wed Nov 07 14:28:17 -0800 2007 Tue Dec 18 17:09:37 -0800 2007
I was tricked by the title of this book. My concept of a book that seeks to inv...more...]]> 5 0 false false Sun Apr 01 00:00:00 -0700 2007 Thu Jan 29 20:38:19 -0800 2009 Thu Jan 29 20:41:27 -0800 2009 more...]]> 4 0 false false Sat Aug 22 00:00:00 -0700 2009 Sat Aug 22 05:49:47 -0700 2009 Sat Aug 22 06:02:36 -0700 2009 more...]]> 4 0 false false Fri Aug 14 00:00:00 -0700 2009 Fri Aug 14 09:34:18 -0700 2009 Fri Aug 14 09:39:14 -0700 2009 This is where this book comes in.

I hope they don't have a copyright on this...more...]]> 4 0 false false Fri Jul 31 00:00:00 -0700 2009 Wed Aug 05 05:20:22 -0700 2009 Wed Aug 05 05:22:53 -0700 2009
The book Made to Stick researched why some ideas are remembered, while others don't affect people the way they were intended. They created a formula for how to create ideas that are remembered and developed the SUCCESs acronym.

...more...]]> 3 1 false false Sat Apr 18 00:00:00 -0700 2009 Sat Apr 18 09:25:23 -0700 2009 Sat Apr 18 10:15:10 -0700 2009 more...]]> 0 0 false false Thu Feb 05 09:42:42 -0800 2009 Thu Feb 05 09:42:42 -0800 2009 Chip and Dan Heath__a Stanford professor and an education entrepreneur, respectively__attempt to determine why one idea succeeds while another fails. What could have been a dry marketing textbook is, instead, a generally engaging narrative generously endowed with anecdotes and instructive sidebars. ...

more...]]> 4 0 false false Tue Jan 06 13:29:54 -0800 2009 Tue Jan 06 13:29:59 -0800 2009 more...]]> 5 0 false false Mon Jun 29 00:00:00 -0700 2009 Mon Jun 29 15:07:36 -0700 2009 Mon Jul 06 00:00:52 -0700 2009 Name one thing your teachers ever helped you with in your writing.
Yeah, sure, you learned some nitpicky grammar ("..." vs. "....") and some basic templates ("the 5-paragraph essay"!) -- but please. After you mastered those simple foundations, did you...more...]]> 5 0 false false Mon Dec 01 00:00:00 -0800 2008 Sat Dec 27 13:27:21 -0800 2008 Sat Dec 27 13:27:21 -0800 2008 more...]]> 2 1 false false Thu Nov 01 00:00:00 -0700 2007 Sat Jan 26 05:30:31 -0800 2008 Sat Jan 26 05:31:04 -0800 2008 more...]]> 5 0 false false Thu Aug 21 00:00:00 -0700 2008 Thu Mar 19 19:25:46 -0700 2009 Thu Mar 19 19:26:29 -0700 2009 Made to Stick is a must-read for anyone charged with communicating ideas or influencing others. Chip Heath, professor of organizational behavior at Stanford, and Dan Heath, co-founder of Thinkwell, distill the secrets of effective communication into six principles: simplicity, unexpectedness, concre...more...]]> 5 0 false false Sat Aug 01 00:00:00 -0700 2009 Thu Oct 29 20:24:19 -0700 2009 Thu Oct 29 20:25:38 -0700 2009 more...]]> 4 0 false false Wed Aug 01 00:00:00 -0700 2007 Sat Feb 07 09:25:08 -0800 2009 Mon Mar 09 19:59:20 -0700 2009 20 The Curse of Knowledge is that once we know ...more...]]> 4 0 false false Fri May 01 00:00:00 -0700 2009 Wed Apr 08 11:47:17 -0700 2009 Fri May 08 12:28:03 -0700 2009 1 more...]]> http://www.goodreads.com/book_link/follow/8?book_id=69242