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108th out of 110 books
—
22 voters
The Fall of Advertising and the Rise of PR
by
Al Ries,
Laura Ries
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull...more
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull...more
Paperback, 320 pages
Published
May 11th 2004
by HarperBusiness
(first published 2002)
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This book heralded the coming of what is currently known as Inbound Marketing.
Al and Laura cements their position as thought leaders and visionaries in the area of Marketing.
The book draws strong comparisons between the two disciplines, outlining the tangible benefits of both disciplines as marketing subsets, and then goes on to explain why PR is to become the dominant force in brand building.
What I like most is how they explain the place of advertising in the marketing mix, and at which point...more
Al and Laura cements their position as thought leaders and visionaries in the area of Marketing.
The book draws strong comparisons between the two disciplines, outlining the tangible benefits of both disciplines as marketing subsets, and then goes on to explain why PR is to become the dominant force in brand building.
What I like most is how they explain the place of advertising in the marketing mix, and at which point...more
As A Marketing Communication Specialist, I would say that The Ries' book on PR is an absolute must for ALL the companies out there.
Before I work as A Marcomm, I've worked @ several Advertising Agencies, it helped me to understand the reality that this book shows to me. The reality behind the Advertising empire: an empire that seems to have lost its function, effectiveness and credibility.
"Creativity wins awards, but does it also win sales?" is the question, and the answer follows: " To be effect...more
Before I work as A Marcomm, I've worked @ several Advertising Agencies, it helped me to understand the reality that this book shows to me. The reality behind the Advertising empire: an empire that seems to have lost its function, effectiveness and credibility.
"Creativity wins awards, but does it also win sales?" is the question, and the answer follows: " To be effect...more
I got my hands on this book because a job I was interviewing for, well, asked me to. I didn't get that job at the end (I got a better offer at a better firm eventually after reading that book, haha!), but it did serve my knowledge plate quite a fair amount of useful, industry related information.
I suddenly remember I have this book because a friend in Hong Kong twitted that he was reading another book about brands from the famous author Al Ries. So here goes.
The book - is very, if not extremely...more
I suddenly remember I have this book because a friend in Hong Kong twitted that he was reading another book about brands from the famous author Al Ries. So here goes.
The book - is very, if not extremely...more
I should have read this book a few years ago when it first came out because so much has changed in the world of advertising and PR. Fortunately, although so much has changed in PR the title of the book remains true (if I may say so). The book is straight forward - afterall, it's a BusinessWeek best seller not a NYT best seller - and provides numerous examples to support the authors' preference for PR. Their basic principle is that PR should help create the brand and advertising should FOLLOW to...more
Buku ini pertama kali diterbitkan di Indonesia pada tahun 2003 dengan membawa paradigma baru. Penulisnya, Al Ries adalah salah satu tokoh marketing paling terkenal di dunia. Beliau bersama partnernya, Jack Trout pernah memperkenalkan istilah "positioning" yang sampai sekarang masih tetap merupakan mantra ampuh di dunia marketing.
Paradigma yang ditawarkan sangat kontroversial bahkan mungkin dianggap sebagai "black campaign" oleh komunitas periklanan karena Al Ries dan Laura Ries mengungkapkan bah...more
Paradigma yang ditawarkan sangat kontroversial bahkan mungkin dianggap sebagai "black campaign" oleh komunitas periklanan karena Al Ries dan Laura Ries mengungkapkan bah...more
Mar 30, 2010
Brittany
rated it
3 of 5 stars
Recommends it for:
People in the PR, advertising, and marketing industries
Recommended to Brittany by:
Gillian
How I Came To Read This Book: I snagged it off my sister's bookshelf eons ago. It was published it 2002. So yeah, it's been awhile.
The Plot: Al Ries & Laura Ries want to drive home one primary fact: advertising cannot launch a brand. Public relations must launch your brand to establish credibility, and advertising must only come into play at a later stage in a brand's lifestyle in order to defend the brand. They start by pounding you with statistics on advertising's shortcomings, follow it u...more
The Plot: Al Ries & Laura Ries want to drive home one primary fact: advertising cannot launch a brand. Public relations must launch your brand to establish credibility, and advertising must only come into play at a later stage in a brand's lifestyle in order to defend the brand. They start by pounding you with statistics on advertising's shortcomings, follow it u...more
This book was a hard read - the writing is, to be nice, not that great. It took me far longer than usual to get through.
However, the underlying concepts made a lot of sense. I tend to agree that building a brand falls on the shoulders of PR, while marketing is able to support it.
The book is also in dire need of an update. There are far more relevant examples from the last ten years that would work to support their main points. And some of their predictions are a bit embarrassing. For example,...more
However, the underlying concepts made a lot of sense. I tend to agree that building a brand falls on the shoulders of PR, while marketing is able to support it.
The book is also in dire need of an update. There are far more relevant examples from the last ten years that would work to support their main points. And some of their predictions are a bit embarrassing. For example,...more
A final de cuentas resulta muy repetitivo, lo que sí es que es rico en ejemplos que ilustra los puntos que defienden y atacan tanto a las Relaciones Públicas como a la Publicidad. Fue escrito hace más de 10 años por lo que lo consideraría un libro 'teoría' que nos deja comprobar, gracias a nuestra experiencia, qué esa era la tendencia.
I had to read this book for my public relations class and it was so boring. The authors have some good points and examples, but they beat everything around the bush.
Also, the title doesn't really make any sense.They never talk about an era during which advertising started going under and PR started to make a boom.
Also, the title doesn't really make any sense.They never talk about an era during which advertising started going under and PR started to make a boom.
Although this was published a little while ago, it's concepts hold truer today than they did when it was published. All concepts presented in this book can be applied directly to social media (as aspect of PR)
Spectacular. Balances advertising and PR, effectively demonstrating each discipline's effectiveness in different areas using statistics from the most successful companies today. A must-read!
This book does deliver on it's title. In almost all instances advertising cost more that it returns. After reading this book I was able to implement a very effective PR campaign for our company. However recently I have found PR to be less and less effective, and we are entering into the fall of PR and the rise of social media.
Pretty heavy bias toward PR. I don't necessarily disagree with the philosophy of the book, I just wish it were a bit more balanced. Advertising takes the bad wrap all around in this one.
Fundamentally will change your perception of advertising, and it's relative value. Radically ahead of its time, pre-dating the word-of-mouth, social media driven, web 2.0 life.
It was amazing. One of the two or three most influential books on marketing I have ever read. And yes, I've read more than two or three.
This book is a waste of time - it tries to claim that PR is more important than advertising but its not fooling anyone
A should-read book on advertising for the knowledge worker, manager, executive, or entrepreneur.
Builds a great case for brand building. Still relevant today
It can serve as PR 101 for beginners, very helpful!
Peranan PR dalam mengkomunikasikan perusahaan ke pasar.
Le di 3 estrellas porque siento que el tono es de enojo y se pudieron ahorrar la mitad de las páginas que hablan de ejemplos sobre el mal uso de la publicidad.
nothing new was learned - except that there were vivid illustrations of why the premise is right - didn't buy it entirely although my practice/profession should rely on it. PR can be more powerful, but human beings are complicated creatures with different buttons to push for different cultures and subcultures - some can only be pushed by the offerings of advertising (art, images, entertainment) - it's like narrative v. documentary - one works on different level to different type of people and th...more
Great eye-opener
Ries is one of the best and most knowledgeable sources on the subject of marketing/ad/pr, thus my curiosity to read his book. the case stories are very interesting but at times he seems to repeat himself...alot. i guess he´s just trying to drive his point, though. the general message is a good one: ¨PR creates brands, advertising maintains them.¨ a good read only if you are interested in the advertising/pr/marketing industry.
The title made me bought this book, i started reading it and it changed my mind between advertising and PR and their roles in Marketing. Objectivity, real life examples, humour and smartness.
This preaches to the choir in the worst possible way.
Perhaps it's ideal for non-PR practitioners, advertising people, the like, who could truly benefit from this insight.
For me, it was just example after example meant to stroke my ego. And that's why it gets 3 stars, not 2. I love me some good ego-stroking.
Perhaps it's ideal for non-PR practitioners, advertising people, the like, who could truly benefit from this insight.
For me, it was just example after example meant to stroke my ego. And that's why it gets 3 stars, not 2. I love me some good ego-stroking.
Advertising is never fall. Maybe the conventional ones yes, that's way we always try to invent the non-conventional advertising, because business will always needs advertisement.
Advertising & PR, you can't separate them.
Advertising & PR, you can't separate them.
as others al ries books, it's convincing and focus to the book's title.
should read by marketing people to get a new perspective about communication ... it will complementary with buzz marketing book
should read by marketing people to get a new perspective about communication ... it will complementary with buzz marketing book
Presents Public Relations as a more economical & effective method of mass communication than advertising.
Great book. Teach us no need to waste our money on advertising but rather to optimize our PR.
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Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.
Ries graduated from DePauw Unive...more
More about Al Ries...
Ries graduated from DePauw Unive...more
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