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Ethnographic Research for Media Studies
by David Machin
Ethnography is a widely used and productive tool within media and cultural studies research. It is particularly useful for researching media audiences and the role of the media in everyday life. This book offers an introduction to ethnography: what it is, where it came from, how it has been used in media and cultural studies, how students can usefully use it in coursework ...more
Paperback, 181 pages
Published May 23rd 2002 by Hodder Education Publishers
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