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The Complete Idiot's Guide to Cold Calling (The Complete Idiot's Guides)
by
Keith Rosen
Does this sound familiar? "If I could get in front of the prospect, the rest of the selling process becomes easier. It's just getting in front of them that's the challenge." The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort but because they lack a prospecting system they are comfortable with and ca...more
Paperback, 336 pages
Published
August 3rd 2004
by Alpha
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