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The Presentation Secrets of Steve Jobs

4.06  ·  Rating Details  ·  3,651 Ratings  ·  241 Reviews
The "Wall Street Journal" Bestseller!

Updated to include Steve Jobs's iPad and iPad2 launch presentations

"The Presentation Secrets of Steve Jobs" reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.
Cliff Atkinson, author of "Beyond Bullet Points" and "The Activist
Hardcover, 272 pages
Published October 1st 2009 by McGraw-Hill Education (first published 2009)
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Steve Jobs by Walter IsaacsonSteve Jobs Bio by J.T. OwensThe Innovation Secrets of Steve Jobs by Carmine GalloThe Wit and Wisdom of Steve Jobs by Gennaro SalamoneThe Presentation Secrets of Steve Jobs by Carmine Gallo
Apple / Steve Jobs Books
4th out of 18 books — 33 voters
The 7 Habits of Highly Effective People by Stephen R. CoveyCrucial Conversations by Kerry PattersonThe Art of Startup Fundraising by Alejandro CremadesInfluencer by Kerry PattersonSteve Jobs Bio by J.T. Owens
Top Management Books
55th out of 161 books — 141 voters

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Community Reviews

(showing 1-30 of 3,000)
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Apr 25, 2012 Jeff rated it it was amazing
Shelves: 2012-book-list
Brilliant. If you're a communicator, this is a must-read. Here are some take-aways:

* Create simple, memorable bottom lines: "The iPod: One thousand songs in your pocket."

" Though he was a computer-guy, he wrote his talks in pen and paper. "There's just something about paper and pen and sketching out rough ideas in the 'analog world' in the early stages that seem to lead to more clarity and better, more creative results."

* Steve Jobs presentations follow Aristotle's five-point plan:
1. Deliver
Amer Alkharoubi
Jan 23, 2011 Amer Alkharoubi rated it it was amazing
هذا الكتاب يجب ان يدرس في مدارسنا بدل تضييع اوقاتنا وجهودنا بالطرق التقليدية والعقيمة التي تؤول بنا لعمل عروض مملة بطيئة لا يستفيد منها الحضور وينتهي بهم الحال للنوم العميق، الشعور بالملل او اللعب بجولاتهم وتصفح الفيسبوك وتويتر.

الكتاب لا يتحدث فقط عن ستيف جوبز وانما عن مفهوم العرض الجذاب الخفيف المتميز. يقوم بطرح كثير من المقارنات والدراسات ويعود اخيرا ليعززها بطرق ستيف جوبز في العرض.

رائع جدا وسيغير منظورك ومفهوم العرض واهم شيء انه سيغير ماهية العروض بالنسبة للقائم على العرض.

انصح بدراسته وليس قر
Jan 31, 2010 Sebah rated it liked it
ممتع . تعلمت منه الكثير . منه أن كل عرض تقديمي
يكون كأفضل ما يكون إن نظرنا إليه كقصة ذات ثلاثة فصول . أسس التقديم التي تعلمتها :
1. العرض يجب أن يكون مهيئ حول فكرة "لمَ على المشاهد أن يكترث ؟ " .. بمعنى الحاجة لصياغة المعلومات بطريقة تتواصل مع المشاهد ، بشكل شخصي .
2. في بداية العرض / القصة ، تقديم المشكلة بشكل مفهوم قبل تقديم المعلومات التي ستكون حلا للمشكلة .
3. الالتزام بقانون "الثلاث" . ليكن العرض متمحورا حول 3 نقاط أساسية . كل نقطة لها 3 أفكار مساندة .
4. تجنب الـ bullet point
Vladimir Tarasov
Dec 13, 2012 Vladimir Tarasov rated it it was ok  ·  review of another edition
Recommended to Vladimir by: Alexander Novozhenov
Shelves: presenting
Просто замечательный пример того факта, что нельзя о книге судить по обложке. Или по описанию на веб-сайте издательства. Всё полезное, что есть в этой книге можно изложить на 15-20 страницах из немногим более 200. Если вы, так же как и я до прочтения книги, ждете какого-то глубоко анализа презентаций Джобса, то вы его в ней не найдете. Выдержки из наиболее нашумевших выступлений повторяются и перемежаются дифирамбами автора Стиву Джобсу, которые к теме книги, в общем-то отношения не имеют. Время ...more
Ian Griffin
Jun 24, 2013 Ian Griffin rated it really liked it
Shelves: speechwriting
The Presentation Secrets of Steve Jobs is a book that a speechwriter can love. Gallo quotes from sources such as Nancy Duarte's slide:ology: The Art and Science of Creating Great Presentations and Garr Reynolds' Presentation Zen: Simple Ideas on Presentation Design and Delivery. He even has a sidebar on JFK speechwriter Ted Sorensen's influence on Barack Obama titled, "What the World's Greatest Speechwriters Know."

The message of this book is that Jobs' extraordinary impact is based on his authen
Joe Iovino
Oct 13, 2011 Joe Iovino rated it it was amazing  ·  review of another edition
As a pastor, and a bit of a tech-junkie, this book was right in my wheel-house. I learned a great deal about speaking, was surprisingly inspired by Steve Jobs (didn't know much about him before reading this), and was thoroughly entertained.
I recently preached a sermon that I wound up revising because of this book. The opening did not answer the "why should I care?" question from the congregation, and so I changed my approach.
This is a well written, carefully researched book that draws from man
Jun 21, 2010 Rickster623 rated it really liked it
This has been (by far) one of the better books on presentation approach and best practices I have ever read. While few things jump out as "wow, I've never thought of that"... Jobs' approach to mixing simple graphics, theatrics, props and other techniques is actually pretty inspiring.

You find yourself reading the book and thinking to yourself, "I could have used that advice last week when I bored an audience to tears"...

If you are regular presenter of products or concepts, I would suggest reading
Eric Vandermeer
Oct 07, 2009 Eric Vandermeer rated it did not like it
Jobs' big presentation secret is just that he's a casual personality and his presentations reflects that. All the presentation tips in the book are not as much Jobs', but more from different current media gurus.
I'm almost at the end of the book and still cannot shake of the idea that this is just a Apple product promotion. Little naief from my side to think that it would be any different. Stick with a presentation style that fits YOUR OWN personality, rather then copying Jobs' that does not refl
Carlos Zambrano
Dec 24, 2012 Carlos Zambrano rated it it was amazing
Fuera de ser un absoluto fanatico de Apple y de Steve Jobs el libro es entretenido muy practico. Se separa en dos partes una en la que explica quien era Steve Jobs y por que sus presentaciones eran tan buenas y tan fuera de lo normal. Su secreto en las diaps. Muchas de las presentaciones que en el libro refieren las puedes mirar en youtube lo que ayuda al aprendizaje.

Al final da tips basicos de hablar en publicp como modulacion y no prestar tanta atencion a lo que te sucede en medio de una prese
Mar 15, 2016 Manu rated it it was amazing
Carmine Gallo is a star when it comes to writing about presentations. And, when he blends that with Steve Jobs' style of presentation, there is no parallel to the insights that anyone can get from this book. I had read Carmine's other book Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds before this book and it was a great read! I am a die hard Apple fan and I am always hungry to find out more and more about Steve Jobs. So, I always wanted to read this book.

I loved how Carm
Feb 14, 2016 Joao rated it it was amazing

The Wall Street Journal Bestseller!

Updated to include Steve Jobs's iPad and iPad2 launch presentations

The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”

―Cliff Atkinson, author of Beyond Bullet Points and *The Activist Audience*

Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard―and now this step-by-

Jan 05, 2016 Roo rated it it was amazing
Palestrando como Steve Jobs

Você já reparou como Jobs usava as palavras, a entonação, os adjetivos, as pausas dramáticas e a linguagem corporal para transformar um keynote em um bate-papo descontraído com a platéia?

Por trás dessa espontaneidade, Steve usava a abusava de técnicas de apresentação.

Carmine Gallo desconstrói toda a estratégia e técnicas utilizadas por Jobs no livro “The Presentation Secrets of Steve Jobs – How to Be Insanely Great in Front of Any Audience” .

É impossível ler o livro e
Andrea James
Nov 10, 2014 Andrea James rated it liked it
Shelves: public-speaking
I picked this book up because of all the rave reviews it had. It does have some decent advice regarding presentations, but then again most of this advice can be found in many blogs/articles dotted around the internet anyway.

Arguably by having just one point of reference, Steve Jobs, the author is able to focus all his attention to dissecting one person's style. And this in turn allows the reader to look up some of the presentations that Jobs has given. So the upside of the book is that one can s
David Roberts
May 03, 2014 David Roberts rated it really liked it
The book I read to research this post was The Presentation Secrets Of Steve Jobs by Carmine Gallo which is a very good book which I bought from kindle. Steve jobs was the CEO of Apple Computers until his untimely death and made it into a bigger company than Microsoft but he had been earlier forced out of the same position at the age of 30 despite at that time Apple being a company he had founded and had become a major player in the computer industry. Let's focus on his presentation skills anyway ...more
Ronald Widha
Jul 07, 2012 Ronald Widha rated it really liked it
I originally thought the book will be a dry faux-academic content of how to construct and deliver a good presentation. But I was pleasantly proven wrong. The author weave interesting anecdotes from CEO and leaders around the world to keep me engaged. The only small gripe that I have is the fact the examples tended to get reused and reused again. I guess there were only that many Jobs' product launches to get used by the 10 or so chapters.
Khang Nguyen
Jan 19, 2016 Khang Nguyen rated it liked it
I am writing this review with my own bias. My bias originated from the fact that I was looking for a book about storytelling rather than a portrait. But really, this book is about marketing more than presentation..

The author spent too much time praising Jobs (with bunch of "Jobs being Jobs, doing awesome stuff") probably with the hope that the shinier Jobs, the more convincing the book is. There are certain parts that either my understanding about the time Apple launches its products or the auth
James Perkins
May 08, 2016 James Perkins rated it it was ok
It sounds like it should be good. Steve Jobs was a master presenter. I use his presentations myself to instruct my own clients in presentation skills. Here, trainer and author Carmine Gallo pulls apart Jobs's presentations in detail. I'm a very experienced presenter, so there was nothing new, but his analysis reminded me of a few principles that I haven't used so often and gave me some good inspiration for a few things to add to my own teaching about presentations. Each chapter ends in a neat, t ...more
Hiep Nguyen
Apr 16, 2015 Hiep Nguyen rated it really liked it
Great tips of how to design & deliver a great presentation like legendary Steve. The end-benefit of great presentations is to create strongly rememberable experience through various dramas by using demos, demonstrations, inviting endorsers, etc. If owning a "do differently" mindset, the book really makes you stand out!
Vyacheslav Korchagin
Sep 30, 2014 Vyacheslav Korchagin rated it really liked it
It is not a guide how to create your presentations but it is a good example of a best presentations. Everyone has to have his own style and learning from different sources will help it. Keep in mind the Steve Jobs' style and create your own
Feb 27, 2014 Jamille rated it liked it
I found this book very useful. The tips are very easy to incorporate into any potential speech or presentation your planning on giving. It was however very heavily based around Steve Jobs and more specifically Steve Jobs at Apple, this is apparent from the title however beware of the constant references to apple events.
One issue I had with this book was the actual layout. There are occasionally some stories of experiences that Camermine Gallo had with other clients. Though I found them interest
Kellie Reynolds
The Presentation Secrets of Steve Jobs describes tips and techniques on how to give compelling and persuasive presentations.

The author compares a Steve Jobs presentation with the typical business professional’s presentation--- The typical business professional delivers information, but a Steve Jobs presentation is intended to create an experience. I need to think about this statement. Many of the presentations that I give are supposed to deliver information. But- how much information can I expe
Mar 20, 2012 Sharon rated it really liked it
Lots of information and tips about how to make successful presentations, but it seemed a bit repetitive about 2/3 of the way through it.
Apr 14, 2016 Ietrio rated it did not like it
Shelves: junk
The presentation secrets of Steve Jobs are by some nobody. Steve is just something put on the cover to sell the junk. Like a Disney branded cereal bowl: it is still a cereal bowl, but has some princess painted on the side.

Turning the pages I failed to see how this no name author has got about the "secrets". And somehow the millions of dollars poured into publicity value as much as Gallo's opera: zero.

The advice is idiotic too. Just because Jobs was raised without a computer does not mean that qu
Joselyn Quintero
Jul 23, 2014 Joselyn Quintero rated it it was amazing
This book changed the way I communicated to the people: simply, sticky and memorable!
Feb 07, 2013 Gentiane rated it really liked it
Not always applicable for research presentation, but a good summary.
Tsubasa Onodera
May 03, 2011 Tsubasa Onodera rated it it was amazing  ·  review of another edition
May 01, 2013 Michael rated it really liked it

*"Remember, your widget doesn't inspire. Show me how your widget improves my life, and you've won me over. Do it in a way that entertains me, and you'll have created a true evangelist."

*Plan in Analog, Answer the Question that Matters Most, Develop a Messianic Sense of Purpose, Create Twitter-Like Headlines, Draw a Road Map, Introduce the Antagonist, Reveal the Conquering Hero

*The story, not slides, captures the audience. Texts & bullets are the least effective way to deliver information

Rick Austin
First off, any book that has a chapter that is titled "Reveal A 'Holy Sh*t' Moment" has my vote. I found the book to be helpful in tearing out the heart of what most of us do when we create presentations. Presentations that are nothing more than handouts and do nothing to support the needs of the audience. Broken up into three main sections that first focus on creating your story, then how to deliver the experience, and lastly preparing yourself by refining and rehearsing.

Between this and Presen
Nov 07, 2009 Morris rated it really liked it
No one is a more effective speaker and presenter than Steve Jobs. His Apple keynote presentations have garnered a cult like following among the technology crowd. Steve's presentations are often used to announce new products or changes to existing products. The results have boosted Apple's sales and helped build consumer loyalty.

Carmine Gallo has studied Steve's presentations extensively and has now authored a book detailing why these presentations are so successful and steps you can take to make
Antonius Jody
Apr 10, 2011 Antonius Jody rated it it was amazing  ·  review of another edition
I've already known some of the presented materials, yet I still find Steve Jobs a true inspiration! And Carmine Gallo has duly delivered this with simple, vivid explanations and examples. But in my opinion, the most important part in this book is its reference to numerous resources & great books I haven't read! I have downloaded them, and ready to read'em. :D p.s. Check the "Slideshare Contest Winners" as a source of inspiration of for your slides! Thank you Carmine Gallo.

For me, the most ey
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“New research into cognitive functioning—how the brain works—proves that bullet points are the least effective way to deliver important information. Neuroscientists are finding that what passes as a typical presentation is usually the worst way to engage your audience.” 4 likes
“Guy Kawasaki, “The essence of evangelism is to passionately show people how you can make history together. Evangelism” 1 likes
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