Goodreads helps you keep track of books you want to read.
Start by marking “The Presentation Secrets of Steve Jobs” as Want to Read:
The Presentation Secrets of Steve Jobs
Enlarge cover
Rate this book
Clear rating
Open Preview

The Presentation Secrets of Steve Jobs

4.06  ·  Rating Details  ·  3,400 Ratings  ·  234 Reviews
The "Wall Street Journal" Bestseller!

Updated to include Steve Jobs's iPad and iPad2 launch presentations

"The Presentation Secrets of Steve Jobs" reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.
Cliff Atkinson, author of "Beyond Bullet Points" and "The Activist
Hardcover, 272 pages
Published October 1st 2009 by McGraw-Hill Education (first published 2009)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.
Steve Jobs by Walter IsaacsonThe Innovation Secrets of Steve Jobs by Carmine GalloSteve Jobs Bio by J.T. OwensThe Wit and Wisdom of Steve Jobs by Gennaro SalamoneThe Presentation Secrets of Steve Jobs by Carmine Gallo
Apple / Steve Jobs Books
4th out of 18 books — 30 voters
The 7 Habits of Highly Effective People by Stephen R. CoveyCrucial Conversations by Kerry PattersonThe Art of Startup Fundraising by Alejandro CremadesInfluencer by Kerry PattersonFirst, Break All the Rules by Marcus Buckingham
Top Management Books
55th out of 158 books — 131 voters

More lists with this book...

Community Reviews

(showing 1-30 of 3,000)
filter  |  sort: default (?)  |  Rating Details
Apr 25, 2012 Jeff rated it it was amazing
Shelves: 2012-book-list
Brilliant. If you're a communicator, this is a must-read. Here are some take-aways:

* Create simple, memorable bottom lines: "The iPod: One thousand songs in your pocket."

" Though he was a computer-guy, he wrote his talks in pen and paper. "There's just something about paper and pen and sketching out rough ideas in the 'analog world' in the early stages that seem to lead to more clarity and better, more creative results."

* Steve Jobs presentations follow Aristotle's five-point plan:
1. Deliver
Amer Alkharoubi
Jan 23, 2011 Amer Alkharoubi rated it it was amazing
هذا الكتاب يجب ان يدرس في مدارسنا بدل تضييع اوقاتنا وجهودنا بالطرق التقليدية والعقيمة التي تؤول بنا لعمل عروض مملة بطيئة لا يستفيد منها الحضور وينتهي بهم الحال للنوم العميق، الشعور بالملل او اللعب بجولاتهم وتصفح الفيسبوك وتويتر.

الكتاب لا يتحدث فقط عن ستيف جوبز وانما عن مفهوم العرض الجذاب الخفيف المتميز. يقوم بطرح كثير من المقارنات والدراسات ويعود اخيرا ليعززها بطرق ستيف جوبز في العرض.

رائع جدا وسيغير منظورك ومفهوم العرض واهم شيء انه سيغير ماهية العروض بالنسبة للقائم على العرض.

انصح بدراسته وليس قر
Jan 31, 2010 Sebah rated it liked it
ممتع . تعلمت منه الكثير . منه أن كل عرض تقديمي
يكون كأفضل ما يكون إن نظرنا إليه كقصة ذات ثلاثة فصول . أسس التقديم التي تعلمتها :
1. العرض يجب أن يكون مهيئ حول فكرة "لمَ على المشاهد أن يكترث ؟ " .. بمعنى الحاجة لصياغة المعلومات بطريقة تتواصل مع المشاهد ، بشكل شخصي .
2. في بداية العرض / القصة ، تقديم المشكلة بشكل مفهوم قبل تقديم المعلومات التي ستكون حلا للمشكلة .
3. الالتزام بقانون "الثلاث" . ليكن العرض متمحورا حول 3 نقاط أساسية . كل نقطة لها 3 أفكار مساندة .
4. تجنب الـ bullet point
Vladimir Tarasov
Dec 13, 2012 Vladimir Tarasov rated it it was ok  ·  review of another edition
Recommended to Vladimir by: Alexander Novozhenov
Shelves: presenting
Просто замечательный пример того факта, что нельзя о книге судить по обложке. Или по описанию на веб-сайте издательства. Всё полезное, что есть в этой книге можно изложить на 15-20 страницах из немногим более 200. Если вы, так же как и я до прочтения книги, ждете какого-то глубоко анализа презентаций Джобса, то вы его в ней не найдете. Выдержки из наиболее нашумевших выступлений повторяются и перемежаются дифирамбами автора Стиву Джобсу, которые к теме книги, в общем-то отношения не имеют. Время ...more
Ian Griffin
Jun 24, 2013 Ian Griffin rated it really liked it
Shelves: speechwriting
The Presentation Secrets of Steve Jobs is a book that a speechwriter can love. Gallo quotes from sources such as Nancy Duarte's slide:ology: The Art and Science of Creating Great Presentations and Garr Reynolds' Presentation Zen: Simple Ideas on Presentation Design and Delivery. He even has a sidebar on JFK speechwriter Ted Sorensen's influence on Barack Obama titled, "What the World's Greatest Speechwriters Know."

The message of this book is that Jobs' extraordinary impact is based on his authen
Joe Iovino
Oct 13, 2011 Joe Iovino rated it it was amazing  ·  review of another edition
As a pastor, and a bit of a tech-junkie, this book was right in my wheel-house. I learned a great deal about speaking, was surprisingly inspired by Steve Jobs (didn't know much about him before reading this), and was thoroughly entertained.
I recently preached a sermon that I wound up revising because of this book. The opening did not answer the "why should I care?" question from the congregation, and so I changed my approach.
This is a well written, carefully researched book that draws from man
Jun 21, 2010 Rickster623 rated it really liked it
This has been (by far) one of the better books on presentation approach and best practices I have ever read. While few things jump out as "wow, I've never thought of that"... Jobs' approach to mixing simple graphics, theatrics, props and other techniques is actually pretty inspiring.

You find yourself reading the book and thinking to yourself, "I could have used that advice last week when I bored an audience to tears"...

If you are regular presenter of products or concepts, I would suggest reading
Eric Vandermeer
Oct 07, 2009 Eric Vandermeer rated it did not like it
Jobs' big presentation secret is just that he's a casual personality and his presentations reflects that. All the presentation tips in the book are not as much Jobs', but more from different current media gurus.
I'm almost at the end of the book and still cannot shake of the idea that this is just a Apple product promotion. Little naief from my side to think that it would be any different. Stick with a presentation style that fits YOUR OWN personality, rather then copying Jobs' that does not refl
Carlos Zambrano
Dec 24, 2012 Carlos Zambrano rated it it was amazing
Fuera de ser un absoluto fanatico de Apple y de Steve Jobs el libro es entretenido muy practico. Se separa en dos partes una en la que explica quien era Steve Jobs y por que sus presentaciones eran tan buenas y tan fuera de lo normal. Su secreto en las diaps. Muchas de las presentaciones que en el libro refieren las puedes mirar en youtube lo que ayuda al aprendizaje.

Al final da tips basicos de hablar en publicp como modulacion y no prestar tanta atencion a lo que te sucede en medio de una prese
Jan 05, 2016 Roo rated it it was amazing
Palestrando como Steve Jobs

Você já reparou como Jobs usava as palavras, a entonação, os adjetivos, as pausas dramáticas e a linguagem corporal para transformar um keynote em um bate-papo descontraído com a platéia?

Por trás dessa espontaneidade, Steve usava a abusava de técnicas de apresentação.

Carmine Gallo desconstrói toda a estratégia e técnicas utilizadas por Jobs no livro “The Presentation Secrets of Steve Jobs – How to Be Insanely Great in Front of Any Audience” .

É impossível ler o livro e
Andrea James
Nov 10, 2014 Andrea James rated it liked it
Shelves: public-speaking
I picked this book up because of all the rave reviews it had. It does have some decent advice regarding presentations, but then again most of this advice can be found in many blogs/articles dotted around the internet anyway.

Arguably by having just one point of reference, Steve Jobs, the author is able to focus all his attention to dissecting one person's style. And this in turn allows the reader to look up some of the presentations that Jobs has given. So the upside of the book is that one can s
David Roberts
May 03, 2014 David Roberts rated it really liked it
The book I read to research this post was The Presentation Secrets Of Steve Jobs by Carmine Gallo which is a very good book which I bought from kindle. Steve jobs was the CEO of Apple Computers until his untimely death and made it into a bigger company than Microsoft but he had been earlier forced out of the same position at the age of 30 despite at that time Apple being a company he had founded and had become a major player in the computer industry. Let's focus on his presentation skills anyway ...more
Ronald Widha
Jul 07, 2012 Ronald Widha rated it really liked it
I originally thought the book will be a dry faux-academic content of how to construct and deliver a good presentation. But I was pleasantly proven wrong. The author weave interesting anecdotes from CEO and leaders around the world to keep me engaged. The only small gripe that I have is the fact the examples tended to get reused and reused again. I guess there were only that many Jobs' product launches to get used by the 10 or so chapters.
Khang Nguyen
Jan 19, 2016 Khang Nguyen rated it liked it
I am writing this review with my own bias. My bias originated from the fact that I was looking for a book about storytelling rather than a portrait. But really, this book is about marketing more than presentation..

The author spent too much time praising Jobs (with bunch of "Jobs being Jobs, doing awesome stuff") probably with the hope that the shinier Jobs, the more convincing the book is. There are certain parts that either my understanding about the time Apple launches its products or the auth
Hiep Nguyen
Apr 16, 2015 Hiep Nguyen rated it really liked it
Great tips of how to design & deliver a great presentation like legendary Steve. The end-benefit of great presentations is to create strongly rememberable experience through various dramas by using demos, demonstrations, inviting endorsers, etc. If owning a "do differently" mindset, the book really makes you stand out!
Vyacheslav Korchagin
Sep 30, 2014 Vyacheslav Korchagin rated it really liked it
It is not a guide how to create your presentations but it is a good example of a best presentations. Everyone has to have his own style and learning from different sources will help it. Keep in mind the Steve Jobs' style and create your own
Feb 27, 2014 Jamille rated it liked it
I found this book very useful. The tips are very easy to incorporate into any potential speech or presentation your planning on giving. It was however very heavily based around Steve Jobs and more specifically Steve Jobs at Apple, this is apparent from the title however beware of the constant references to apple events.
One issue I had with this book was the actual layout. There are occasionally some stories of experiences that Camermine Gallo had with other clients. Though I found them interest
Kellie Reynolds
The Presentation Secrets of Steve Jobs describes tips and techniques on how to give compelling and persuasive presentations.

The author compares a Steve Jobs presentation with the typical business professional’s presentation--- The typical business professional delivers information, but a Steve Jobs presentation is intended to create an experience. I need to think about this statement. Many of the presentations that I give are supposed to deliver information. But- how much information can I expe
Mar 20, 2012 Sharon rated it really liked it
Lots of information and tips about how to make successful presentations, but it seemed a bit repetitive about 2/3 of the way through it.
Joselyn Quintero
Jul 23, 2014 Joselyn Quintero rated it it was amazing
This book changed the way I communicated to the people: simply, sticky and memorable!
Feb 07, 2013 Gentiane rated it really liked it
Not always applicable for research presentation, but a good summary.
Tsubasa Onodera
May 03, 2011 Tsubasa Onodera rated it it was amazing  ·  review of another edition
May 01, 2013 Michael rated it really liked it

*"Remember, your widget doesn't inspire. Show me how your widget improves my life, and you've won me over. Do it in a way that entertains me, and you'll have created a true evangelist."

*Plan in Analog, Answer the Question that Matters Most, Develop a Messianic Sense of Purpose, Create Twitter-Like Headlines, Draw a Road Map, Introduce the Antagonist, Reveal the Conquering Hero

*The story, not slides, captures the audience. Texts & bullets are the least effective way to deliver information

Rick Austin
First off, any book that has a chapter that is titled "Reveal A 'Holy Sh*t' Moment" has my vote. I found the book to be helpful in tearing out the heart of what most of us do when we create presentations. Presentations that are nothing more than handouts and do nothing to support the needs of the audience. Broken up into three main sections that first focus on creating your story, then how to deliver the experience, and lastly preparing yourself by refining and rehearsing.

Between this and Presen
Nov 07, 2009 Morris rated it really liked it
No one is a more effective speaker and presenter than Steve Jobs. His Apple keynote presentations have garnered a cult like following among the technology crowd. Steve's presentations are often used to announce new products or changes to existing products. The results have boosted Apple's sales and helped build consumer loyalty.

Carmine Gallo has studied Steve's presentations extensively and has now authored a book detailing why these presentations are so successful and steps you can take to make
Antonius Jody
Apr 10, 2011 Antonius Jody rated it it was amazing  ·  review of another edition
I've already known some of the presented materials, yet I still find Steve Jobs a true inspiration! And Carmine Gallo has duly delivered this with simple, vivid explanations and examples. But in my opinion, the most important part in this book is its reference to numerous resources & great books I haven't read! I have downloaded them, and ready to read'em. :D p.s. Check the "Slideshare Contest Winners" as a source of inspiration of for your slides! Thank you Carmine Gallo.

For me, the most ey
Feb 02, 2012 Sergei_kalinin rated it really liked it  ·  review of another edition
Вот так почти и всегда: пишут про книгу хвалебные отзывы, мол, "лучшая из лучших", рейтинги всякие там возглавляет, распродаётся бестселлерно :) и т.д. и т.п. А я начинаю читать такую хваленую-перехваленную книгу - разочарование за разочарованием :( Может, вредность во мне периодически повышается? Может, витамины какие попить?

Вот так и с книгой Кармина Галло, посвященной презентационному мастерству Великого и Ужасного (мир ему там!) Стива Джобса. Книга, на мой взгляд, получилась сложным таким -
Blog on Books
Mar 04, 2011 Blog on Books rated it really liked it
“The Presentation Secrets of Steve Jobs” explores the methodology of what is behind one of the great corporate communicators of this generation. For years now, audiences have sat in amazement as Jobs does his annual Apple and MacWorld presentations with minimal slide shows and maximum impact. Gallo deconstructs what makes these presentations uber-effective and how you can learn from these examples to improve your public communication.

The first, and most obvious method, is utilizing the ‘less is
Sankara Sarma
Oct 14, 2012 Sankara Sarma rated it it was amazing
This was the book I was longing to read for about an year. Finally I could finish reading it today. It is considered as a, sort of, guide for public speaking. However, I personally think that it is all about presenting oneself to the listeners no matter in what occasion. Carmin Gallo did a splendid job of using aspects such as choice of words, body language, even multimedia etc. for delivering a message in an absolutely effective way.

According to Gallo, and as accepted universally, Steve Jobs is
Jonathan Beigle
May 28, 2013 Jonathan Beigle rated it really liked it
Shelves: money-business
This is the first book that I've read as a result of Goodreads. It was recommended by Jeff Henderson, a pastor in the Atlanta area (at one of the campuses for NorthPoint). Overall, I thought it discussed some very interesting points/tips on how to give a good presentation. The first time that I gave a presentation after starting to read this book, I was told that my presentation would be used as the template for that particular type of presentation going forward. However, I found the book repeti ...more
« previous 1 3 4 5 6 7 8 9 99 100 next »
  • Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations
  • Slide: ology: The Art and Science of Creating Great Presentations
  • Confessions of a Public Speaker
  • How To Deliver A TED Talk: Secrets Of The World's Most Inspiring Presentations
  • The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand
  • Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire
  • Hard Goals: The Secret to Getting from Where You Are to Where You Want to Be
  • Joy, Inc.: How We Built a Workplace People Love
  • Presenting to Win: The Art of Telling Your Story
  • Inside Steve's Brain
  • Own the Room: Discover Your Signature Voice to Master Your Leadership Presence
  • Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
  • Why Work Sucks and How to Fix It: No Schedules, No Meetings, No Joke--the Simple Change That Can Make Your Job Terrific
  • It's Not Just Who You Know: Transform Your Life (and Your Organization) by Turning Colleagues and Contacts into Lasting, Genuine Relationships
  • Blah Blah Blah: What To Do When Words Don't Work
  • The Steve Jobs Way: iLeadership for a New Generation
  • Read This Before Our Next Meeting
  • Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

Share This Book

“New research into cognitive functioning—how the brain works—proves that bullet points are the least effective way to deliver important information. Neuroscientists are finding that what passes as a typical presentation is usually the worst way to engage your audience.” 4 likes
“a leader carries a vivid image in his or her head of what a future could be. “Leaders are fascinated by the future. You are a leader if, and only if, you are restless for change, impatient for progress, and deeply dissatisfied with the status quo.” He explains, “As a leader, you are never satisfied with the present, because in your head you can see a better future, and the friction between ‘what is’ and ‘what could be’ burns you, stirs you up, propels you forward. This is leadership.” 0 likes
More quotes…