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The Public Relations Writer's Handbook: The Digital Age
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated se ...more
Hardcover, 349 pages
Published March 30th 2007 by Jossey-Bass
(first published April 1993)
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