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13th out of 14 books
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6 voters
![Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]](http://d.gr-assets.com/books/1349013970l/6867604.jpg)
Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. "Web Analytics 2.0" presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as meas...more
Paperback, 475 pages
Published
October 1st 2009
by Sybex
(first published 2009)
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Best Book on Web Analytics.. The most comprehensive and the most cited book on Web Analytics. I found this book to be a good companion for my Master Certification in Web Analytics at Market Motive with Avinash Kaushik. This book has everything that is there in his blog Occam's Razor but the book is more organized and structured for anyone new to Web Analytics to get a feel of the responsibility involved. What is not covered in the book is Avinash's framework on measuring the performance of your...more
Whether you're new to web analytics or you've been in the industry for some time but are looking to expand your horizons, you can't go wrong with this book. This book starts by educating people on how the old ways of assessing success on the web are inadequate and dives right in to how you can quickly obtain actionable insights with some web analysis. Later on, it touches on emerging concepts form which even some seasoned analysts will benefit, such as assessing your competition, attributing suc...more
Avinash knows his stuff, that's for sure. While at times I found myself skimming sections (mainly in the e-commerce section, as I work on content sites) his insights were pretty solid. If you've dabbled in Analytics, especially his favorite from Google, then you probably already know a bit of what he's talking about in this book. Maybe even most of what he's saying. Despite that, Avinash does help focus one's lens on what is important for your business and your analytics. Insistence on core metr...more
Écrit par AvinashKaushik, l'un des gourous du Web Analytics, « Web Analytics 2.0 » est un excellent livre qui passe en revue les meilleures techniques et méthodes avancées de ce domaine du Web Analytics et de la mesure des performances des sites web.
Il ne s'agit pas d'un guide pour Google Analytics, ni d'un quelconque autre outil d'analyse de trafic, comme il ne s'agit pas non plus d'un guide pour ceux qui font leurs premiers pas avec la mesure et l'analyse des sites web, c'est un livre destiné...more
Il ne s'agit pas d'un guide pour Google Analytics, ni d'un quelconque autre outil d'analyse de trafic, comme il ne s'agit pas non plus d'un guide pour ceux qui font leurs premiers pas avec la mesure et l'analyse des sites web, c'est un livre destiné...more
Lots of good information, but there are no descriptions for any software or how to get the reports seen in the book. I am trying to recreate these reports using Google Analytics, Coremetrics and Omniture. It seems that most of the reports are the standard reports out of Google Analytics, but I am having a difficult time recreating some of these with other software.
I think this was a great book, but I have a few things I disagree with:
Page 85, he says if he could only have one report, it would be...more
I think this was a great book, but I have a few things I disagree with:
Page 85, he says if he could only have one report, it would be...more
I read this for work and at over 400 pages it's not a page turner by any means, but was surprisingly engaging and easy to read considering it's a book about web analytics. I haven't read Kaushik's previous book so I have nothing to compare this to but I found Web Analytics 2.0 to provide a solid overview of analytics for the novice and was full of insights that I will come back to again.
I can't say I ever would have expected (or believe possible) that I would read a book with a title like this and be glued to it. Nor would I expect to have found it to be one of the best books of the year.
But that is exactly what happened on both counts.
Now, it so happens that the agency I'm at is struggling to fill a measurement gap in our offering. So take my recommendation with a small grain of salt.
But I can say without question that you can hand this book to someone at just about any level...more
But that is exactly what happened on both counts.
Now, it so happens that the agency I'm at is struggling to fill a measurement gap in our offering. So take my recommendation with a small grain of salt.
But I can say without question that you can hand this book to someone at just about any level...more
Required reading for anyone seeking to quantifiably deliver value online. One for marketers, analysts, analytics boffins, testers, designers, developers and researchers. Filled with applicable examples, relevant instances and in-depth investigations. A meaty, worthy analytics bible.
Fantastic book! As I was reading it, I noticed a drop in a site's traffic. Using Kaushik's techniques and logic, I was able to figure out the cause. He hammers home technique and fundamentals and makes it very easy to begin to explore site data.
A fave! Because I'm a nerd, I read this in bed. Sad, but true. I return to it again and again. Everyone that does anything on the web should own it. I'm also an admited Avinash Kaushik groupie. Again: I'm a nerd.
Fine from a "giving context of the field" perspective but focuses way too much on Google Analytics when there are far superior analytics providers out there.
Best book for those wanting to have a more in-depth knowledge of client-side analytics programs particularly GA. Does not have new features in it.
Very useful book. I did not have much information about web analytics before, but this book provided pretty informative topics, techniques, practices, and tools to become "analytics ninja" :)
The included CD contains some interesting videos and podcasts.
The included CD contains some interesting videos and podcasts.
A great reference book, filled with insightful tips. Great way to look at the data. Lots of common metrics explained. Author gives lots of direction on what different kinds of websites should be looking at. Even covers how to track social media campaigns.
Must read for anyone that needs to work with Google Analytics.
Recommend reading the first book before.
Recommend reading the first book before.
Mar 30, 2010
Lowell Herr
added it
Anyone running a web site or a blog must read this book to know what is going on.
Would prob be the first book on Analytics I would recommend.
Avinash Kaushik's writing style makes a dry subject easier to read.
If you do business on the web you MUST read this book.
A bit on the excessive side, but a nice way to gut check your analytics practices.
An excellent introduction to the current web analytics toolset. I highly recommend it.
Web analytics have come a long way from the first baby steps back in the late 1990s - and this book by Avinash Kaushik is a thorough introduction to the current state-of-the-art. A must-read for marketing and business people, user experience designers and web site architects.
Web analytics have come a long way from the first baby steps back in the late 1990s - and this book by Avinash Kaushik is a thorough introduction to the current state-of-the-art. A must-read for marketing and business people, user experience designers and web site architects.
view all 3 comments
Seems like it will be useful. I'll review it again after I've been at my analytics job for longer and see how it holds up!
I think the term "analytics" is getting tired, so once I got past the title of this book I thought it was great. It's a good overview of online data analysis. While it's very ecomm centric, Kaushik's core principles are applicable across industries.
A lot of great information. While I'm not a web analyst in my day-to-day, I have a strong interest in how websites are used, and this book definitely delivers on the strategy to get started.
Fantastic book. A must read for anyone who does internet marketing and web analytics. I'm glad I own this one so that I can reference it as time goes on.
Mar 05, 2013
Grant Lenaarts
added it
Avinash is a Google God - yet clear thinking in the way he frames his key ideas for a beginner like me
The most actionable book I have EVER read.
May 24, 2013
Veena
added it
informative
Work reference.
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| Problems | 1 | 3 | Aug 18, 2010 01:39pm |
![Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]](http://d.gr-assets.com/books/1349013970s/6867604.jpg)
