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Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goalsGoogle Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practic...more
Paperback, 427 pages
Published
May 10th 2010
by Wiley Publishing
(first published 2010)
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It gives me eyes to see and maximize holistic online marketing at the based on Google Analytics. It’s just not for how to use Google Analytics but how to build online marketing strategy in Google Analytics era.
It has many practical advices and examples.
It has many practical advices and examples.
I get it now.
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