false <![CDATA[Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force]]> http://photo.goodreads.com/books/1177178624m/685467.jpg 685467 1 For the first time in paperback, a revised edition of the book that launched the term &#8220;customer evangelism&#8221; and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability.<P> <P>When customers are truly thrilled about their experience with a product or service, they become outspoken &#8220;evangelists&#8221; for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth.<P>By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. <I>Creating Customer Evangelists</i> explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company&#8217;s success.<P> <P><I>Creating Customer Evangelists</i> is the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.<P> 671842 12 11 2002 Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force total:22|5:6|4:6|3:9|2:1|1:0| 22 83 51 1 685467 0793155614 9780793155613 22 1 Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force 3.77 http://photo.goodreads.com/books/1177178624m/685467.jpg http://www.goodreads.com/book/show/685467.Creating_Customer_Evangelists_How_Loyal_Customers_Become_a_Volunteer_Sales_Force 5 0 false Mon Oct 13 16:25:17 -0700 2008 Mon Oct 13 16:25:59 -0700 2008 685467 0793155614 9780793155613 22 1 Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force 3.77 http://photo.goodreads.com/books/1177178624m/685467.jpg http://www.goodreads.com/book/show/685467.Creating_Customer_Evangelists_How_Loyal_Customers_Become_a_Volunteer_Sales_Force 0 0 false Thu Dec 10 11:32:36 -0800 2009 Thu Dec 10 11:32:36 -0800 2009 685467 0793155614 9780793155613 22 1 Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force 3.77 http://photo.goodreads.com/books/1177178624m/685467.jpg http://www.goodreads.com/book/show/685467.Creating_Customer_Evangelists_How_Loyal_Customers_Become_a_Volunteer_Sales_Force 0 0 false Tue Dec 01 03:31:59 -0800 2009 Tue Dec 01 03:31:59 -0800 2009 685467 0793155614 9780793155613 22 1 Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force 3.77 http://photo.goodreads.com/books/1177178624m/685467.jpg http://www.goodreads.com/book/show/685467.Creating_Customer_Evangelists_How_Loyal_Customers_Become_a_Volunteer_Sales_Force 2 0 false Fri Nov 13 14:38:26 -0800 2009 Fri Nov 13 14:38:26 -0800 2009 685467 0793155614 9780793155613 22 1 Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force 3.77 http://photo.goodreads.com/books/1177178624m/685467.jpg http://www.goodreads.com/book/show/685467.Creating_Customer_Evangelists_How_Loyal_Customers_Become_a_Volunteer_Sales_Force 0 0 false Tue Nov 03 06:12:09 -0800 2009 Tue Nov 03 06:12:09 -0800 2009 685467 0793155614 9780793155613 22 1 Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force 3.77 http://photo.goodreads.com/books/1177178624m/685467.jpg 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http://www.goodreads.com/book/show/685467.Creating_Customer_Evangelists_How_Loyal_Customers_Become_a_Volunteer_Sales_Force 0 0 false Tue May 26 19:32:42 -0700 2009 Tue May 26 19:32:43 -0700 2009 685467 0793155614 9780793155613 22 1 Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force 3.77 http://photo.goodreads.com/books/1177178624m/685467.jpg http://www.goodreads.com/book/show/685467.Creating_Customer_Evangelists_How_Loyal_Customers_Become_a_Volunteer_Sales_Force 0 0 false Mon May 04 09:25:54 -0700 2009 Mon May 04 09:25:54 -0700 2009 685467 0793155614 9780793155613 22 1 Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force 3.77 http://photo.goodreads.com/books/1177178624m/685467.jpg http://www.goodreads.com/book/show/685467.Creating_Customer_Evangelists_How_Loyal_Customers_Become_a_Volunteer_Sales_Force 0 0 false Tue Apr 21 07:59:56 -0700 2009 Tue Apr 21 07:59:56 -0700 2009 685467 0793155614 9780793155613 22 1 Creating Customer 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