Publish and Prosper: Blogging for Your Business
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand...more
This was an excellent book! It doesn't really start way back with the basics but if you are a beginner, you wouldn't be lost.
Lots of good info along with examples and links.