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Publish and Prosper: Blogging for Your Business

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While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand

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Paperback, 188 pages
Published June 1st 2006 by New Riders Publishing
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Blog on Books
Mar 29, 2010 Blog on Books rated it liked it
This volume is a short, concise guide which advocates starting an online blog for your business as well as detailing the ins and outs of maximizing one’s impact in the exploding blog business. The authors are veteran consultants for large and small companies as well as individuals that want to develop a blogging strategy of their own. (They are also the promoters of a conference called the www.BlogBusinessSummit.com.) The format is an efficient nine blog-like chapters, blocked out with lots of s ...more
Teena in Toronto
Jul 04, 2012 Teena in Toronto rated it liked it
I find blogging and the Internet and how they are fitting into businesses today very interesting.

This was an excellent book! It doesn't really start way back with the basics but if you are a beginner, you wouldn't be lost.

Lots of good info along with examples and links.
Sunaryo Kusumo
Mar 19, 2008 Sunaryo Kusumo rated it really liked it
Shelves: business
Finally I found the book about blogging for business. It gives the ideas to start a blog for the company need.
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