false http://photo.goodreads.com/books/1177178553m/685401.jpg 685401 10 Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in <I>Permission Marketing</I>. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait--a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange."<p> Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. <I>Permission Marketing</I> is an important and valuable book for businesses seeking better results from their advertising. <i>--Dan Ring</i> 962740 6 5 1999 Permission Marketing : Turning Strangers Into Friends And Friends Into Customers total:247|5:75|4:95|3:60|2:15|1:2| 247 967 450 27 4 0 false false Tue May 19 07:32:33 -0700 2009 Tue May 19 07:38:18 -0700 2009 more...]]> 3 0 false true Mon Apr 20 00:00:00 -0700 2009 Sat Jun 20 12:25:59 -0700 2009 Sat Jun 20 12:33:34 -0700 2009

Quotes:

"The alternative is Permission Marketing, which offers the consumer an opportunity to voluntee...more...]]> 5 0 false false Mon Mar 02 09:17:29 -0800 2009 Mon Mar 02 09:21:56 -0800 2009 more...]]> 3 0 false false Sun Feb 01 00:00:00 -0800 2009 Mon Sep 08 22:51:41 -0700 2008 Thu Feb 26 19:42:31 -0800 2009 more...]]> 3 0 false false Fri May 23 00:00:00 -0700 2008 Fri May 23 12:37:32 -0700 2008 Fri May 23 12:44:38 -0700 2008 more...]]> 4 0 false false Thu Jan 15 19:02:41 -0800 2009 Thu Jan 15 19:08:13 -0800 2009 2 0 false false Wed Dec 03 22:31:03 -0800 2008 Wed Dec 03 22:45:29 -0800 2008 5 0 false false Thu Oct 01 00:00:00 -0700 2009 Tue Oct 06 17:12:10 -0700 2009 Tue Oct 06 17:15:13 -0700 2009 4 0 false false Fri Dec 26 00:00:00 -0800 2008 Tue Dec 23 19:59:34 -0800 2008 Fri Dec 26 19:20:59 -0800 2008 4 0 false false Wed Nov 11 00:00:00 -0800 2009 Mon Oct 19 07:12:11 -0700 2009 Wed Nov 11 08:42:00 -0800 2009 more...]]> 0 0 false false Sun Jan 11 17:44:38 -0800 2009 Sun Jan 11 17:45:25 -0800 2009 3 0 false false Thu Jan 29 00:00:00 -0800 2009 Tue Feb 24 06:04:03 -0800 2009 Tue Feb 24 06:04:34 -0800 2009 4 0 false false Mon Jun 01 00:00:00 -0700 2009 Sat Jun 27 11:23:59 -0700 2009 Sat Jun 27 11:25:29 -0700 2009 4 0 false false Fri Dec 01 00:00:00 -0800 2006 Sun Jun 03 15:20:35 -0700 2007 Sun Jun 03 15:23:00 -0700 2007
Seth Godin makes a convincing case how the most effective marketing method in nowadays world that is overflown with information is permission...more...]]> 4 0 false false Mon Dec 15 23:54:56 -0800 2008 Sun Nov 16 00:05:50 -0800 2008 Mon Dec 15 23:54:56 -0800 2008 1 5 0 false false Sun Jul 27 10:40:11 -0700 2008 Sun Jul 27 10:41:31 -0700 2008
The thinking behind it has become of a cornerstone of our practice at Outsource Marketing.
]]> 5 0 false false Sun Jun 17 21:14:22 -0700 2007 Sun Jun 17 21:17:00 -0700 2007 5 0 false false Wed Jul 02 05:24:47 -0700 2008 Wed Jul 02 05:51:43 -0700 2008 5 0 false false Tue May 20 05:49:41 -0700 2008 Tue May 20 05:51:05 -0700 2008 4 0 false false Mon Oct 01 00:00:00 -0700 2007 Wed Feb 20 11:22:45 -0800 2008 Wed Feb 20 11:24:45 -0800 2008 http://www.goodreads.com/book_link/follow/8?book_id=685401