Called "the ultimate entrepreneur for the Information Age" by "Business Week", Godin explains Permission Marketing, a concept that shapes a sales p...
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Nov 30, 2009
Roland
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Being an old book a lot of information is a bit outdated.
For one, AOL, AltaVista are gone, Yahoo! was replaced by Google.
Banners and pop-ups are still with us.
However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything "new", that the whole permission marketing idea is thousands years old - as he himself points out a few times in the book, it was the norm until about a 100 years ago -, and this is all i More...
For one, AOL, AltaVista are gone, Yahoo! was replaced by Google.
Banners and pop-ups are still with us.
However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything "new", that the whole permission marketing idea is thousands years old - as he himself points out a few times in the book, it was the norm until about a 100 years ago -, and this is all i More...
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Feb 06, 2012
Jamie
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When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age. Granted, I remember the Internet back then, since I started using networked computer systems in the late 80s and started surfing the web in 1995. So in some ways, this book was a little bit of nostalgia.
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May 19, 2009
Bryce
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I think Seth godin is one of the brightest marketing minds, particularly in the internet age. I had to read this book for a marketing class, and found it eye opening. One example he uses in his book illustrates one of his points: He was looking in a magazine and noticed dozens of ads for summer camps for kids. He asks how can you possibly sell anyone on your summer camp in a 2 X 2 ad in the back of a magazine. One ad stood out, it read "Call for a free video about camp such and so"
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Jun 20, 2009
Nicholas
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This review has been hidden because it contains spoilers.
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Apr 18, 2011
Pashmina
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I read this book about 3 years ago, and remember thinking how much the concept of permission marketing holds true in our economic situation. And it still holds true for internet marketing and a growing customer base. It explores the differences between mass media marketing which is invasive and does not necessarily build trust for a new product, and permission marketing which is specific, invited, and builds trust. It reminds us, that with the onset of technology, individual dialogues are most i
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Sep 10, 2011
Lynn
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The concept of permission marketing turns advertising on its head. The underlying idea is that you should woo, date and protect your customers rather than rely on mass advertising to make sales. It is a broad concept, and it is only at the end that Godin acknowledges that the strategy may not work for all types of products. I agree with his premise that the customer should be considered intelligent and valuable; and I do think reading it was worthwhile. The book does, however, seem a little date
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Mar 02, 2009
Chase
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An absolute precursor to any marketing profession, Permission Marketing details the rigorous, yet effective, methodology of relationship building. Godin argues for the business case of how the value of high-yield loyalists far outweigh the benefits of size and reach. As the world becomes more individualized, Interruption Marketing will no longer be a financially viable marketing medium, and Permission Marketing, relationship building, and Anticipated, Personal, and Relevant communications will
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Feb 26, 2009
Amy
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Very simply, permission marketing gets customers to ask for information, and then provides them with continued, relevant communication. Its opposite is Interruption Marketing, which consists of ads on TV, in print, or on the radio. Godin compares Permission Marketing to farming (a long-term strategy), and Interruption Marketing to hunting with a shotgun (faster results, but nothing to build on and no real focus).
I would recommend starting with the Case Studies chapter, and just ski More...
I would recommend starting with the Case Studies chapter, and just ski More...
May 23, 2008
Peter
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While the concepts in this book pertaining to permission marketing were rather interesting, I constantly found myself doubting them. This was likely due to the fact that the book was written a few years ago and the author makes many assumptions most specifically about the internet that have since become quite untrue, or never materialized as the author envisioned. I believe the author under-estimated the growth and future of the net, while he does mention that it will be big he makes the mistake
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Sep 24, 2011
Justine
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An excellent and thoroughly engaging book for marketers!
Seth Godin makes great points, building on others' wisdom and demonstrating the same through selected case studies. References to successes of the likes of Esther Dyson, Don Peppers and Martha Rogers are great. Insights into a string of large/well known companies/brands (like American Airlines, Amazon, Levi's, AOL) and smaller companies also make a powerful anthology of marketing techniques which apply for and beyond the Internet
Seth Godin makes great points, building on others' wisdom and demonstrating the same through selected case studies. References to successes of the likes of Esther Dyson, Don Peppers and Martha Rogers are great. Insights into a string of large/well known companies/brands (like American Airlines, Amazon, Levi's, AOL) and smaller companies also make a powerful anthology of marketing techniques which apply for and beyond the Internet
Aug 15, 2011
Thomas
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Anyone interested in Internet Marketing will have heard of Seth Godin's Permission Marketing. The book is a good insight of marketing in the early days of the internet, but it does feel very outdated as most case study examples cover companies that failed a few years after the book publication. Despite its age, and its repetitive style, Permission Marketing is an interesting read.
Jul 20, 2010
David
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Despite being a ten year old book, Permission Marketing still has a wealth of wisdom and insight about marketing. The funny thing is, a lot of it comes across as common sense. His advice is really just the fruit of examining how the average human would like to be marketed to. It's the golden rule applied to marketing.
Jun 09, 2011
Thomas
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As with other Godin books, this one does not disappoint. It's over 10 years old, but the philosophies & strategies still hold true. Many of the examples (& tools) are outdated, but one could (& should) still apply the principles laid out in this book.
Dec 03, 2008
Yusuf
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The concept was way ahead of it's time and Godin milked it to death on the speakers circuit. A decent read for anyone in marketing or trying to understand how to make their message stand out amidst the noise.
Sep 13, 2010
Now 10 years old but nonetheless relevant. This IMHO is where the clarion was made to marketers about what was coming (and is now here) as it pertains to user-driven marketing. Worth a read AND a re-read.
Oct 06, 2009
Dharmashanti
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Even after 10 years, there is so much to learn from this book about how to engage with customers so that they feel respected and become part of your unofficial marketing team, as well as loyal customers.
Sep 02, 2011
Matthew
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Excellent book on marketing, but unfortunately all of his examples are painfully dated. Given the popularity this book has established, Godin would do well to re-release an updated version.
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Feb 21, 2011
Sandip
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Permission marketing is something like one to one interaction between sailer and buyer by the help of internet marketing. In this fast forwarding world just taking permission to others and wait for their reply and then work accordingly is very time consuming and I have a total doubt about the concept.
Feb 02, 2012
Andy
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One of the most notable titles from Seth Godin. Permission Marketing is a bit dated (relatively speaking), but the core concepts are still very much valid today.
Dec 26, 2008
John
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An alternative approach to traditional mass marketing. Likely very novel when written in 1999. Still very relevant today, although apparent in our daily business interactions.
Aug 24, 2010
Missjgray
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Good book, readable, well organized. I've been reading Seth's blog for a few years now and other books on "new business practices" so not much of this book seemed fresh. Ground breaking in it's day, but 10 years later, it falls a bit flat.
Jul 13, 2010
Mitch
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Permission Marketing was ahead of its time! Seth had a terrific vision for this work, as we are living, today, in a "grant permission to market to me" world.
Aug 21, 2010
M
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This book had too much padding, but it did make valid points with the information itself. It goes really well as a companion to Nichecraft.
Nov 11, 2009
Brian
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This book was a little dated but I figure I should read it. Seth definitely was way ahead of his time and saw this the whole social media frenzy way before it happened. I wish I would have read this right when it came out... had a few too many examples though and went on a bit, and like I said it is pretty dated now, but overall pretty dang good.
Mar 09, 2010
Jeff
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I like this, being into the business myself that is one of the things that make good relations with others
Jan 13, 2011
Godin's enthusiasm is uplifting. The book is readable, memorable and interesting. Read half the book in one sitting.
Jan 11, 2009
If you ever considered sending an email for marketing, you should read this first!
