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Book cover for Permission Marketing: Turning Strangers Into Friends And Friends Into Customers Book Details

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

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The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TVMoreThe man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale. Less

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Riku Sayuj

rated it really liked it
about 1 year ago

Shelves: business , sales , mba-stuff , marketing
Permission Marketing Vs. Interruption Marketing

Most marketers practice Interruption Marketing. The difference is simple. An Interruption Marketer is a hunter. A Permission Marketer is a farmer.

Hunting prospects involves loading a gun with bullets and shooting until you hi... Read full review
Jamie Belanger

rated it really liked it
over 5 years ago

When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically... Read full review
Chris

rated it liked it
over 3 years ago

I found it rather amusing how the book started off with the example of how you're supposed to think of marketing as asking for a date rather than attempting to propose marriage right off the bat. There's an endless supply of books and tomes out there trying to explain how... Read full review
Roland

rated it really liked it
over 7 years ago

Shelves: business
Being an old book a lot of information is a bit outdated.
For one, AOL, AltaVista are gone, Yahoo! was replaced by Google.
Banners and pop-ups are still with us.

However the basic concept is still valid. I've read many reviews where people complain about Godin not writing an... Read full review
Tanya

rated it really liked it
over 4 years ago

I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the kn... Read full review
Mark Sylvester

rated it really liked it
about 2 years ago

Shelves: business , goals-2015
Interesting read! A little outdated in parts as it was written in 1999, but a step by step strategy for turning strangers into customers using permission marketing (when people give you permission to market to them), rather than interruption marketing (TV ads,etc) . Parti... Read full review
Ahmed Korayem

rated it did not like it
over 3 years ago

Repetition, repetition, and guess what again ??? Repetition. This is my first time to rate a book with a single star. The concept of permission marketing was very well explained at the very beginning of the book, and i was fascinated by the way Seth explained the evolutio... Read full review
Calin Biris

rated it really liked it
over 3 years ago

Shelves: marketing-business
Permission Marketing is to Inbound Marketing, what Darth Vader is to Luke Skywalker. A must read for starters in Online Marketing.
Gisela Hausmann

added it
over 2 years ago

Shelves: thought-leader
To get this off my chest I want to begin by saying that illustrating the statement “Frequency works” with Muhammad Ali’s fight record is simply wrong, or, at best a not well chosen example. Godin writes “Muhammad Ali did not become heavyweight champion by punching twenty... Read full review
Gisela Hausmann

rated it liked it
over 2 years ago

Shelves: thought-leader , useful-nonfction
To get this off my chest I want to begin by saying that illustrating the statement “Frequency works” with Muhammad Ali’s fight record is simply wrong, or, at best a not well chosen example. Godin writes “Muhammad Ali did not become heavyweight champion by punching twenty... Read full review

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Book Details

Hardcover, 256 pages
Published May 6th 1999 by Simon & Schuster
ISBN
0684856360 (ISBN13: 9780684856360)
Edition Language

About this Author

1791. uy66 Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the...
Read full bio

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Quotes

Creating value through interaction is far more important than solving a consumer’s problem in thirty seconds.
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They’re building an asset that has nothing to do with brand and everything to do with their relationship with you.
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Amazon appears to be building a permission asset, not a brand asset.
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