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8th out of 50 books
—
30 voters
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
by
Seth Godin
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, tradition...more
Hardcover, 256 pages
Published
May 6th 1999
by Simon & Schuster
(first published May 1st 1999)
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Loy Machedo’s Book Review – Permission Marketing by Seth Godin.
Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any strategy, science or style that would increase this level by even an iota, you can be rest assured everyone else on the planet would jump the bandwagon to slurp out the last living possibility.
In this competitive, confusin...more
Everyday we are bombarded with ads from literally every company, brand, product and service. Every advert uses every possible medium where the targeted ROI is hoped to reach new record levels. And if there is any strategy, science or style that would increase this level by even an iota, you can be rest assured everyone else on the planet would jump the bandwagon to slurp out the last living possibility.
In this competitive, confusin...more
Being an old book a lot of information is a bit outdated.
For one, AOL, AltaVista are gone, Yahoo! was replaced by Google.
Banners and pop-ups are still with us.
However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything "new", that the whole permission marketing idea is thousands years old - as he himself points out a few times in the book, it was the norm until about a 100 years ago -, and this is all intuitive, nothing new there.
But if...more
For one, AOL, AltaVista are gone, Yahoo! was replaced by Google.
Banners and pop-ups are still with us.
However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything "new", that the whole permission marketing idea is thousands years old - as he himself points out a few times in the book, it was the norm until about a 100 years ago -, and this is all intuitive, nothing new there.
But if...more
Throughout the many sales books I've read I've always seen Permission Marketing and had intended to read it for quite some time now. I was excited to finally pick it up after reading Love Is the Killer App: How to Win Business and Influence Friends because it was spoken of often and I had loved Tim Sanders' book.
Unfortunately I didnt get that excited feel that you do for a book that offers a radical change. The problem I think is that this book needs a revised addition to accompany the new tech...more
Unfortunately I didnt get that excited feel that you do for a book that offers a radical change. The problem I think is that this book needs a revised addition to accompany the new tech...more
When I see an interesting book on business or marketing at my local library, the first thing I check after reading the jacket is the publication date. Seeing that this book was published in 1999 didn't give me much confidence in it. In computer terms, 1999 is practically the Stone Age. Granted, I remember the Internet back then, since I started using networked computer systems in the late 80s and started surfing the web in 1995. So in some ways, this book was a little bit of nostalgia.
Permission...more
Permission...more
I think one of the biggest problems facing marketers who are using social media is not learning the tools themselves but in how to use the tools. I used to say when I was teaching social media that my students did not need to be afraid of Twitter. They already have the knowledge of how to market, this was just a new tool. It was like they were building a home with a hammer, and now they have a new tool of an electric nail gun. As soon as they learn to use it they will be okay.
While I still feel...more
While I still feel...more
I think Seth godin is one of the brightest marketing minds, particularly in the internet age. I had to read this book for a marketing class, and found it eye opening. One example he uses in his book illustrates one of his points: He was looking in a magazine and noticed dozens of ads for summer camps for kids. He asks how can you possibly sell anyone on your summer camp in a 2 X 2 ad in the back of a magazine. One ad stood out, it read "Call for a free video about camp such and so". Now, how muc...more
This review has been hidden because it contains spoilers. To view it,
click here.
Most of the time I read this book, I was marveling at the fact I was reading a book on marketing to begin with. I've never been big on marketing and business literature, preferring the escapism of fiction or research for my novels.
That said, I found Godin's book quite interesting. He rarely lost my attention, and he turned me into an acquaintance. (The book's byline is 'Turning Strangers into Friends and Friends into Customers'. We're not friends, yet, but he's working on it.) He makes a lot of...more
That said, I found Godin's book quite interesting. He rarely lost my attention, and he turned me into an acquaintance. (The book's byline is 'Turning Strangers into Friends and Friends into Customers'. We're not friends, yet, but he's working on it.) He makes a lot of...more
I read this book about 3 years ago, and remember thinking how much the concept of permission marketing holds true in our economic situation. And it still holds true for internet marketing and a growing customer base. It explores the differences between mass media marketing which is invasive and does not necessarily build trust for a new product, and permission marketing which is specific, invited, and builds trust. It reminds us, that with the onset of technology, individual dialogues are most i...more
The concept of permission marketing turns advertising on its head. The underlying idea is that you should woo, date and protect your customers rather than rely on mass advertising to make sales. It is a broad concept, and it is only at the end that Godin acknowledges that the strategy may not work for all types of products. I agree with his premise that the customer should be considered intelligent and valuable; and I do think reading it was worthwhile. The book does, however, seem a little date...more
Some say this is the precessor to Malcolm Gladwell's "The Tipping Point." Although this was written in 1999, the concept hold's more true today. Doesn't matter what industry you're in, if you want to build a brand, a following, or platform, work relentlessly to build a permission based communication asset. Basically where people have tuned into you b/c they want to hear what you have to say.
Seth did this though the books he's written as well as his blog. Other's have utilized SM platforms like...more
Seth did this though the books he's written as well as his blog. Other's have utilized SM platforms like...more
An absolute precursor to any marketing profession, Permission Marketing details the rigorous, yet effective, methodology of relationship building. Godin argues for the business case of how the value of high-yield loyalists far outweigh the benefits of size and reach. As the world becomes more individualized, Interruption Marketing will no longer be a financially viable marketing medium, and Permission Marketing, relationship building, and Anticipated, Personal, and Relevant communications will b...more
It's hard to say which of Seth Godin's books is the best, they all bring something new to the subject of marketing and branding that often makes the use of todays marketing tools understandable. As far as authors are concerned, this book really describes what a "platform" is and how you go about engaging your intended audience. It should be required reading for any author who is about to publish, or has just published a book, and is looking to understand what all this blogging stuff is all about...more
Godin discusses how many companies spend millions of dollars on ineffective marketing campaigns that do little to increase sales. Many of the examples he uses are easily identified in my personal life when I throw out my junk mail without reading it, delete unsolicited spam, etc. He describes it as interruption marketing because it interrupts a person's attention, clutters our life and ultimately frustrate a potential customer. It is based on the company's view, "What is in it for me?"
Permissio...more
Permissio...more
Groundbreaking when it was written, this book is now looking more than a little dated. Published even before the dot-com bubble burst at the tail end of the twentieth century, very few of the businesses mentioned still exist, and those that have lasted have been using these ideas for more than a decade, so this material no longer looks like advice, but simply a description of what many companies are already doing. Mr Godin made some rather outlandish predictions that never came true - for exampl...more
Very simply, permission marketing gets customers to ask for information, and then provides them with continued, relevant communication. Its opposite is Interruption Marketing, which consists of ads on TV, in print, or on the radio. Godin compares Permission Marketing to farming (a long-term strategy), and Interruption Marketing to hunting with a shotgun (faster results, but nothing to build on and no real focus).
I would recommend starting with the Case Studies chapter, and just skimming the rest...more
I would recommend starting with the Case Studies chapter, and just skimming the rest...more
While the concepts in this book pertaining to permission marketing were rather interesting, I constantly found myself doubting them. This was likely due to the fact that the book was written a few years ago and the author makes many assumptions most specifically about the internet that have since become quite untrue, or never materialized as the author envisioned. I believe the author under-estimated the growth and future of the net, while he does mention that it will be big he makes the mistake...more
May 29, 2012
Dana
added it
Well, same as all of other Godin's books, it seems... He generally proposes a rather intriguing idea / paradigm shift, and then spends the whole book defending / explaining it. I could easily get it in a blog post. However, maybe I need the whole book for it to really sink in. That might be the point. Or it's to make more money.
Regardless.. I really enjoyed the old references to the internet and how it was, and there were some fantastic ideas embedded in here within the idea of permission marke...more
Regardless.. I really enjoyed the old references to the internet and how it was, and there were some fantastic ideas embedded in here within the idea of permission marke...more
An excellent and thoroughly engaging book for marketers!
Seth Godin makes great points, building on others' wisdom and demonstrating the same through selected case studies. References to successes of the likes of Esther Dyson, Don Peppers and Martha Rogers are great. Insights into a string of large/well known companies/brands (like American Airlines, Amazon, Levi's, AOL) and smaller companies also make a powerful anthology of marketing techniques which apply for and beyond the Internet age.
Seth Godin makes great points, building on others' wisdom and demonstrating the same through selected case studies. References to successes of the likes of Esther Dyson, Don Peppers and Martha Rogers are great. Insights into a string of large/well known companies/brands (like American Airlines, Amazon, Levi's, AOL) and smaller companies also make a powerful anthology of marketing techniques which apply for and beyond the Internet age.
Amazing book! Permission marketing can be tricky and this book lays down some excellent foundation with a lot of prcatical strategies. Every marketer should read this and figure out a way to include permission marketing in their marketing mix if they haven't already - if they wanna stand out and build a real relationship with their customers. It's not just about e-mail marketing and also encompasses social media.
Anyone interested in Internet Marketing will have heard of Seth Godin's Permission Marketing. The book is a good insight of marketing in the early days of the internet, but it does feel very outdated as most case study examples cover companies that failed a few years after the book publication. Despite its age, and its repetitive style, Permission Marketing is an interesting read.
It's dated at this point, but a worthwhile read none-the-less. Seth Godin's point is well-made that "interruption marketing" overwhelmingly does not work and the new model of marketing, "permission marketing" works much more. Now that it has been a few years since this has been published, it's clear that Godin was right.
Despite being a ten year old book, Permission Marketing still has a wealth of wisdom and insight about marketing. The funny thing is, a lot of it comes across as common sense. His advice is really just the fruit of examining how the average human would like to be marketed to. It's the golden rule applied to marketing.
Disappointed after reading it recommended in a recent book.
After understanding that some references might be outdated (Lechmere?), I figured the core information was valuable.
My guess 15-20% value and the rest stories that show the premise in action.
In the end, looked forward to this one ending.
After understanding that some references might be outdated (Lechmere?), I figured the core information was valuable.
My guess 15-20% value and the rest stories that show the premise in action.
In the end, looked forward to this one ending.
Sitting in 2012, the examples in "Permission Marketing" feel outdated, but the core message of Seth Godin's book is still right: we are moving from marketing that tries to interrupt you to marketing that tries to have a conversation with you. Goes to show you how ahead of the curve Godin really was writing in 1999.
Amazing how even this, one of his early books, is still awesome! If you don't quite understand the reasons and the power behind newsletters you need to read this book now! Vintage Godin even lays out steps which he rarely does in his newer books.
I recommend this to anyone who is trying to sell things to other people.
I recommend this to anyone who is trying to sell things to other people.
As with other Godin books, this one does not disappoint. It's over 10 years old, but the philosophies & strategies still hold true. Many of the examples (& tools) are outdated, but one could (& should) still apply the principles laid out in this book.
An excellent book on the ways and actions within marketing. The book can also serve as self-help in the work of individual organizations. Improvement can be easily replaced through communication and action projkete. The book is clear and concise.
Surprisingly relevant even though it deals heavily with internet marketing and is nearly 10 years old. Many of the examples sound dated (CompuServ, Prodigy, etc.) but most of the predictions about how people use the web came true.
Mr. Godin never lets me down. He is a marketing genius and really gives applicable inspiration to go and make something of your business. As always, I highly recommend any of his books.
This book was written in the late 90's and I wish he would update it with current examples. Many of he examples he gives I quickly skipped over since it's all outdated--referencing many companies that aren't "big players" anymore. The concepts and principles, however, are still rock solid related to today's marke...more
This book was written in the late 90's and I wish he would update it with current examples. Many of he examples he gives I quickly skipped over since it's all outdated--referencing many companies that aren't "big players" anymore. The concepts and principles, however, are still rock solid related to today's marke...more
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Seth Godin is a bestselling author, entrepreneur and agent of change.
Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the indust...more
More about Seth Godin...
Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the indust...more
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Nov 30, 2009 01:30am