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Wired for Thought: How the Brain Is Shaping the Future of the Internet

3.56  ·  Rating Details  ·  68 Ratings  ·  18 Reviews
In this age of hypercompetition, the Internet constitutes a powerful tool for inventing radical new business models that will leave your rivals scrambling. But as brain scientist and entrepreneur Jeffrey Stibel explains in Wired for Thought, you have to understand its true nature. The Internet is more than just a series of interconnected computer networks: it's the first r ...more
Hardcover, 256 pages
Published September 8th 2009 by Harvard Business Review Press (first published January 1st 2009)
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Sam Sneas
Oct 27, 2009 Sam Sneas rated it it was amazing
Shelves: will-read-again
Spent some time on the Wired for Thought website before buying the book. It is a interesting and provocative topic. Stibel basically proposes the theory that the Internet is a brain. Frankly, I was a bit taken back but when I saw that his background was very respectable (CEO of a public company and PhD in Brain Science from Brown), I decided to buy the book. And boy was I surprised. It was one of the most interesting reads I have had in a long time. Stibel outlines the evolution of the web and ...more
Chris Aylott
May 23, 2010 Chris Aylott rated it really liked it
Interesting but a little out there. Stibel's premise is that the Internet is not like a brain, it is a brain, one that is rapidly approaching the complexity of a human brain. I'm on board with that, especially the idea of the brain as a sophisticated machine for analysis and prediction.

However, I'm not convinced that the way humans use the net is going to lead to an entity that is capable of independent and abstract thought. And even if the net does become self-aware or conscious, would it be i
Oct 05, 2015 Vorbis rated it it was ok
This book has one premise: The internet is a brain. Not like a brain, it actually is one, it looks like one and it learns like one and it acts like one and it will eventually reach a point where it starts trimming its neurons and getting smaller like one.

Got that? Oh good. You just saved yourself 190 pages of reading the same thought hammered on at from slightly different directions over and over.
Dec 04, 2011 Booklover1993 rated it liked it
even after reading it after 2 yrs of printing it still feels like sci-fi.
d book's idea is good bt it lacks d pleasure and i felt irritated when it ended since it explained only some aspects of d didnt even bother 2 finish on a conclusions whatsoever.
reading this didnt give much knowledge bcoz once u know d main part of d book-internet is brain and is developing rapidly,there isn't much left(if u agree,which i did)reading d whole book is only reqired 4 some orthodox people who r un
Tomo Yokose
Jun 07, 2013 Tomo Yokose rated it it was amazing
It's a wonderfully written and thought-provoking book that captured my interest from the first page. I highly recommend this book even if you have no interest or knowledge on brain sciences. His new book ( coming out 7/23/2013 is similarly fascinating and full of fun tidbits and facts about neuroscience, technology, and the web using real cases to highlight how all we need to know about the future of technology can be understood by studying the brain.
Jan 20, 2016 Blrp rated it it was ok  ·  review of another edition
Lacks a common thread. Some of what he talks about are things that seem kinda related to what you think is supposed to be the theme of the book, but he doesn't really do a good job of tying it all together, and some topics are just plain uninteresting.

Usually in a book like this, you have some "fluff" like anecdotes and background information that is entertaining or interesting in the moment, but only really given meaning retroactively by the actual substance of the book, and if that doesn't com
Jan 12, 2016 Jay rated it liked it  ·  review of another edition
Shelves: futurology, audiobook
The author's belief is the internet is a brain. Not like a brain, it is a brain. Stibel starts with that, then gives lots of examples of how the internet is like a brain, and what the future of the internet will be if acts similar to a human brain as it ages. I found the semantic argument very confusing and it seemed to me inconsistent. A repeated story is about a company that embeds computer chips into people's brains so they can control things like room lights (in this case, isn't the brain li ...more
Jan 03, 2011 yi rated it liked it
观点不算新,KK在07年做过类似的表述,Intelligent Agent和Complex System将是下一个热点。网络的计算能力将超过个体,Agent所代表的个体意识也将不再仅仅停留在数字化镜像的程度,人类和工具将融为一体,evolution进入新的阶段,整体性意识开始涌现,新的生命形态登场。
Feb 27, 2010 Tanner rated it really liked it
Shelves: internet
Could be seen as a modern day Aldous Huxley Brave New World..Only Non-Fiction.
Oct 11, 2011 Rickey marked it as to-read-if
I'm way interested in this!
The Internet is a brain.
Jul 20, 2014 Grace rated it really liked it
I liked it. I had to read this for class, and I am not quite sure what it had to do with my education class, but it was still very interesting. I thought it was a book about technology that is accessible to not very technological people (like me). The ideas were thought-provoking, too. I learned a lot, although, like I said, I am not sure how to apply what I learned. I enjoyed the read!
Ilya Mrz
Jan 08, 2015 Ilya Mrz rated it really liked it
Shelves: ms, 2015
Oliver Ding
Dec 18, 2013 Oliver Ding rated it really liked it
The author has strong background on connecting brain science and internet evolution. Though the idea of the web as a global brain is not a revolutionary thinking, the author gives us new insights into the nature of the web with intriguing examples. It's also helpful to web growth hackers for understanding important principles of network behind failure and success of web platforms such as Google, MySpace, Facebook and others.
Jul 25, 2013 Yuping rated it liked it
The idea that the Internet is a brain is very interesting and insightful. But I feel that it could have been conveyed in fewer words. When I got to the middle of the book, I feel like the author was already repeating himself without adding really new thoughts. I eventually finished it, but only with perseverance rather than by fascination.
Apr 05, 2015 Derek rated it it was amazing
Thought provoking blend of science, technology, business, and philosophy that provides a framework for understanding and predicting the evolution of the Internet.
Jason Wilson
May 09, 2010 Jason Wilson rated it it was ok
Good ideas, worth exploring, but feels like someone convinced this guy to write the book, no sense of passion for reall digging into the ideas with the reader
Aug 22, 2010 Robin rated it it was ok
a bit shallow and the brain/internet analogy is stretched a bit too far, but some interesting thoughts
Rits Plasman
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Jeff Stibel writes about the intersection of science, technology and complex networks that influence people's lives. He is the Chairman and CEO of The Dun & Bradstreet Credibility Corporation and Chairman of BrainGate.

Jeff publishes articles and books about networks and how they are established, increase in sophistication, and ultimately grow collective intelligence. While his academic and re
More about Jeff Stibel...

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