false http://photo.goodreads.com/books/1157173473m/683.jpg 683 8 In <I>Natural Capitalism,</I> three top strategists show how leading-edge companies are practicing "a new type of industrialism" that is more efficient and profitable while saving the environment and creating jobs. Paul Hawken and Amory and Hunter Lovins write that in the next century, cars will get 200 miles per gallon without compromising safety and power, manufacturers will relentlessly recycle their products, and the world's standard of living will jump without further damaging natural resources. "Is this the vision of a utopia? In fact, the changes described here could come about in the decades to come as the result of economic and technological trends already in place," the authors write.<p> They call their approach natural capitalism because it's based on the principle that business can be good for the environment. For instance, Interface of Atlanta doubled revenues and employment and tripled profits by creating an environmentally friendly system of recycling floor coverings for businesses. The authors also describe how the next generation of cars is closer than we might think. Manufacturers are already perfecting vehicles that are ultralight, aerodynamic, and fueled by hybrid gas-electric systems. If natural capitalism continues to blossom, so much money and resources will be saved that societies will be able to focus on issues such as housing, contend Hawken, author of a book and PBS series called <i>Growing a Business</i>, and the Lovinses, who cofounded and directed the Rocky Mountain Institute, an environmental think tank. The book is a fascinating and provocative read for public-policy makers, as well as environmentalists and capitalists alike. <I>--Dan Ring</I> 4931 1999 Natural Capitalism: Creating the Next Industrial Revolution total:427|5:158|4:165|3:79|2:21|1:4| 427 1733 895 86 2 1 false false Thu May 22 00:00:00 -0700 2008 Mon May 05 12:29:49 -0700 2008 Sat May 31 09:16:03 -0700 2008 more...]]> 4 1 false false Sun Jul 01 00:00:00 -0700 2007 Mon Aug 06 18:28:20 -0700 2007 Sun Aug 26 12:39:28 -0700 2007 more...]]> 3 1 false false Wed Aug 01 00:00:00 -0700 2007 Thu Aug 16 22:11:51 -0700 2007 Wed Apr 09 17:29:36 -0700 2008 Best read over tea, and not necessarily in order.
Generally, there is a specte...more...]]> 5 1 false false Sat Apr 01 00:00:00 -0800 2000 Fri Feb 22 11:11:00 -0800 2008 Fri Feb 22 11:13:43 -0800 2008 more...]]> 3 0 false false Sat Feb 28 00:00:00 -0800 2009 Sat Feb 28 20:13:34 -0800 2009 Sat Feb 28 20:13:53 -0800 2009
“We have lived by the assumption that what was good for us would be good for the world. We have been wrong. We must change our lives, so that it will be possible to live by the contrary assumption that what is good for the world will be good for us.â...more...]]> 5 1 false false Mon Dec 29 00:00:00 -0800 2008 Sun Oct 12 20:33:51 -0700 2008 Mon Dec 29 18:59:33 -0800 2008
It has clearly refres...more...]]> 5 0 false false Sun Mar 01 00:00:00 -0800 2009 Wed Apr 15 08:25:05 -0700 2009 Wed Apr 15 08:31:25 -0700 2009 more...]]> 5 1 false false Thu Jan 01 00:00:00 -0800 2004 Tue Dec 05 22:40:32 -0800 2006 Tue Dec 05 22:45:27 -0800 2006
For a preview (or the whole book, if you're a cheap student) you can download pdf's chapter by chapter at [http://www.natcap.org/].]]> 4 0 false false Fri May 22 19:20:46 -0700 2009 Fri May 22 19:29:32 -0700 2009 Currently, ...more...]]> 4 0 false false Sun Sep 06 00:00:00 -0700 2009 Fri Apr 03 13:44:52 -0700 2009 Sun Sep 06 09:45:24 -0700 2009 once partially

TOC
Preface ix
Acknowledgments xv
The Next Industrial Revolution
Reinventing the Wheels: Hypercars and Neighborhoods
Waste Not
Making the World
Building Blocks
Tunneling Through the Cost Bar...more...]]> 4 0 false false Wed Jul 02 00:00:00 -0700 2008 Sun Feb 03 12:04:18 -0800 2008 Fri Jul 04 14:35:57 -0700 2008 more...]]> 3 0 false false Fri May 29 00:00:00 -0700 2009 Fri Jan 25 14:56:02 -0800 2008 Fri May 29 18:55:53 -0700 2009 more...]]> 5 0 false false Thu Nov 01 00:00:00 -0700 2007 Wed Oct 31 13:17:57 -0700 2007 Tue Nov 13 16:44:32 -0800 2007 more...]]> 2 0 false false Wed Oct 01 00:00:00 -0700 2003 Wed Jun 27 22:51:50 -0700 2007 Thu Jan 22 08:58:07 -0800 2009 more...]]> 5 0 false false Wed Oct 01 00:00:00 -0700 2008 Tue Feb 17 09:11:54 -0800 2009 Tue Feb 17 09:15:50 -0800 2009 more...]]> 4 0 false false Sat Apr 01 00:00:00 -0800 2000 Mon Jun 18 19:54:37 -0700 2007 Mon Jun 18 20:14:50 -0700 2007 more...]]> 4 0 false false Tue Aug 04 11:40:21 -0700 2009 Tue Aug 04 11:43:07 -0700 2009
Will probably read it again to focus on any parts pertaining to green building,...more...]]> 4 0 false false Fri Nov 07 00:00:00 -0800 2008 Sat Jun 28 15:55:24 -0700 2008 Wed Nov 26 11:38:56 -0800 2008 more...]]> 0 0 false false Mon Jan 26 11:11:44 -0800 2009 Mon Jan 26 11:12:23 -0800 2009 2 0 false false Sat Jan 01 00:00:00 -0800 2000 Sat May 23 18:49:29 -0700 2009 Sat May 23 20:37:22 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=683