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Public Relations for Dummies

3.9 of 5 stars 3.90  ·  rating details  ·  59 ratings  ·  8 reviews
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle ca
Paperback, 358 pages
Published June 1st 2006 by For Dummies (first published December 20th 2000)
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David Roberts
The book I read to research this post was Public Relations For Dummies by Eric Yaverbaum which is a very good book which I bought from kindle. Katherine Hepburn once said she doesn't mind what the newspapers say about her as long as it's true. A lot of Public Relations is about being true and sincere. A big corporation might have billions of dollars to spend on Public Relations including tv campaigns and advertising in the tabloid newspapers. A small company can compete with a big company withou ...more
Read to prep for an interview... Glad I did. Helped explain to me the differences between Advertising and PR in ways that made a lot of sense.
Andrea James
I gave it three stars because it met the requirements of what one would expect from a dummies book published in 2006 on public relations but given the speed of change with technology, some of the information in this book needs to be updated.

Overall it has some nice prompts and checklists to get you started - basic but decent.
It gives you all the basics and then some just like all the other "Dummies" books. They are great for building a base of knowledge for something you know nothing about or to expand on the very little knowledge you may know.
Dennis Dason
Sep 19, 2012 Dennis Dason added it
Shelves: reference
Read just five basic chapters out of 27 chapters in this book and I m not that much expert to rate a Reference Book, so this book which satisfied my need at that time goes unrated.
Jun 24, 2009 Michael rated it 4 of 5 stars
Recommends it for: aspiring publicists
Recommended to Michael by: no one

It seemed to cover pretty much everything, and it was easy to read. I'm sure it will make for a great refernce book, as I attempt to apply what was covered later on.
This guide, like others in the "Dummies" series is well-written, well-organized and easy to use. It is a great resource.
Charles Franklin
Great for understanding the basics of how public relations works
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Eric Yaverbaum co-founded Jericho Communications in 1985, the 11th ranked PR firm in the country to work for and served as its president for 21 years before being its successful merger in 2006. He also is a frequent talk show guest on national and regional television and radio programs. Yaverbaum is a best selling author, whose fifth book, “Everything Leadership” (Adams) comes out in May of 2008.

More about Eric Yaverbaum...
Leadership Secrets of the World's Most Successful CEOs: 100 Top Executives Reveal the Management Strategies That Made Their Companies Great Life's Little College Admissions Insights: Top Tips From the Country's Most Acclaimed Guidance Counselors The Everything Leadership Book: Motivate and Inspire Yourself and Others to Succeed at Home, at Work, and in Your Community Public Relations For Dummies 60 Second Solutions: Management

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