115th out of 457 books — 772 voters
Goodreads helps you keep track of books you want to read.
Start by marking “The AMA Handbook of Public Relations” as Want to Read:
See a Problem?
We’d love your help. Let us know what’s wrong with this preview of The AMA Handbook of Public Relations by Robert L. Dilenschneider.
Not the book you’re looking for?
Preview — The AMA Handbook of Public Relations by Robert L. Dilenschneider
The AMA Handbook of Public Relations
Foreword by Maria Bartiromo Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web's value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to control. "The AMA Handbook of Public Relations" is writt ...more
Hardcover, 238 pages
Published February 17th 2010 by AMACOM/American Management Association
(first published 2010)
To see what your friends thought of this book, please sign up.
(showing 1-30 of 138)