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The AMA Handbook of Public Relations

3.6 of 5 stars 3.60  ·  rating details  ·  15 ratings  ·  1 review
Foreword by Maria Bartiromo Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web's value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to control. "The AMA Handbook of Public Relations" is writt ...more
Hardcover, 238 pages
Published February 17th 2010 by AMACOM/American Management Association (first published 2010)
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