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The AMA Handbook of Public Relations
Foreword by Maria Bartiromo Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web's value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to control. "The AMA Handbook of Public Relations" is writt ...more
Hardcover, 238 pages
Published February 17th 2010 by AMACOM/American Management Association
(first published 2010)
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