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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Bu: The Revolutionary Formula ... Grabs Their Attention and Compels Them to Buy
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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Bu: The Revolutionary Formula ... Grabs Their Attention and Compels Them to Buy

3.8  ·  Rating Details ·  30 Ratings  ·  2 Reviews
Web Copy That Sells Offers readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring strategies for communicating and selling in the continually evolving landscape of Web 2.0, this title unlocks the secret to turning the online prospects into paying customers. Full description
Paperback, 336 pages
Published April 1st 2009 by Amacom (first published 2009)
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E
Mar 01, 2010 E rated it really liked it
How to write Web copy that really sells

Writing for the Web is different than writing for print, but what exactly is the difference? Veteran copywriter Maria Veloso has pondered this question and provides some solid, standard answers in her useful, straightforward manual, which helps copywriters produce great sales copy for the Internet. While maximizing the sales opportunities copywriters find on the Web, Veloso also explains how to adapt traditional emotive ad copywriting to meet the Web’s res
...more
Monica Nelson
Mar 26, 2013 Monica Nelson added it
Recommends it for: anyone studying copywriting
Shelves: writing, marketing
I learned a lot from this book, and refer to it often. I marked the pages that I refer most often too. There are nineteen paper clips and three bookmarks taking up permanent residence in the book.
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