false 675650 1 <p>How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design. </p> 661654 31 8 2006 The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web (VOICES) total:11|5:2|4:5|3:3|2:1| 11 41 27 0 0 0 false false Mon Nov 09 19:59:35 -0800 2009 Mon Nov 09 19:59:35 -0800 2009 4 0 false false Fri Sep 25 18:56:32 -0700 2009 Fri Sep 25 18:57:32 -0700 2009 4 0 false false Tue Sep 22 14:47:21 -0700 2009 Tue Sep 22 14:47:21 -0700 2009 0 0 false false Fri Sep 11 22:47:29 -0700 2009 Fri Sep 11 22:47:38 -0700 2009 0 0 false false Sun Jul 26 22:04:43 -0700 2009 Sun Jul 26 22:04:43 -0700 2009 0 0 false false Sat Jul 18 22:43:32 -0700 2009 Sat Jul 18 22:43:32 -0700 2009 3 0 false false Tue Jun 02 03:05:29 -0700 2009 Tue Jun 02 03:05:29 -0700 2009 4 0 false false Tue May 26 10:26:57 -0700 2009 Tue May 26 10:27:07 -0700 2009 4 0 false false Thu Jun 25 11:36:09 -0700 2009 Wed May 20 14:21:21 -0700 2009 Thu Jun 25 11:36:09 -0700 2009 0 0 false false Tue Apr 28 06:34:37 -0700 2009 Tue Apr 28 06:34:37 -0700 2009 5 0 false false Thu Apr 23 05:55:35 -0700 2009 Thu Apr 23 05:55:57 -0700 2009 0 0 false false Wed Dec 31 20:16:41 -0800 2008 Wed Dec 31 20:20:57 -0800 2008 0 0 false false Wed Nov 26 18:52:26 -0800 2008 Wed Nov 26 18:52:29 -0800 2008 0 0 false false Sun Nov 09 08:41:43 -0800 2008 Sun Nov 09 08:41:43 -0800 2008 5 0 false false Tue Sep 02 16:13:42 -0700 2008 Tue Sep 02 16:13:42 -0700 2008 0 0 false false Sat Aug 23 18:50:20 -0700 2008 Sun Aug 24 05:58:58 -0700 2008 0 0 false false Wed Jul 30 20:10:39 -0700 2008 Wed Jul 30 20:10:39 -0700 2008 0 0 false false Tue Jul 29 22:48:39 -0700 2008 Tue Jul 29 22:48:39 -0700 2008 3 0 false false Thu Aug 14 00:30:24 -0700 2008 Thu Jul 17 04:13:42 -0700 2008 Thu Aug 14 00:30:24 -0700 2008 0 0 false false Mon Jul 07 22:54:02 -0700 2008 Sun Oct 05 11:47:30 -0700 2008 http://www.goodreads.com/book_link/follow/8?book_id=675650