false 675650 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 675650 1 661654 31 8 2006 The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web (VOICES) total:11|5:2|4:5|3:3|2:1| 11 41 27 0 361878 3.73 11 0 77277298 1769474 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 0 0 false Mon Nov 09 19:59:35 -0800 2009 Mon Nov 09 19:59:35 -0800 2009 72507782 2776810 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 4 0 false Fri Sep 25 18:56:32 -0700 2009 Fri Sep 25 18:57:32 -0700 2009 72151749 1164819 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 4 0 false Tue Sep 22 14:47:21 -0700 2009 Tue Sep 22 14:47:21 -0700 2009 70926828 645845 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 0 0 false Fri Sep 11 22:47:29 -0700 2009 Fri Sep 11 22:47:38 -0700 2009 65090043 2129220 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 0 0 false Sun Jul 26 22:04:43 -0700 2009 Sun Jul 26 22:04:43 -0700 2009 64057754 1535513 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 0 0 false Sat Jul 18 22:43:32 -0700 2009 Sat Jul 18 22:43:32 -0700 2009 58154700 2376002 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 3 0 false Tue Jun 02 03:05:29 -0700 2009 Tue Jun 02 03:05:29 -0700 2009 57377146 2355687 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 4 0 false Tue May 26 10:26:57 -0700 2009 Tue May 26 10:27:07 -0700 2009 56776146 1095445 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 4 0 false Thu Jun 25 11:36:09 -0700 2009 Wed May 20 14:21:21 -0700 2009 Thu Jun 25 11:36:09 -0700 2009 54223872 113252 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 0 0 false Tue Apr 28 06:34:37 -0700 2009 Tue Apr 28 06:34:37 -0700 2009 53697539 249004 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 5 0 false Thu Apr 23 05:55:35 -0700 2009 Thu Apr 23 05:55:57 -0700 2009 41462552 1850301 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 0 0 false Wed Dec 31 20:16:41 -0800 2008 Wed Dec 31 20:20:57 -0800 2008 38729104 1753489 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 0 0 false Wed Nov 26 18:52:26 -0800 2008 Wed Nov 26 18:52:29 -0800 2008 37247735 1082516 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 0 0 false Sun Nov 09 08:41:43 -0800 2008 Sun Nov 09 08:41:43 -0800 2008 31852516 1488398 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 5 0 false Tue Sep 02 16:13:42 -0700 2008 Tue Sep 02 16:13:42 -0700 2008 31020748 95663 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 0 0 false Sat Aug 23 18:50:20 -0700 2008 Sun Aug 24 05:58:58 -0700 2008 28830011 1292767 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 0 0 false Wed Jul 30 20:10:39 -0700 2008 Wed Jul 30 20:10:39 -0700 2008 28709363 1376396 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 0 0 false Tue Jul 29 22:48:39 -0700 2008 Tue Jul 29 22:48:39 -0700 2008 27502537 1334551 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 3 0 false Thu Aug 14 00:30:24 -0700 2008 Thu Jul 17 04:13:42 -0700 2008 Thu Aug 14 00:30:24 -0700 2008 26615994 257976 675650 0321434536 9780321434531 0 http://photo.goodreads.com/books/1177026037m/675650.jpg http://photo.goodreads.com/books/1177026037s/675650.jpg http://www.goodreads.com/book/show/675650.The_User_Is_Always_Right_A_Practical_Guide_to_Creating_and_Using_Personas_for_the_Web 3.73 11 How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

]]> 2006 0 0 false Mon Jul 07 22:54:02 -0700 2008 Sun Oct 05 11:47:30 -0700 2008 8 http://www.goodreads.com/book_link/follow/8?book_id=675650