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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains ...more
Paperback, 293 pages
Published August 31st 2006 by New Riders Publishing
(first published August 21st 2006)
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Great book on deeply understanding how to put together and utilize personas in a design project. Great information with detail, but still clear and very understandable. Really helpful for anyone trying to make the best use of this design tool.
Probably best book or written material for that matter on using quantitative data to craft personas very rigorous approach (great for skeptical environments). You will be a better designer/strategist for reading AND applying what's in this text. And yes that means I liked it.
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