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Logo Design Love: A Guide to Creating Iconic Brand Identities
by
David Airey
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the proces...more
Paperback, 203 pages
Published
December 1st 2009
by New Riders Publishing
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If you are into branding and logos then you probably know David Airey. His knowledge in the graphic design field has generated two well known and popular blogs. In the book Logo Design Love, David covers brand indentity and logo design in an exciting and comprehensive way.
The Book
The book is divided into 3 main groups: Brand Identity, Process of Design and Tips, Advices and Resources. The text is easy to read and is beautifully illustrated. Throughout the pages we see examples and showcases of l...more
The Book
The book is divided into 3 main groups: Brand Identity, Process of Design and Tips, Advices and Resources. The text is easy to read and is beautifully illustrated. Throughout the pages we see examples and showcases of l...more
Logo Design Love is a practical example of the various quality works put out by veteran designers into this world, as well as an excellent testimonial to the design community's willingness to share creative ideas and best practices among peers. As a regular follower of David's inspirational blog entries, I would say that while I feel I've done myself a big favor professionally by taking extra effort going through the detailed thought process of fellow designers in this book, I believe the true g...more
Even though it's a fairly light book, I think I will be revisiting this one often. I've had a couple of inquiries about logos so I thought I'd at least read up on them. This is a good overview of what makes a good logo as well as an outline of the design process. Overall, I found the business tips to be most helpful as they can be extrapolated over a wider variety of freelancing. It's making me rethink the way I handle my own projects.
A practical and easy-to-read overview of the logo creation process. This is a great book for beginning graphic designers and those involved with branding. Professionals in the field will also find some worthwhile nuggets, but can also probably grab them off of the blog logodesignlove.com.
This is a great book to have in your collection if you are a designer or illustrator. David gives great advice on designing logos for clients, as well as good pointers that I had not thought of before. It's a quick read but perfect to have as a reference. I highly recommend!
As much about branding as it is about typography, design, and logo creation, this book is a winner for any designer looking to think long and hard about what logos do--and how you can make them do that.
Great examples, too.
Great examples, too.
This is a solid (if light) book on identity design. David hits most of the main points needed but does so in a very cursory way. I did appreciate his section on client interaction and processes, but overall I think this book is best for students and other designers looking to transition into identity design specifically.
I've read one chapter of it and really liked it :)
It's a great book, that gave me a new perspective to logo design process. I suggest it to all who love graphic design or want to rebrand their company logos.
It's a great book, that gave me a new perspective to logo design process. I suggest it to all who love graphic design or want to rebrand their company logos.
LogoDesignLove is an excellent concise book on the subject of iconic logo design. The author does an excellent job on focusing on lient/designer communications and interactions, which most logo books forgoe.
Not only the book is about logos and brands, the information that David shares is applicable to many different fields. The references in the back are also useful. Highly recommended!
Great Book with good examples and the process of designing, from sketch to a finished logo. David Airey also answers frequently asked questions about working with clients.
This was a good read and was able to get through it pretty quick. I enjoyed seeing the real world case studies. I would suggest to any designer!
Absolutely great. Almost as good as the Before and After design series by John McWade. An essential book for anybody involved in logo design.
Not just good for the slew of examples of great logo design (with proper attribution, which was fun for further research), but I really dug the creative process the author takes you through in coming up with a new logo. The business aspects of the book didn't apply to me as I'm rarely if ever just designing someone a logo, but otherwise, it was wholly enjoyable.
Great logo showcase and walkthrough of client interaction but doesn't actually go over creating logos.
Very interesting and useful! A pleasant read about branding.
Great information in the book, but it's mostly from his blogs.
Best book on logo design presently in the market.
A brief and vital introduction to the world of logo design.
Very basic primer on running a logo design business.
Realistic work but questioning how this book not placed in marketing shelves rather then art, desing n graphics
349th - 2011
Loved the Logo design Love book. xo xo xo
One of the best I've read recently.
David Airey's well structured chapters, written in an easy to understand manner, takes you through the entire design process involved in logo creation. The book showcases and explains many successful examples, offers tips for working smart and also has a Q&A section that addresses many problems faced by designers these days and how to overcome them in a practical and clever way.
The book is invaluable for any graphic designer and is a must-have.
David Airey's well structured chapters, written in an easy to understand manner, takes you through the entire design process involved in logo creation. The book showcases and explains many successful examples, offers tips for working smart and also has a Q&A section that addresses many problems faced by designers these days and how to overcome them in a practical and clever way.
The book is invaluable for any graphic designer and is a must-have.
great inside look to the design process of brand identity.
Besides the outlandish price, this book was a fabulous find! David Airey does a fantastic job of clearly articulating the process of creating brand identity. Everything from the design process to teaching you the best practices for working with clients. I would highly recommend this book to anyone interested in the graphic arts or brand identity business. The art of making effective logo's has never been more exposed.
Probably one of the best books I've read on logo and branding as a designer. A great guide in how to make logo creation a better process and dealing with clients, as well as noticing the importance of a good logo. MUST READ for anyone into branding or logos.
Very clear and concise guide - engaging read too! Good work.
Brilliant logo design demonstrations and excellent outline using fundamental techniques and processes to craft great works of art. Simplicity as often the most difficult thing to accomplish learning from the masters can help you get there!
كتاب رائع لكل من يهتم بالتصميم
و خاصه تصميم اللجوهات و البراند لنشينج
موضوعى جدا .... و قصير نسبا
اسلوبه بسيط و
و خاصه تصميم اللجوهات و البراند لنشينج
موضوعى جدا .... و قصير نسبا
اسلوبه بسيط و
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