Free: The Future of a Radical Price
The New York Times bestselling author heralds the future of business in Free.
In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can...more
I happen to drink the Kool-Aide connected to information abundance and how so much of the existing information distribution business is being disrupted by digital media and I think Anderson makes a very strong very accessible case that this is happening.
He's more accessible than Benkler. Even more so that Shirky or Weinberger, but he does so without sacrificing...more
As a late-stage baby boomer myself, I have had my own difficulties wrapping my brain around ways of thinking that come naturally to the generation that has never known a non-digital world. How to proceed with...more
This book starts off well, and delves into some interesting anecdotal items, detailing some innovations in business models that are intriguing and worthy of exploration.
However, in the last hour, Chris climbs onto his ideological soapbox. Like all elites, he feels he can preach at us about how all inte...more
En este libro se hace un repaso de os modelos e negocio de la era digital, que pasan o acabarán pasando (y esta es la tesis central del autor) por tener gran parte de los contenidos gratis. Tras el repaso a los modelos de negocios "subvencionados" (material gratis financiado por publicidad) y "freemium" (la mayoría no paga, los muy fanáticos del juego pagan y subvencionan a tod...more
Consumers in the past have been skeptical of Free--you've probably heard it in the form of "there's no such thing as a free lunch." But Anderson argues that the digital age has brought with it a "bits economy" in which there actually can be such thing as Free--with no strings attached. Many products in the digital age cost little or...more
There is good coverage of the different meanings of "free", including buy-one-get-one-free, free with purchase, free basic versions that have paid premium versions, and many others. There is great information about how o...more
“Безплатното не е сребърен куршум. Подаряването само по себе си няма да те направи богат. Трябва да помислиш творчески как да превърнеш репутацията и вниманието, които получаваш от безплатното, в пари. Всеки човек и всеки проект ще изисква различен отговор на това предизвикателство, а понякога нещата изобщо няма да се получат. Това е като всичко друго в живота - загадка е само защо хората обвиняват безпла...more
The book starts by discussing free products and services that have been around for a long time, such as "buy one get one free" deals at stores. The author discusses the psychology of receiving things for free -- a topic that is fascinati...more
A lot of the writing is sort of a pep talk for...more
The basic thesis, as I understand it, is to examine the different kinds of free in economic terms, and also to look at the way the introduction of free changes the marketplace. Both ideas are pretty interesting, as it turns out-- as a reader, I'm more drawn to the wonky stuff about how markets respond to free, but I think the other stuff is key to understanding just which free y...more
Economists swear there is no such thing as a free lunch. Someone always pays. That may be true in the “atoms” world of physical things, but Chris Anderson explains why it does not apply in the “bits” world of the Internet, where “free” is the ruling paradigm. If, as Stewart Brand (founder of the Whole Earth Catalogue and the Whole Earth ’Lectronic Link) said, “Information wants to be free,” now it is, at least in many instances, particularly onlin...more
En su contra, creo que es un libro con algunas contradicciones sorprendentes y demasiadas simplificaciones a la hora de argumentar y defender el modelo de gratuidad de los contenidos en Internet. Estas contradicciones hace...more
The downside, while it touches on how Free can be applied to what Anderson labels as "atom" businesses, it r...more
This book is the history, psychology, and a modern view of how declining digital costs are fostering a new economy centered around reputation. The book itself is a product of the authors "Free" market ideas, ostensibly written using Google Documents and given away online.
I obtained the book fr...more
1) Anderson does an excellent job of defining "free" particularly in what it means to the business community.
2) He demonstrates the history of free (yes, the concept of using free to generate revenue came a LONG, LONG time before the internet) and how it has worked in the past.
3) He illustrates multiple concrete examples of companies that have made FREE work within our modern realm...more