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Inside the Minds of Car Dealers: How to Buy Your Next Car Without Fear
by
Ray Lopez
Learn every last psychological ploy and manipulative scheme typical car dealerships use against you to squeeze every last dime out of your pocketand then some all while you're being sold a car you may not even want Discover in detail the 12 crucial dos and don's to car buying, like why you will always lose if you shop one dealer against another and why you should never me...more
Paperback, 118 pages
Published
by Five Star Publications (AZ)
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There is no worse feeling of insecurity than when you walk onto a car dealership lot. The vultures circle you. And you feel like there’s another one lurking behind a car, or around the corner of the showroom. And at any moment, one of them is going to swoop down on you. This is the way we all feel. That reason is why “Inside the Minds of Car Dealers” is a book you need to read.
This book explains the psychological affect every dealership has on average customers and why the salesman ...more
This book explains the psychological affect every dealership has on average customers and why the salesman ...more
Mostly applicable for buyers of new cars. The guy comes off as a dick, and I guess the tone is that he's trying to let you know how a dick of a car salesman thinks so you can feel better about buying a car, but he sort of makes you feel like nothing you do will prepare you enough because the car salesman always know how to win because it's his job--all while giving you tips on how to protect yourself, which, remember, you really can't. Ugh.
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