The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a pr... read full description
reviews
Jan 26, 2011
Wendy
rated it: 
Sorry sir, you are an amazing designer, philanthropist and inspiration to us all, but you are not a good writer. The book attempts to introduce the philosophies that propelled IDEO to the top of the world in design strategies and innovations, not at the level of making something look pretty, but at radical shifts in perception and usage. Brown equally emphasizes the importance of market success and global povery-reduction, successfully arguing that design problems should encompass childhood ob
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Nov 05, 2010
getAbstract
rated it: 
Tim Brown’s understated, exciting take on innovation draws its inspiration from design; he calls the process “design thinking.” Brown is CEO and president of IDEO, an influential U.S. design and innovation firm. This book conveys that innovation is the norm at IDEO. The company expects employees to come up with not just fresh ideas but new solutions to real-world problems. Brown’s and IDEO’s expectations of changing the world are realistic because they’ve done it more than once; their excitement
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Aug 19, 2011
bought this over a year ago along with a few other books devoted to DESIGN THINKING in order to learn about what DESIGN THINKING is.
Interesting read
a little too much a memoir of IDEO
limited in its coverage of the fields of Design from where the author's principles of what he calls DESIGN THINKING come from.
Wish he had used a more linear structure to organize the development of DESIGN THINKING
Having worked in various design fields for over 20 years from lic More...
Interesting read
a little too much a memoir of IDEO
limited in its coverage of the fields of Design from where the author's principles of what he calls DESIGN THINKING come from.
Wish he had used a more linear structure to organize the development of DESIGN THINKING
Having worked in various design fields for over 20 years from lic More...
Jun 19, 2011
Igor
rated it:
Книга рассказывает о дизайн-мышление. Её автор - основатель компании IDEO на собственных кейсах рассказывает как эффективно можно применять дизайн-мышление при поиске решений. Дизайн-мышление и исследования прежде всего фокусируются на человеке, на его поведении. Очень хорошая книга для людей, которые хотят решать задачи инновационными путями.
А четвёрка за то, что в этой книге абсолютно нет иллюстрации, хотя сквозь всю книгу автор гооврит о важности рисунков, скетчей, фотографий. More...
А четвёрка за то, что в этой книге абсолютно нет иллюстрации, хотя сквозь всю книгу автор гооврит о важности рисунков, скетчей, фотографий. More...
Oct 03, 2009
Off this review:
Change By Design: How Design Thinking Transforms Organizations and Inspires Innovation
By Tim Brown (HarperBusiness)
Design is not just about making things. It’s a tool for building better organizations, communities, and governments. It’s an approach, unbound to a specific discipline—a way to organize information; to problem-solve; to synthesize new ideas. This is the crux of design thinking, a concept introduced by IDEO’s Tim Brown in Change by Design. In t More...
Change By Design: How Design Thinking Transforms Organizations and Inspires Innovation
By Tim Brown (HarperBusiness)
Design is not just about making things. It’s a tool for building better organizations, communities, and governments. It’s an approach, unbound to a specific discipline—a way to organize information; to problem-solve; to synthesize new ideas. This is the crux of design thinking, a concept introduced by IDEO’s Tim Brown in Change by Design. In t More...
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Dec 08, 2010
MI2
rated it: 
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assu
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Sep 27, 2011
Scott
rated it:
Brad Milton, a church member who is an architect, gave me this book last year as the church began implementing a new governance structure. I didn't read it at the time and only recently started reading it. And like a book does every now and then, such as Jane McGonigal's Reality is Broken, it gave me incredible insight into church planning and ministry, despite not being anything directly related to church.
Brown is concerned with teaching businesses and organizations to make better More...
Brown is concerned with teaching businesses and organizations to make better More...
Jul 18, 2011
I
rated it: 
Tim Brown preaches the virtue of the designer and asks people and businesses responsible for hiring them to give them more time, money, and resources to do their job while at the same time claiming that operating within tight, unforgiving constraints is the realm in which the designer thrives.
Although there were a few valuable insights regarding the design process here, it wasn't anything that couldn't have fit in a one hour lecture and written on a standard square yellow sticky note.
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Although there were a few valuable insights regarding the design process here, it wasn't anything that couldn't have fit in a one hour lecture and written on a standard square yellow sticky note.
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Sep 04, 2011
Anne
rated it:
I am a great admirer of IDEO and its holistic approach to design projects. Where other companies pay lip-service to user-based work, IDEO puts it into practice. Brown sets the context for the company's "Design Thinking" philosophy reasonably well. For the reader it helps to know something about the company as the explanations are often incomplete. I would have preferred more detailed development of a number of the projects. Much was left to read between the lines and the stores fell in
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Feb 11, 2010
Jillian
rated it:
This was easy to read and on occasion insightful, but it felt like a really long advertisement/infomercial for IDEO. It would have been much better if he concentrated on just a few clients/ideas rather than trying to say everything in one book. Felt like I was at a party stuck in a corner with someone doing a lot of name dropping!
His very brief chapter on sustainable design was pathetic and not worth his effort. What is the point in telling a story about finding a discarded toothbru More...
His very brief chapter on sustainable design was pathetic and not worth his effort. What is the point in telling a story about finding a discarded toothbru More...
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Apr 04, 2011
Jill
rated it:
I fell in love with IDEO and the concept of design thinking after reading Tom Kelley's The Art of Innovation. Reading my November 2008 review of the book, I see that it says "The book flags somewhat in the middle - there are still plenty of anecdotes about the company's projects, but they're like the flashes of scenery you glimpse through the window of a train - intriguing but you wish the train moved just a wee bit slower so you could see more details. You're left feeling impressed that I
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Dec 06, 2010
Jorge
rated it:
The book was promising at the very beginning but it turned out to be a mash-up of ideas and stories with no clear order or objective. At the end of the book I didn't understand what exactly "Design Thinking" means and how this could be applied to our daily life and work. As someone interested in "design" in a broad sense, I feel disappointed about this reading.
Dec 03, 2010
Clare
rated it:
This book provides a fairly high-level overview of design thinking and some of the work that Tim Brown and IDEO have been involved with. A great book for executives/managers which highlights the importance of innovation, creativity and design in organisations and provides some useful advice for how it can be facilitated. I would have liked to see some of the examples discussed in more detail - several times I thought the book left stories hanging - I found myself thinking 'and then what happened
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May 05, 2011
Dax
rated it: 
This book is being a career changer for me.
It tells us about the importance of thinking with the hands (prototyping), communicating visually and with empathy, applying in the business world the tools that were typically used by design people. Those are the Design Thinkers.
In our connected world focus on the consumer experience is a must-have capability. To be able to create this consumer-focused culture people inside the company should first have their own experience, as coll More...
It tells us about the importance of thinking with the hands (prototyping), communicating visually and with empathy, applying in the business world the tools that were typically used by design people. Those are the Design Thinkers.
In our connected world focus on the consumer experience is a must-have capability. To be able to create this consumer-focused culture people inside the company should first have their own experience, as coll More...
Aug 22, 2010
Zameer
rated it:
Great intro into the ongoings at Ideo - one of the world's premiere design firms. It's a great introduction on "design thinking" something I feel will be a crucial in tackling problems faced by everyone everyday.
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Jul 31, 2011
Michelle
rated it:
Brown stresses over and over that design thinking can be learned. He doesn't necessarily draft a lesson plan for teaching it; rather he provided lists of examples and plenty of analogies to engage those interested.
Jun 24, 2011
Larashi
rated it:
buku ini yang mengawali perubahan memasuki era informasi bebas dan berdigital networking.
isinya bagaimana mengimprovisasi dan menarik ide2 menarik dari sekitar kita^^
isinya bagaimana mengimprovisasi dan menarik ide2 menarik dari sekitar kita^^
May 11, 2011
Todd
rated it:
I enjoyed the book because I love reading everything I can about IDEO. They happen to be one of my favorite companies in the whole world to follow. Overall the concept of the book is really good and Design Thinking is going to be one of the best ways to bring change to a company that allows for it to compete in the current environment and in the future ones that we can't even imagine yet. My favorite IDEO books are still the ones by Tom Kelley which are "The Art of Innovation" and "
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Feb 23, 2010
Written by one of the members of IDEO, talks about applying design principles to all forms of change. Good concepts for adaptation to any complex forms of work.
Feb 14, 2010
Simon
rated it:
Really just details problem after problem and then claims the author's company solved them all without detailing any of the interesting parts. As disappointing as one of those maltesers where the honeycomb has gone all weird.
Sep 14, 2011
Matt
rated it:
Most interesting quotation from the book: “If I’d listened to customers, I’d have given them a faster horse." -Henry Ford
An interesting look at the concept of design thinking from the CEO/President of IDEO, a San Francisco-based design & innovation consulting firm. The book has short summaries of design projects well beyond the making of widgets - ie: re-designing a hospital to improve medical service delivery to patients, designing accessible irrigation systems in Africa and Ind More...
An interesting look at the concept of design thinking from the CEO/President of IDEO, a San Francisco-based design & innovation consulting firm. The book has short summaries of design projects well beyond the making of widgets - ie: re-designing a hospital to improve medical service delivery to patients, designing accessible irrigation systems in Africa and Ind More...
Apr 10, 2010
Mike
rated it:
The basic concept of Design Thinking was good, however it was one of those books that took 250 pages to say what you could say in 20 pages.
Jan 19, 2010
Thota
rated it:
human centric thinking
Flexibility
Insight
Butterfly test - not very good!
prototypes - for non physical things!
Flexibility
Insight
Butterfly test - not very good!
prototypes - for non physical things!
Oct 02, 2011
Jeremy
rated it:
Book was not for me. Was hoping for something a little more eye opening. Fairly boring.
Jan 20, 2012
Chris
rated it:
A surprisingly simple, clear and enjoyable read about bridging the chasm between thinking and doing in order to innovate.
May 17, 2010
Great book. I'd definitely recommend to all my friends, designers or not
Nov 16, 2009
Randy
rated it:
Design is bigger than graphic design. Design is creating innovative, viable solutions within real-world constraints. The world needs more design thinkers (and Randy wishes he could go to the d.school at Stanford!).
Apr 25, 2011
Johann
rated it:
With one word: Inspiring.
I understand people who see this book mainly as a never ending collection of IDEO fame. It is.
But then, the stories told by Tim Brown paint a brilliant, vivid picture of what design thinking can do—and asking for more detail, more steps “to reproduce success” is actually falling back to the analytical, detail-oriented and convergence driven thinking. A thinking that will—according to Brown—only really succeed if it is embedded into the overall desig More...
I understand people who see this book mainly as a never ending collection of IDEO fame. It is.
But then, the stories told by Tim Brown paint a brilliant, vivid picture of what design thinking can do—and asking for more detail, more steps “to reproduce success” is actually falling back to the analytical, detail-oriented and convergence driven thinking. A thinking that will—according to Brown—only really succeed if it is embedded into the overall desig More...
