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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly

3.89  ·  Rating Details ·  4,372 Ratings  ·  243 Reviews
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business ...more
Paperback, 290 pages
Published January 1st 2010 by John Wiley & Sons (first published June 1st 2007)
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Liberty Marketing is to try and sell to your market, and public relations is to relate to the public. They are very similar. Generally, marketing requires…moreMarketing is to try and sell to your market, and public relations is to relate to the public. They are very similar. Generally, marketing requires more data and public relations requires more writing, crisis control, and improving and creating brand images. Advertising/Marketing/Public Relations are all tightly intertwined. (less)

Community Reviews

(showing 1-30)
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Dec 05, 2010 Manny marked it as to-read  ·  review of another edition
Somehow, despite all my so-called principles, I appear to have ended up in viral marketing. I guess I'd better find out something about it. Just ordered this book. Meanwhile, here's a list of plusses and minuses:

+ I'm only part-time. Consulting a few hours here and there. Heck, I'm not really working in this field at all!

+ It turns out that viral marketers are great guys. They're a pleasure to hang out with. Why does the world always have to be so confusing?

+ Our latest effort, which just went l
Trang Ngo
May 12, 2012 Trang Ngo rated it liked it  ·  review of another edition
Shelves: business
Some thoughts while reading:
* I wish that there are some good books on marketing in Vietnamese market. I am very interested in real examples from companies operating in Vietnam.
* The examples in this book are very unfamiliar to me.
* Cultural differences might play a role in the direction of the change in the rules. What is written in the book might be correct in the US market; however, applying the same techniques in Viet Nam might not work. One of the reasons can be that we don't have good V
2 Stars

This was not exactly a bad book but neither was it helpful. I checked it out because I periodically read business books to stay updated on topics. I did not realize quite how old this book was. It was first published in 2007 which in the grand scheme of things but in things regarding technology nine years is ancient these days.

I also found the author's tone off-putting. He spent a large amount of time talking about his accomplishments and personal experiences. This could have been done to
Charles McEnerney
Jun 18, 2008 Charles McEnerney rated it really liked it  ·  review of another edition
I have read my fair share of social media books, but I think this one is a good introduction for those who might be overwhelmed by all the terms and technologies that are being bandied about these days. Scott takes you through a good overview of how the media landscape has changed and how marketers (and, really, everyone) needs to shift their game in order to play in that proverbial level playing field we call the Internet.
Jul 21, 2012 Shantanu rated it it was amazing  ·  review of another edition
One of the best books I have read on Digital Marketing...hundreds of examples...Must read
Loy Machedo
Apr 03, 2013 Loy Machedo rated it really liked it  ·  review of another edition
Loy Machedo’s Book Review: The New Rules of PR and Marketing by David Meerman Scott

There are quite a number of books related to Online Marketing. Some of them cloak themselves with grandiose titles like how they made Millions and you can do it easily, About living the life of their dreams and how they can help you live yours and about some never before shared new Secret Secrets which they will finally share with you. But yeah, they charge you $47 for this kind gesture.

Now the problem is there i
Blog on Books
Mar 29, 2010 Blog on Books rated it really liked it
After being wowed by David Meerman Scott at the 2007 Book Expo, we at Blog On Books naturally felt compelled to check out his book, "The New Rules of Marketing and PR." After all, we are a blog, and his book specifically addresses how to put together a successful blog, among other things.

While writing his book, Scott first posted each chapter on his blog,, in order to get feedback from his readers. The result of this process is that the finished book is arranged like a blog, w
Diana Bogan
Sep 05, 2015 Diana Bogan rated it it was ok  ·  review of another edition
Shelves: work-life
This book had been on my radar for a very long while and I finally picked up a copy when I decided to interview for PR and marketing jobs. My undergraduate degree is in PR and although my work life began in a PR department over the years I moved through other media positions. So, my intention in reading this book was to refresh and update my knowledge and skill set. This was set, however, with the assumption that my skills were sorely outdated because the words Public Relations or Marketing anyt ...more
The subtitle says it all: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly. Scott includes all sorts of up-to-date examples, from a Costa Rican resort website doing an outstanding job providing expert content on the country to Oregon capitalizing on the Super Bowl blackout by posting a relevant image with commentary on Twitter.

The content of this book is very much adapted from his blog, which is good and bad. Good beca
Constantin Minov
While this book may have a lot of information, it's not an essential book for online marketing. It may be informative for beginners but after reading 400+ pages what I'm expecting is much more value. You cannot generalize on a lot of topics without giving more technical stuff to the reader. In the end, the reader want's to go home with some useful and specific information, being ready to be used right away. I must confess that there is a lot of material which should be cut off. Less is more!!! Y ...more
Jun 14, 2012 Marc rated it it was amazing  ·  review of another edition
Shelves: social-media
This is among the best of the primers on Social Media for marketers and public relations professionals, both. David Meerman Scott is one of the true "thought leaders" in Social Media, today. The goal of this book is to create more thought leaders, willing to challenge the current boundaries of the discipline. Traditional public relations professionals should take special note, as this book is one of the few that I've read that implores PR folks to "drink the (Social Media) Kool Aid", rather than ...more
Steven Howard
One of the most over-hyped books in the past 5-6 years.

Undoubtedly the brand that benefited the most from this book was author David Meerman Scott, who catapulted to guru status.

Granted, he was at the forefront of identifying certain trends, but he also over estimated others (podcasts for one).

Worth reading if you are a total novice, but only as background to how Internet Marketing was during its "toddler years." Not as relevant today (2012) as when published in 2007.
Brad Worley
This book was waaaaay toooooo looooong

The info was up-to-date and generally useful for beginners to intermediate; hence the 3 stars.

But this book could have been a 5 if he'd cut the filler by 70%. That's how much fluff was in it!

Long business books are only good if they tell a great story, cut all the fat, or they are chalked full of case studies.

The New Rules of PR did none of these.

Mediocre read.
Apr 27, 2011 Wendy rated it it was ok  ·  review of another edition
This book was ok. It provided a lot of information about blogs, but did not provide much insight on what PR is and how to do it, which is what I was looking for. It is also outdated, being written in 2007, there is no mention of Twitter and Facebook is written as only being for college kids. I'm not sure I would recommend this book, unless interested in blogging, and am definitely glad I got it from the library instead of buying it.
Jun 28, 2015 Toma rated it really liked it  ·  review of another edition
This is a great book for everyone who wants to understand marketing in 2015. It covers many important concepts and aspects but the most important part is the new attitude towards marketing that it's promoting. Although it could go a bit more in depth, for someone new to marketing it's sort of a Bible.
Huma Rashid
Sep 01, 2011 Huma Rashid rated it liked it
I read this because I am offering my services to a 501(c) that I really, really believe in. It's a shelter for South Asian women that are victims of domestic violence. This gave me some great ideas to boost their online presence. Wish me luck at my meeting tomorrow! With a little bit of elbow grease, I may be able to turn a volunteer opportunity into a full time paying gig, iA, iA, iA.
This book is useful as an introduction of inbound marketing techniques, but I have personally not really gained new insights (I was already convinced of the importance of the new rules). Nevertheless, I recommend chapter 10 ("Building your marketing and PR plan") because it serves as a sort of summary of the book.
Melanie Wagner Banfield
Easy read. Good information about taking control of your marketing and PR for a small business or your personal brand.
Jun 17, 2017 Vlad rated it it was ok  ·  review of another edition
Pretty basic. Good for junior marketing and PR professionals, or for late-career professionals who haven't been keeping up with internet technology.
Mar 19, 2017 Miriam rated it really liked it  ·  review of another edition
I knew little about PR and Marketing when I started reading this book. David Meerman Scott broke it down explaining the new vs. the old ways of PR and Marketing. I enjoyed the different examples he gave for companies, individuals and even religious organizations that have successfully employed the new rules of PR and Marketing. I plan to use the learnings from this book.
Feb 27, 2017 Jenna rated it really liked it  ·  review of another edition
Shelves: non-fiction-misc
A must read for anyone interesting in marketing and PR. It is well-written and entertaining, while making key points with real-life examples. It is definitely not something one can just sit and read in one sitting; it's probably best digested in smaller chunks, with plenty of re-reading along the way. the challenge is taking the author's suggestions and applying it to one's own businesses needs. But he gives one a lot of tips and suggestions and examples (not necessarily created by him, he gives ...more
Sean Fishlock
When I first saw the cover, I cringed a bit, as it looked like just another piece of granstanding fluff. But as they say, never judge a book by its cover ... this is a very useful intro for marketing managers.

Although it delves into plenty of "Web 2.0" concepts that are in themselves difficult to convey, a different tack to most is used. You won't find any confusing Internet industry jargon, just a personal approach accessible to any business professional, making it a great intro to emerging te
Dane Cobain
Apr 24, 2016 Dane Cobain rated it really liked it  ·  review of another edition
If you’re working in contemporary marketing then you need to read this book – it’s as simple as that. True, not all of it was necessarily directly related to what I do in my day job, but the concepts that are covered here are important across the board, whether you’re a marketeer or whether you’re a specialist, such as a web developer, within a marketing team. Let me tell you why.

The way that people communicate has changed, and brands are struggling to keep up. In The New Rules of Marketing &
Chelsey Quack
For clarification, I read the fourth edition of this book, which I believe was released in 2013 and is the most recent edition at this time.

This is a decent book. It's a big honking thing, and my biggest complaint is that the book needs trimming and editing. While the writing style was relaxed and easy to read, I felt that it was a bit too conversational in that there was no concern for brevity. The book is heavy on examples of how the New Rules work in real life companies, which is great, but s
Sarah Packard
Oct 21, 2014 Sarah Packard rated it really liked it  ·  review of another edition
This book is an easy read and provides great detail on how to reach buyers through the Internet. If you are looking for a comprehensive idea of what public relations or marketing is, I wouldn't look to this book first.

As someone who came of age when social media and blogging were an integral part of everyday life, most of the information seems intuitive to me. Nonetheless, I appreciate the outline Scott provided for different available online tools. In fact, it gave me information on online medi
Here is the deal:
I can only rate the book according to my standards or rather the knowledge I gathered from it. The book is a great tip for anyone wanting to know the details behind marketing and promoting yourself or your business; however I have already known most of the things mentioned in it therefore it was not of that much use for me as it would have been for a newbie.

Still, it DID confirm all my theories and mainly assured me that the way is easy to find if one only knows the tricks. Any
Jona Taylor
Feb 07, 2017 Jona Taylor rated it did not like it  ·  review of another edition
This book was awful and I forced myself to finish it just to get it off my shelf. I was hoping for practical advice for using social media to market, which it contained. To illustrate his points he would talk about what a type of business was doing, but instead of a paragraph or two it would go on for pages complete with quotes and more quotes from people I never heard of promoting their business. The examples did NOT elucidate, they promoted another company. This whole book felt like a promotio ...more
Steven Hummer
Oct 01, 2009 Steven Hummer rated it it was ok  ·  review of another edition
Recommended to Steven by: Rob Johnson
Do I have a blog? yes how about a website? yes a podcast? yes and I like doing it.
So why did I give this book 2 stars?
This book is meant to target businesses and the public relations crowd David offer tips on how they can attract buyers and sale their products.
I'm a 21 year old college student majoring in communications and am doing a podcast and site just so I can say I've done so (and it's just cool to have my own iTunes page). This book wasn't very helpful for me he did offer some tips on p
Alain Burrese
Dec 23, 2013 Alain Burrese rated it really liked it  ·  review of another edition
I just finished reading the third edition of “The New Rules of Marketing & PR” by David Meerman Scott. It is a large book, and one that seems to be aimed at larger businesses than small businesses or solo firms, but I do feel anyone interested in marketing and PR can benefit from this book as a reference guide to various aspects of marketing and PR.

Social media is changing all the time, and I noticed that a fourth edition of this book just came out after I picked this one up to read. I'm not
Coyora Dokusho
Sep 14, 2013 Coyora Dokusho rated it really liked it  ·  review of another edition
Shelves: giveaways, debt
In compliance with FTC guidelines, I am disclosing that I received the book for free through Goodreads First Reads. (i.e. DESTINY wants me to read this book.)

Tags: Personal Growth,

I'm going to update my review as I read the book!! Why? Because it's fun~

9/14/2013 5:02 PM

I've been thinking a lot lately that I want to get into the nonprofit sector, that's where I really feel like I can *help* - but I LOATHE sales, loathe them. I can do it; I'm even good at it, but it bothers me to, well, bother peo
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social media/addiction 1 4 Jul 07, 2013 01:27PM  
  • Inbound Marketing: Get Found Using Google, Social Media, and Blogs
  • Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
  • Social Media Marketing: An Hour a Day
  • Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
  • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
  • The New Community Rules: Marketing on the Social Web
  • Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
  • Word of Mouth Marketing: How Smart Companies Get People Talking
  • Twitter Power: How to Dominate Your Market One Tweet at a Time
  • Groundswell: Winning in a World Transformed by Social Technologies
  • Unmarketing: Stop Marketing. Start Engaging.
  • Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
  • Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
  • The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach More People, and Sell More Stuff: Tap Online Social Networks to Build ... Reach More People, and Sell More Stuff
  • Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
  • Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)
  • Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) (Que Biz-Tech (Old Edition))
  • Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
Follow David on Twitter: @dmscott

David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around
More about David Meerman Scott...

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