Goodreads helps you keep track of books you want to read.
Start by marking “Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation” as Want to Read:
Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation
Enlarge cover
Rate this book
Clear rating
Open Preview

Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation

3.74 of 5 stars 3.74  ·  rating details  ·  1,316 ratings  ·  105 reviews
What triggers fascination, and how do companies, people, and ideas put those triggers to use?

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence
Hardcover, 352 pages
Published January 1st 2010 by HarperBusiness
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Fascinate, please sign up.

Be the first to ask a question about Fascinate

Rework by Jason FriedLinchpin by Seth GodinMade to Stick by Chip HeathThe Total Money Makeover by Dave RamseyDrive by Daniel H. Pink
What Matters Now
60th out of 65 books — 92 voters
Influence by Robert B. CialdiniHow to Win Friends and Influence People by Dale CarnegieThe Art of Influencing Anyone by Niall CassidyThe Art of Persuasion by Andrzej BatkoMade to Stick by Chip Heath
Best Persuasion Books
30th out of 37 books — 40 voters

More lists with this book...

Community Reviews

(showing 1-30 of 3,000)
filter  |  sort: default (?)  |  rating details
Zach Olsen
I read the first 100 pages and the last 50. The middle part that goes into depth about the 7 triggers was full of definitions, semantics and a lot of fluff so I didn't read it all. I think its worth thinking about how before you can ever make the sale you have to get someone interested enough to get them through the door. A better book on the same topic of how to do that is Purple Cow by Seth Godin which covers how to be fascinating by being remarkable. Much more concise and easier to take the i ...more
Cagey advice on captivating consumers

Becoming fascinating is the best way for your product to stand out from the crowd. You can create a brand identity so interesting and distinctive that consumers will be irresistibly attracted to it, as they are to Apple, Tiffany, Coca-Cola and Google. Brand consultant Sally Hogshead shines a marketing spotlight on the potential power of fascination, details its seven triggers and explains how to use them to increase your product’s attractiveness. A clear, str
Fred Zimny
Sally Hogshead helps world-class businesses develop messages that influence and persuade consumers, patners and employees. As a world-renowed brand consultant and speaker she outlined her fascinating ideas for companies, professionals and persons in the book Fascinate.

One thing about the book is its fascinating subtitle –your seven triggers to persuasion and captivation. Which triggers for me the question will the author also be able to fascinate?

And be sure: she does!

The reason it worked for me
Great premise, poor execution--

The seven triggers of fascination - lust, mystique, vice, alarm, power, prestige, trust - are easy to remember but are not really useful because they are blanket terms that encompass whole hosts of things that aren't commonly associated with those words per se.

The book is interesting, but unfortunately doesn't really deliver. The author likes to go on tangent examples and anecdotes that may be interesting to some, but essentially useless and distracting. She circu
Sally Hogshead's book "Fascinate: Your 7 Triggers to Persuasion and Captivation" is a legendary adperson's take on how to get people interested in you, your products, or your services. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. Highly enjoyable look at what has grabbed people through the ages.
The book is not an intellectual exploration, but a marketing workshop that is somewhat gimmicky. One of the problems is that for all the discussion about fascination, it doesn’t define in any depth what fascination really is. In her attempt to fascinate the reader, the author gets creative to the point of losing some credibility. For example, she says that symmetrical elbow bones improve a male’s sexual success, a somewhat factious claim. True, one researcher has found that symmetrical nonfacial ...more
Here's the thing: if your book is named Fascinate, it has to be, well, fascinating. And this frankly just wasn't. The research methodology was anecdotal and dodgy -- you can't get statistically significant results from such a small sample size, and the questionnaire that I took was inspecific and yielded bizarre results. And the unquestioning accolades of advertising as if it had never had ill effects in its entire history... well. I ask for a higher standard of intellectual rigor (read: ANY AT ...more
I listened to the audiobook version (with Sally Hogshead herself reading), and it was solid -- although I have to admit that I'm probably biased considering I work in marketing. Sally does a good job reading her book and offers lots of tidbits, asides, and additional information. She clearly knows her stuff. Sometimes the idea of "fascination" is a bit too broad, but I really did enjoy taking the f-score test (primary trigger: alarm; secondary: trust; dormant trigger: mystique). Certainly I unde ...more
Adam Housley
This book came recommended in a blog or article I read, and I had high hopes for it as I transitioned into a new position at work that found me considering how best to develop our brand. A colleague and I had planned to work our way through the book a chapter or two at a time. After our first meeting in September, we agreed the book was overhyped. I finally finished it this week only to get it off my dresser and onto a new life at Half Price Books.
How bad is this book - I wish there were 0 stars. Instead of diagnostics and reverse engineering fascination, the authors mooshes it into an smeer so that everything is fascinating from smiles to cars to orgasms and it is all irresistible. Loads of nonsense statements that clearly shows she does not think - such as "women have twice as many orgasms with partners who are symmetric". Sorry, stop and think about this statement. On what basis can this possibly be true. How did we collect the data? W ...more
Kevin Eikenberry
We buy products because we are fascinated in some way. We enter professions, pick jobs and choose friends (and mates) because of fascination. We pick movies, television shows and books because of . . . fascination.

This book arrived in my mail courtesy of the author. When I met Sally more than a year ago she was working on this book. We talked about it. I was fascinated. When I picked up the book, I knew Sally hit a home run.

- See more at:
Monika Zands
This is a book that extends beyond business fascination and personal impact. I love the steps that give guidance to create a life full of fascination. It impacts how you are looked at and how you look at things. I am obsessed with the opportunities that I am given daily to impact people's lives. It is so important to recognize our God given gifts and learn the resources they provide us so that we may pay them forward.
I can't wait to meet you Sally. We will have a blast fascinating the planet tog
I liked the concepts: 7 triggers to how we fascinate people in life and marketing. The data is great, 75,000 data points is a lot. However, you can see how Sally's evolve over time. She even changes some of the Trigger names to make them sound more positive (lust to passion; vice to rebellion). It's pretty cool how she's not a psychologist, but is essentially doing work in that field and finding a way to monetize on her research. I used her brand Chemistry Set experiment in my biz classes. Half ...more
Rebecca Waring-Crane
Vacillating between two and four stars as I worked through this title, my moment of clarity came with the last fifty pages or so: marketing and self-promotion still (despite reading heaps to the contrary) seems a bit, well, a bit manipulative and self-promoting. But as a recently-minted entrepreneur (not a hobbyist) this is EXACTLY what I need to do. Not the manipulate bit, but the "here's the cool work I do and i know you'll love it" bit.

Hogshead presents her marketing expertise and supporting
Fantastic! Unlike Marcus Buckingham's book, Now Discover Your Strengths, Sally Hogshead's book Fascinate identifies not how you see yourself, but how others see you! Marcus' test took 30 minutes to complete...Sally's took 3 minutes. Her take on things is entirely new and fresh. The book is chock full of interesting-to-learn examples of each of the principles and she uses real life companies to illustrate her points. At this very moment in my life (helping a friend launch her online business, sup ...more
This book unnecessarily categorizes everything under "fascination". If you like something, "you are fascinated". If you love something, "you are fascinated". If you are focusing on something, "you are fascinated". If something is disgusting to you, "you are fascinated". As such, the word "fascination" becomes practically meaningless by the end of the book.

Overall, it is a decent book. Unfortunately, its 7 trigger categorization is not scientifically based on anything. She seems to have just crea
Mary Louise
My friend Sally Hogshead has written a terrific book about the power of influence on, well, most things. In this increasingly transparent world, this book is a must-read for anyone wanting to take control of their career and influence the kind of people they'd love to do business with, or have buy their books, read their blog posts or whatever. Do you often wonder how others may (mis)perceive you? Your company's business style? Your blog personality? Your career strategy? Your book campaign? Thi ...more
Feb 21, 2013 Brian rated it 5 of 5 stars
Shelves: favs
I'm always interested in books that shed light on what makes people tick. Why we do what we do. The mystery of human motivation. In this book, the seven emotional triggers that motivate people to act are discussed. The triggers aren't the only thing, for their are other "marketing" insights as well. Take an online fascination test to determine how you score as a brand. My primary trigger is prestige, and my secondary is Vice. Which is to say, I'm an elitist rebellion type... if you say so, hehe. ...more
I would give this book a much higher rating if I wasn't so annoyed by the constant barrage of emails that follow completing the assessments.
Definitely worth reading especially if you ever feel perplexed by what makes us flock to one thing and flee from another. We humans are pretty funny creatures but we're fairly easy to read with the right tools.
May 17, 2014 Cyndie rated it 4 of 5 stars
Recommended to Cyndie by: Audible
Shelves: audiobooks
Perhaps unsurprisingly, a *fascinating* book. Talks about the things that draw us in and completely enrapture our attention, especially when it is irrational that they do so. Definitely directed toward the business sector, but she does touch on the ways your own personal brand (yourself) can benefit from these fascination triggers too. Enjoyable, informative, and applicable.
Meh. There's nothing solid in here. Interesting ideas but nothing substantiated or actionable. The narrative voice was interesting, but that's not enough for a book like this.
Sure, this was clearly one of those books written by an agency member in order to promote their work, and as such carries the traditional light reading and assertion that this is the end-all and be-all of marketing methods, but it's still pretty interesting. While much of the material towards the beginning was a bit obvious or expected, the different "triggers" covered were the most unique part of the book, and worth reading to just think about the different patterns that you could use to captur ...more
I refuse to use the word "fascinating" in describing this book-- even though it would be totally appropriate.

I enjoyed the first half of the book the most. Understanding the psychology behind what triggers responses in us and how and why. (one can easily see how keen study of this can raise up some horrendous results ... think Hitler, etc.).
The second half (on how to effectively use the triggers to help sell whatever your business needs to sell) was less intriguing (mainly because I'm not in tha
This book was Fascinating. Ya Ya, very cliche comment, but it was. I have always been obsessed with being aware of how society, media, and people try to manipulate my primal instincts.
She never uses the word manipulate, but if you read this it is obvious to see that it is interchangeable with the word fascinate.
This is a wonderful book for anyone who loves introspection and understanding of the human race.
I took the f-score test and had everyone I know take it. It was surprisingly accurate.
My P
Pamela Day
Interesting informative read. Recommended by Khosla. Was not as fascinated by the book as I wanted to be....
Ron Vitale
I saw Sally speak out at Social Media Marketing World in San Diego last month and purchased her book the day after her keynote talk. I thoroughly enjoyed her book. Is it hard science? No. I went into reading this book looking for some creative ways to spice up my interpersonal work relationships so that I could better understand my strengths (and weaknesses).

Fun to read and easy to zip through I was able to finish the book on a cross country flight headed back to the east coast after the confer
read this book because it was my book clubs choice for the month, but couldn't even bring myself to finish. I felt it was incredibly disorganized and that the facts were too soft for me to take it seriously. for example, she talks about how our mouths literally water when we are excited...this is just not true. a number of studies have been done on this. we only think they do because we become more aware.

aditionally, I could have done without her sarcasm and attitude. I can't remember the last t
This is an amazing book. If you have responsibility for crafting a sales message, an ad campaign, or a brand presence, this is a must-read for you! I originally heard an executive audio summary of this book and then was so inspired by the clarity of the premise that I bought and read (and re-read) this book! It's one I go back to at least once a year if not more! Actually, every time I start to work on our Sales and Marketing Plan, I start by pulling this off the shelf and reading my highlights. ...more
Fascinating, really!
« previous 1 3 4 5 6 7 8 9 99 100 next »
There are no discussion topics on this book yet. Be the first to start one »
  • The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand
  • The Buying Brain: Secrets for Selling to the Subconscious Mind
  • Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
  • Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
  • Out of Character: Surprising Truths About the Liar, Cheat, Sinner (and Saint) Lurking in All of Us
  • The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion
  • The Referral Engine: Teaching Your Business to Market Itself
  • Redirect: The Surprising New Science of Psychological Change
  • The Psychology of Attitude Change and Social Influence (McGraw-Hill Series in Social Psychology)
  • Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
  • Beyond Culture
  • The Little Big Things: 163 Ways to Pursue EXCELLENCE
  • Priceless: The Myth of Fair Value (and How to Take Advantage of It)
  • Numbers Rule Your World: The Hidden Influence of Probabilities and Statistics on Everything You Do
  • The Person and the Situation: Perspectives of Social Psychology
  • The Optimism Bias: A Tour of the Irrationally Positive Brain
  • Overachievement: The New Science of Working Less to Accomplish More
  • Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
How the World Sees You: Discover Your Highest Value Through the Science of Fascination Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life

Share This Book