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50th out of 56 books
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47 voters
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Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation
What triggers fascination, and how do companies, people, and ideas put those triggers to use?
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influen
...moreHardcover, 352 pages
Published
January 1st 2010
by HarperBusiness
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Cagey advice on captivating consumers
Becoming fascinating is the best way for your product to stand out from the crowd. You can create a brand identity so interesting and distinctive that consumers will be irresistibly attracted to it, as they are to Apple, Tiffany, Coca-Cola and Google. Brand consultant Sally Hogshead shines a marketing spotlight on the potential power of fascination, details its seven triggers and explains how to use them to increase your product’s attractiveness. ...more
Becoming fascinating is the best way for your product to stand out from the crowd. You can create a brand identity so interesting and distinctive that consumers will be irresistibly attracted to it, as they are to Apple, Tiffany, Coca-Cola and Google. Brand consultant Sally Hogshead shines a marketing spotlight on the potential power of fascination, details its seven triggers and explains how to use them to increase your product’s attractiveness. ...more
Sally Hogshead helps world-class businesses develop messages that influence and persuade consumers, patners and employees. As a world-renowed brand consultant and speaker she outlined her fascinating ideas for companies, professionals and persons in the book Fascinate.
One thing about the book is its fascinating subtitle –your seven triggers to persuasion and captivation. Which triggers for me the question will the author also be able to fascinate?
And be sure...more
One thing about the book is its fascinating subtitle –your seven triggers to persuasion and captivation. Which triggers for me the question will the author also be able to fascinate?
And be sure...more
My friend Sally Hogshead has written a terrific book about the power of influence on, well, most things. In this increasingly transparent world, this book is a must-read for anyone wanting to take control of their career and influence the kind of people they'd love to do business with, or have buy their books, read their blog posts or whatever. Do you often wonder how others may (mis)perceive you? Your company's business style? Your blog personality? Your career strategy? Your book campaign? T...more
This book was Fascinating. Ya Ya, very cliche comment, but it was. I have always been obsessed with being aware of how society, media, and people try to manipulate my primal instincts.
She never uses the word manipulate, but if you read this it is obvious to see that it is interchangeable with the word fascinate.
This is a wonderful book for anyone who loves introspection and understanding of the human race.
I took the f-score test and had everyone I know take it. It was surpris...more
She never uses the word manipulate, but if you read this it is obvious to see that it is interchangeable with the word fascinate.
This is a wonderful book for anyone who loves introspection and understanding of the human race.
I took the f-score test and had everyone I know take it. It was surpris...more
I read the first 100 pages and the last 50. The middle part that goes into depth about the 7 triggers was full of definitions, semantics and a lot of fluff so I didn't read it all. I think its worth thinking about how before you can ever make the sale you have to get someone interested enough to get them through the door. A better book on the same topic of how to do that is Purple Cow by Seth Godin which covers how to be fascinating by being remarkable. Much more concise and easier to take the i...more
Great premise, poor execution--
The seven triggers of fascination - lust, mystique, vice, alarm, power, prestige, trust - are easy to remember but are not really useful because they are blanket terms that encompass whole hosts of things that aren't commonly associated with those words per se.
The book is interesting, but unfortunately doesn't really deliver. The author likes to go on tangent examples and anecdotes that may be interesting to some, but essentially useless an...more
The seven triggers of fascination - lust, mystique, vice, alarm, power, prestige, trust - are easy to remember but are not really useful because they are blanket terms that encompass whole hosts of things that aren't commonly associated with those words per se.
The book is interesting, but unfortunately doesn't really deliver. The author likes to go on tangent examples and anecdotes that may be interesting to some, but essentially useless an...more
Read at the recommendation of Vinod Khosla. The book presents an interesting way of looking at what motivates people, like a nicer version of the seven sins. I liked the attempt by the author to give guidance in applying the principles of the book, but as the author says, every situation is different, so a book can only help so much. Still, once I revisit the book to apply its contents to an real-life situation, I'll revisit this review too.
Chris Davis
rated it
Recommends it for:
Anyone who has a brand to forge or a product/ service to sell.
Fascination used to be considered witchcraft; a formal study of fascination would have sent Sally Hogshead to the gallows in the 1400s. "Fascinate" reads like a marketing textbook, helping the reader to develop their brand and create a powerful public image. These techniques can be applied to whatever product/ service your are selling--even yourself!
Sally Hogshead's book "Fascinate: Your 7 Triggers to Persuasion and Captivation" is a legendary adperson's take on how to get people interested in you, your products, or your services. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. Highly enjoyable look at what has grabbed people through the ages.
I found this book to be... fascinating. Filled with info and ideas useful to both business settings and personal settings. I am shocked that a product like the drink "jagermeister" could be fascinating, even though it tastes awful, but then what did I know about fascination before reading this book. There are a variety of ways to be fascinating, and this book looks at seven "triggers" that in a certain combination can help you to be fascinating.
I was surprised by how much I liked this book! Don't particularly care for her writing style or sense of humor, but there's no denying that Sally Hogshead is incredibly talented and charismatic.
The fun little exercises in the back are a great way to learn how the triggers are applied to major brands - really solidifies the concepts and gives you some useful tools.
Thanks for recommending and reading with me, Projectline.
The fun little exercises in the back are a great way to learn how the triggers are applied to major brands - really solidifies the concepts and gives you some useful tools.
Thanks for recommending and reading with me, Projectline.
Great book with applicable marketing advice for your personal life and your business. Feel free to check out my full review at my blog -http://www.everydaybabysteps.com/Fascinate-Book-Review-18089141.
I would give this 3 and 3/4 stars if I could, decent but not amazing, Robert Cialdini is more in depth but still a better book in spite of its length.
Closer to 3.5 than 4 but I still enjoyed reading it. I think the principles are less applicable to my business situation than I would like (seems to be all about marketing from a big brand name point of view) but still some interesting examples and ideas.
Great from the very start. This is an excellent book and Sally keeps it flowing very well. Very interesting information and ideas on triggers.
Started reading this with the hope of gleaning some insights. Am struggling to read it as it terse and trite. It has a nice cover!!
Sure, this was clearly one of those books written by an agency member in order to promote their work, and as such carries the traditional light reading and assertion that this is the end-all and be-all of marketing methods, but it's still pretty interesting. While much of the material towards the beginning was a bit obvious or expected, the different "triggers" covered were the most unique part of the book, and worth reading to just think about the different patterns that you could use...more
I refuse to use the word "fascinating" in describing this book-- even though it would be totally appropriate.
I enjoyed the first half of the book the most. Understanding the psychology behind what triggers responses in us and how and why. (one can easily see how keen study of this can raise up some horrendous results ... think Hitler, etc.).
The second half (on how to effectively use the triggers to help sell whatever your business needs to sell) was less intriguing ...more
I enjoyed the first half of the book the most. Understanding the psychology behind what triggers responses in us and how and why. (one can easily see how keen study of this can raise up some horrendous results ... think Hitler, etc.).
The second half (on how to effectively use the triggers to help sell whatever your business needs to sell) was less intriguing ...more
Engaging writing with deft and witty footnotes. Interesting things to think about outside the world of marketing..but in education where I do market myself and pitch my agenda on a daily basis.
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Nothing more than fluff...and an attempt to wrap examples around a premise - and a premise with no real meat at that.
Andrew Milne
is currently reading it
Currently Reading this book and getting a tone out of it. What type are you?
To be honest I did not read every word of this book, but I did read enough to know I liked it and one day I want to read the words I missed.
I really enjoyed the book the concept. Apply Apply
Good enough. The online quiz on her website is all you really need.
This book is in many ways like an applied version of Robert Cialdini's Influence, Science and Practice spiced up with a very little bit of Dan Ariely sort stuff (i.e. Predictably Irrational). I would suggest reading Cialdini (and Ariely first), and then read this if you want more of the same. What Sally Hogshead calls Fascination is in my humble oppinion in iteslf a marketing trick to sell the book. If you are into marketing or run a business, the book contains some exercises which may very well...more
Well titled.
Categories of fascination by another name are psych marketing triggers. Examples wandered but point was made.
The book was interesting. It had some excellent points and supporting information relative to the triggers for fascination. I plan to apply what I've learned from the book to help encourage membership at our local robotics club and in marketing efforts for my own business.
I recommend the book to anyone that would like to add a little fascination and intrigue to their life or business.
I recommend the book to anyone that would like to add a little fascination and intrigue to their life or business.
Sally's writing is compelling and intelligent, and the arguments on why and even how to "fascinate" through your marketing solid and yet I find myself thinking that being myself - being as true and close to bone as possible - is I have interest or energy to do. So not sure how much i will actually use her wisdom but I would recommend for people interested in marketing.
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