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  <title><![CDATA[Call of the Mall]]></title>
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  <description><![CDATA[The author of the international bestseller <em>Why We Buy</em> -- praised by <em>The New York Times</em> as &quot;a book that gives this underrated skill the respect it deserves&quot; -- now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls across the country (and in Tokyo and European capitals). He has visited them, observed his fellow mall-ers, looked long and hard for his car in mammoth parking lots, chatted up the staffers, gone hunting for jeans with adolescent girls and anniversary shopping with guys. The result is a bright, ironic, funny, and shrewd portrait of the mall -- America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. <em>Call of the Mall</em> is about desire and buying lingerie, about why the same camel hair coat costs twice as much in the women's department as it does in the boys'. It's about why shoes, handbags, and cosmetics are clustered, why Cartier is next to cut-rate, and why the movie theater is hard to find. It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom, and where the rest of us compare notes. <em>Call of the Mall</em> examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't. Visiting the mall with Paco Underhill is a surprising and insightful tour through the American crossroads. <em>Why We Buy</em> changed the way we watch ourselves shop. <em>Call of the Mall</em> will deepen our understanding of how we live, work, play, and spend.]]></description>
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  <original_title>Call of the Mall: The Geography of Shopping</original_title>
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  <title>
    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
  </description>
  <published>2004</published>
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    <rating>4</rating>
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  <read_at>Wed Oct 22 00:00:00 -0700 2008</read_at>
  <date_added>Tue Oct 14 08:51:00 -0700 2008</date_added>
  <date_updated>Wed Oct 22 08:09:21 -0700 2008</date_updated>
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    <body><![CDATA[This is a pretty neat book.   The guy who wrote it is a professional who observes people in malls and then develops marketing strategies.   It was more about sociology, about how people act in malls, than it was about evil marketing strategies.  It was very interesting to see all that goes into mall...<a href="http://www.goodreads.com/review/show/35276564">more...</a>]]></body>
    
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    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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  <average_rating>3.33</average_rating>
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  <description>
    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
  </description>
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    <rating>4</rating>
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  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Oct 21 08:28:03 -0700 2007</read_at>
  <date_added>Thu Oct 18 16:30:31 -0700 2007</date_added>
  <date_updated>Sun Oct 21 08:27:30 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[I want to work for <a href="http://www.goodreads.com/search/search?q=Paco Underhill" title="Paco Underhill">Paco Underhill</a> for just one week; I fell in love with his work after <a href="http://www.goodreads.com/search/search?q=Why We Buy" title="Why We Buy">Why We Buy</a>, now I'm totally sold. Underhill and his operatives see things that no one else does and explain them in the simplest of terms. In <a href="http://www.goodreads.com/search/search?q=Call of the Mall" title="Call of the Mall">Call of the Mall</a>, the founder of <a rel="nofollow" target="_blank" href="http://www.envirosell.com/">Envirosell</a> turns his attentions to ev...<a href="http://www.goodreads.com/review/show/7905877">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/7905877]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/7905877]]></link>
</review>
      <review>
  <id>68239395</id>
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  <title>
    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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  <average_rating>3.33</average_rating>
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  <description>
    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>1</rating>
  <votes>0</votes>
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  <read_at>Sun Aug 16 00:00:00 -0700 2009</read_at>
  <date_added>Thu Aug 20 14:48:54 -0700 2009</date_added>
  <date_updated>Thu Aug 20 14:51:01 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I couldn't finish this book. While there are plenty of tidbits that are interesting, it is so drawn out it takes forever to get to them (&quot;Let's park our car... okay lets walk in the door.. blah blah&quot;). However, you might glean some helpful information if you are in the retail industry. ]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/68239395]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/68239395]]></link>
</review>
      <review>
  <id>50563785</id>
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    <name><![CDATA[Emily]]></name>
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  <title>
    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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  <average_rating>3.33</average_rating>
  <ratings_count>150</ratings_count>
  <description>
    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Fri Mar 20 00:00:00 -0700 2009</read_at>
  <date_added>Thu Mar 26 17:52:52 -0700 2009</date_added>
  <date_updated>Thu Mar 26 17:54:26 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A surprisingly good book.  I got this one from the shelf at work.  It is an entirely merciless review of everything done right and wrong by malls - American and worldwide - from the retailing point of view.  Quick, well written, and full of lines to make you smile.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/50563785]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/50563785]]></link>
</review>
      <review>
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    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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  <average_rating>3.33</average_rating>
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  <description>
    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
  </description>
  <published>2004</published>
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    <rating>4</rating>
  <votes>0</votes>
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  <read_at>Fri Feb 01 00:00:00 -0800 2008</read_at>
  <date_added>Wed Feb 20 19:59:23 -0800 2008</date_added>
  <date_updated>Wed Dec 31 17:59:43 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Liked it almost as much as Why We Buy.  Very interesting non-fiction niche read; slightly more boring less humorous than Why We Buy.  This book is just on the dynamics of malls; or I should more accurately say, the static-ness, the geography, even the architecture of malls.   Because I shopped them ...<a href="http://www.goodreads.com/review/show/15953985">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/15953985]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/15953985]]></link>
</review>
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    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
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  <read_at>Sun Mar 01 00:00:00 -0800 2009</read_at>
  <date_added>Tue Apr 07 07:26:54 -0700 2009</date_added>
  <date_updated>Tue Apr 07 07:28:02 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[REALLY interesting inside look at malls, their importance in our lives as mini-communities, the tricks of retailers, etc.  I'm about to read his first one, &quot;Why We Buy.&quot;]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/51799789]]></url>
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</review>
      <review>
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  <text_reviews_count type="integer">28</text_reviews_count>
  <title>
    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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  <average_rating>3.33</average_rating>
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    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
  </description>
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    <rating>5</rating>
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  <read_at>Wed Apr 20 00:00:00 -0700 2005</read_at>
  <date_added>Sun Sep 21 09:32:41 -0700 2008</date_added>
  <date_updated>Sun Sep 21 09:41:12 -0700 2008</date_updated>
  <read_count>3</read_count>
    <body><![CDATA[I remember buying this book when I was at the 1st year of senior high school. It is because of former young professionals in mall and leisure competition. Despite I didn't win for the first time, it took me very satisfied to stroll at Underhill's mall. He discussed every part of the mall in detail (...<a href="http://www.goodreads.com/review/show/33429782">more...</a>]]></body>
    
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</review>
      <review>
  <id>44510926</id>
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  <title>
    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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  <average_rating>3.33</average_rating>
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  <description>
    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
  </description>
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    <rating>4</rating>
  <votes>0</votes>
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  <read_at>Sat Jan 01 00:00:00 -0800 2005</read_at>
  <date_added>Tue Jan 27 08:31:09 -0800 2009</date_added>
  <date_updated>Tue Jan 27 08:31:31 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book was fascinating.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/44510926]]></url>
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      <review>
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  <title>
    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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  <average_rating>3.33</average_rating>
  <ratings_count>150</ratings_count>
  <description>
    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
  </description>
  <published>2004</published>
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    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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          </shelves>
  <recommended_for><![CDATA[shopaholics]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Jul 03 07:31:36 -0700 2008</read_at>
  <date_added>Mon Apr 28 13:52:30 -0700 2008</date_added>
  <date_updated>Thu Jul 03 07:31:36 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[If you love to shop as I do, you'll probably enjoy this book. The author picks apart the makeup of a typical mall and how it succeeds and fails in its design. You'll likely remember some of his ideas the next time you hit the mall, which makes for a more interesting shopping experience as you analyz...<a href="http://www.goodreads.com/review/show/21191514">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/21191514]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/21191514]]></link>
</review>
      <review>
  <id>6051617</id>
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    <id>320289</id>
    <name><![CDATA[Kristina]]></name>
    <location><![CDATA[Champaign, IL]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/320289-kristina-hoerner]]></link>
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  <title>
    <![CDATA[Call of the Mall: The Geography of Shopping]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1172213135m/150334.jpg</image_url>
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  <average_rating>3.33</average_rating>
  <ratings_count>150</ratings_count>
  <description>
    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
  </description>
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    <rating>3</rating>
  <votes>0</votes>
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  <read_at>Tue Apr 01 00:00:00 -0700 2008</read_at>
  <date_added>Tue Sep 11 12:06:44 -0700 2007</date_added>
  <date_updated>Thu Dec 17 10:05:23 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I don't normally like reading business books but I surprisingly enjoyed this one.  It was recommended by my director.  It talks about how poorly malls are designed and how they should be better organized and set up to appeal to the way people shop.  It made me think of why we placed things where we ...<a href="http://www.goodreads.com/review/show/6051617">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/6051617]]></url>
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</review>
      <review>
  <id>34211587</id>
    <user>
    <id>655304</id>
    <name><![CDATA[Joanne]]></name>
    <location><![CDATA[Ames, IA]]></location>
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  <title>
    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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  <average_rating>3.33</average_rating>
  <ratings_count>150</ratings_count>
  <description>
    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>2</rating>
  <votes>1</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Nov 01 00:00:00 -0700 2008</read_at>
  <date_added>Tue Sep 30 12:22:05 -0700 2008</date_added>
  <date_updated>Mon Nov 24 14:50:18 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Since I loved {book:  Why We Buy] so much, I was looking forward to another from Underhill.  But this one just isn't as interesting.  A lot of history of the shopping mall and commentary on it as a social phenomenon.  The book is best when Underhill takes along fellow shoppers (three teens, a middle...<a href="http://www.goodreads.com/review/show/34211587">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/34211587]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/34211587]]></link>
</review>
      <review>
  <id>14941492</id>
    <user>
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    <name><![CDATA[Sean]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>
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  <title>
    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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  <average_rating>3.33</average_rating>
  <ratings_count>150</ratings_count>
  <description>
    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>2</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Feb 01 00:00:00 -0800 2008</read_at>
  <date_added>Fri Feb 08 16:29:56 -0800 2008</date_added>
  <date_updated>Fri Feb 08 16:29:56 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book paled in comparison the the guy's first book, partially because so many of the good points in &quot;WHY WE BUY&quot; were repeated here...maybe that's why half of the cover talks about his OTHER book.  Or, maybe he's just really trying to make is point that malls are boring...making that p...<a href="http://www.goodreads.com/review/show/14941492">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/14941492]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/14941492]]></link>
</review>
      <review>
  <id>28879587</id>
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    <name><![CDATA[Wende]]></name>
    <location><![CDATA[Phoenix, AZ]]></location>
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    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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  <average_rating>3.33</average_rating>
  <ratings_count>150</ratings_count>
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    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>3</rating>
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  <date_added>Thu Jul 31 09:54:38 -0700 2008</date_added>
  <date_updated>Thu Jul 31 09:56:16 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[It's readable; it's interesting; and it's already obsolete, now that traditional enclosed malls are in deep trouble, thanks to the rise of outdoor &quot;lifestyle centers&quot; and the demise of key anchor stores. Made me want to demand that Underhill go write a different book, as he's always entert...]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/28879587]]></url>
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      <review>
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    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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  <average_rating>3.33</average_rating>
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    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
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    <rating>3</rating>
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    <body><![CDATA[Definitely not as good as Why We Buy. More of the same, though not quite as insightful this time around. It's an easy read – Paco's got a nice writing style – and there is some interesting discussion of the role of geography in retail.]]></body>
    
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      <review>
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    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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  <average_rating>3.33</average_rating>
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    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
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    <body><![CDATA[Much of this is a repeat of 'Why We Buy'.  I felt he could have just crammed this book into the other - after all, mall shopping is just another branch of shopping.  Nonetheless, it was interesting but if you must choose, read the first one. ]]></body>
    
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    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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  <average_rating>3.33</average_rating>
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  <description>
    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
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    <body><![CDATA[Entertaining, but not so much as why the mall calls us as much as what the mall does wrong.  Most of us probably have no option but to shop in the mall because downtown is gone.  Recommended reading for mall and store managers.  ]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/18574101]]></url>
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      <review>
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    <name><![CDATA[Martin]]></name>
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    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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  <average_rating>3.33</average_rating>
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  <description>
    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
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  <read_at>Thu Jan 01 00:00:00 -0800 2004</read_at>
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  <date_updated>Sun Nov 16 08:03:29 -0800 2008</date_updated>
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    <body><![CDATA[Fascinating insight into the ways of shops. If you've ever wondered why you've gone into a shop not expecting to buy anything and come out with bags of junk that you suddenly felt compelled to buy, this will tell you.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/37858136]]></url>
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      <review>
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    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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  <average_rating>3.33</average_rating>
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  <description>
    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
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    <rating>2</rating>
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    <body><![CDATA[Follow up from &quot;Why We Buy&quot;.  Interesting look at retail anthropology, and I ocassionaly think of some of the points when I'm at the mall.  However, nothing reall ground breaking.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/16877087]]></url>
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      <review>
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    <![CDATA[Call of the Mall: The Geography of Shopping]]>
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  <average_rating>3.33</average_rating>
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  <description>
    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
  </description>
  <published>2004</published>
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  <date_added>Fri Jun 15 15:55:40 -0700 2007</date_added>
  <date_updated>Fri Jun 15 15:57:17 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[What a waste of a book.  You will learn nothing you didn't learn in its great predecessor (Why We Buy) but will be annoyed by Underhill's annoying incessantly chatty tone.]]></body>
    
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  <link>http://www.goodreads.com/book/show/150334.Call_of_the_Mall_The_Geography_of_Shopping</link>
  <average_rating>3.33</average_rating>
  <ratings_count>150</ratings_count>
  <description>
    <![CDATA[Paco Underhill has a genius for retail. As a follow-up to the bestseller <em>Why We Buy</em>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p>  He nails our ambivalence about indoor shopping saying, &quot;the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?&quot; He gets the devil in the details with wonderful riffs about global malls, parking spaces, the &quot;free&quot; gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p>  Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the &quot;post-mall era.&quot; This kind of prediction makes <em>The Call of the Mall</em> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <em>--Barbara Mackoff</em></p></p>]]>
  </description>
  <published>2004</published>
</book>

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  <read_at>Fri Jun 01 00:00:00 -0700 2007</read_at>
  <date_added>Sun Jun 10 07:57:29 -0700 2007</date_added>
  <date_updated>Wed Dec 16 21:08:56 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Makes you look at shopping malls in a different light: from the location map (&quot;You are here&quot;) to why the shoe department is often next to the cosmetics one. Shopping is a science.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/1818365]]></url>
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