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In the Line of Fire: How to Handle Tough Questions...When It Counts

3.64  ·  Rating Details  ·  349 Ratings  ·  27 Reviews
"""In my role at Cisco Systems, I am confronted with challenging questions from customers, government leaders, press, and analysts on a daily basis. The techniques used in this book, In the Line of Fire, are spot on; providing straightforward ways to be on the offense in all communications situations.""

Sue Bostrom, SVP Internet Business Solutions Group and Worldwide Gover

Kindle Edition, 213 pages
Published (first published June 21st 2005)
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(showing 1-30 of 1,038)
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Ginger Marin
Sep 10, 2015 Ginger Marin rated it really liked it  ·  review of another edition
While “In the Line of Fire” is primarily directed to business executives needing to learn how to competently field questions at business and investor meetings, or to salespeople selling products or seeking customers or to others who might find themselves meeting the press, this book is valuable in learning how to read presidential hopefuls and politicians in general when they answer questions or, in many cases, don't answer them. Weissman picks apart numerous past presidential debates to illustr ...more
Leader Summaries
Desde Leader Summaries recomendamos la lectura del libro En la línea de fuego, de Jerry Weissman.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: habilidades directivas, hablar en público y hacer presentaciones.
En el siguiente enlace tienes el resumen del libro En la línea de fuego, Técnicas para hablar en público y enfrentarse a cualquier pregunta por muy impertinente que sea: En la línea de fuego
Dec 24, 2014 Nathan rated it liked it  ·  review of another edition
Shelves: communications
In the eighth season of the Simpsons, nuclear power plant owner C. Montgomery Burns visits Springfield Elementary to speak to the Junior Achievers Club. Following a brief speech, he invites questions from his audience. After silence from the children, Principal Skinner asks "which do you think is more important? Hard work or stick-to-itiveness?" Burns flashes Skinner a deadpan look, turns back to the children and asks "Are there any REAL questions?"

Anyone who gives presentations that include Q&a
Apr 20, 2013 Monnie rated it liked it  ·  review of another edition
If you tremble in your shoes even thinking about speaking in front of an audience, this isn't the book for you; nothing in it will tell you how to conquer stage fright. But if you're an executive or someone who's climbing the career ladder, you're bound to come face to face with the need to talk to a group - whether it's in a small corporate meeting or a gathering of hundreds of shareholders. And when that involves fielding questions from the audience (or a nosy newspaper reporter), saying the w ...more
Andreas Manessinger
This is the last book in Weissman's original trilogy. It is intended to help you handle Q&A, and like the other two books, it pretty much concentrates on its topic. Actually I was surprised to find not much overlap between the three books.

The material in this book is admittedly a little thin and stretched out, so maybe that's the book with the least bang for the buck, but then, he is completely right, the topic is important and the advice he gives is sound.
Maria Miaoulis
Oct 03, 2014 Maria Miaoulis rated it liked it
What's great about this read is that it's not only informative, but practical. The author discusses countless concepts that enhance communication when it comes to Q&A sessions, whether formal or informal. He also offers advice on how the situation could have been handled differently and illustrates these points clearly with real-life examples.
Elisabeth Sepulveda
Using examples from classic political debates(and occasional hypothetical business scenarios), Weissman identifies his formula for confronting and answering challenging questions:

1.) Receive question
2.) Provide a buffer (through internally identifying the essence of the question, and stating it externally for clarification--he provides three options for this)
3.) Answer question
4.) Provide a "Topspin"--or a strong return to the "What's in it for the audience/what do they need to hear
If You Ever Find Yourself In the Line of Fire...: In the Line of Fire focuses on the process and dynamics of answering questions in front of important audiences. It provides excellent mechanics to prepare for formal Q&A sessions as well as ad hoc situations. The book is rich in anecdotes - although it may go a bit too far analyzing U.S. Presidential election debates over the past 30 years.

The process and tactics presented in the book complement the more simplistic (yet effective!) guideline
June Ding
Offered some practical tips for Q&A. For example, use buffer when the question is hostile or challenging to set a level groud before answering it. Listen with concentration and make sure you understand what the question is really about. Be truethful when you don't understand it and ask the questioner to clarify.
Feb 28, 2010 Nathanael rated it it was amazing  ·  review of another edition
I answer questions well, innately. It is not easy for me to explain this talent.

This book explains how to answer touch questions when it counts. The author develops his own endearing jargon, uses detailed examples, and gives presenters an effective framework. Using the martial arts meme "agility counters force," this book effectively relays the tools you need to practice this skill.

For those of us gifted at answering tough questions, this book is more essential. To become a master of something,
John Brunetti
Oct 21, 2015 John Brunetti rated it it was amazing  ·  review of another edition
Solid book. Author's basic premise is that the presentation is just as important as the message. And, it's true. The author follows several political campaigns and debates to demonstrate his points. Obviously, there's more going on than can be represented in the polling numbers. Yet, there's a grain of truth to the entire premise.

At 175 pages, it's a quick read and very useful for anyone looking to tighten up their interpersonal skills.
Raymond Esposito
May 28, 2014 Raymond Esposito rated it it was amazing  ·  review of another edition
Shelves: psychology
I consider In the Line of Fire to be a companion to Weissman's Presenting to Win. A great book for anyone who needs to answer tough questions and essential to the executive presenter.
Alberto Trevino
Feb 16, 2015 Alberto Trevino rated it it was amazing  ·  review of another edition
This is an excellent book with very good guidelines for dealing with tough questions. It provides very good examples, definitely worth reading.
Mar 03, 2013 Joe rated it really liked it  ·  review of another edition
While the book is effectively geared towards fielding tough questions in politics, there's no doubt in my mind that the techniques described in this book would be beneficial in any situation where you are asked tough questions. It's a quick read and flows nicely. I immediately understood the examples used in this book. I feel that it's given me a lot to think about when I'm challenged on any subject.
Mar 09, 2012 Anita rated it really liked it  ·  review of another edition
Shelves: non-fiction-read
This is a very short book that gives some great tips on handling Q &A after presentations. I will use some of the information. He does an interesting job of using examples from fairly recent presidential debates and press conferences to illustrate his techniques. This is certainly worth a look for anyone who is in sales or inservice.
Paul Steele
Aug 12, 2011 Paul Steele rated it liked it
Shelves: non-fiction, business
I didn't encounter any ground-breaking information in this one. Not to say I didn't learn anything, just not anything revolutionary.

I did enjoy the examples shared in the book. They were well chosen and helped me to learn how to apply the techniques in the book.
I expected it's the book about negotiation and communication skills but 90% of the details are about American presidency debating. In a consequence, I know more about political debating than gaining knowledge about how to answer tough questions.
Jane Blanchard
I liked the stories but was surprised that Jerry Weissman only selected men as examples. Surely there were women speakers that he could have cited. Could it be that women answer questions better than men?
Jeff Kessler
Mar 01, 2012 Jeff Kessler rated it really liked it  ·  review of another edition
A very good book that describes all of the subtle nuances of great debaters. While written for people in business, this book is great for people in any field. A very good read.
Jul 08, 2012 Carol rated it it was ok  ·  review of another edition
There were some common sense, helpful tips here. No examples of strong women. Since it was written in 2005, some of the examples that were current seem dated.
Jun 19, 2011 Leann rated it really liked it  ·  review of another edition
I recommend this book for anyone who has to participate in Q & A sessions, and also for anyone who enjoys politics.
Jul 29, 2013 Lynn rated it did not like it  ·  review of another edition
Just nothing in it for me. Well, to be honest, very little. CEO, politician,etc. may have some interest.
Arrica Lee
Oct 31, 2011 Arrica Lee rated it did not like it  ·  review of another edition
No pun intended but I find the tips given simple but confusing.
Mar 15, 2011 Nikolaos rated it it was ok  ·  review of another edition
Lots of useful information, not what I expected.
Apr 24, 2012 A rated it really liked it  ·  review of another edition
Loses it a bit in places.
Worth reading
Dec 07, 2013 Ken added it
James Kuang
James Kuang rated it it was amazing
Jul 20, 2016
Gosha Li
Gosha Li marked it as to-read
Jul 19, 2016
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Timothy Brown rated it liked it
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