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Microeconomics for MBAs: The Economic Way of Thinking for Managers
This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each ...more
Hardcover, 689 pages
Published March 1st 2006 by Cambridge University Press
(first published February 13th 2006)
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Working through this textbook for my class in Managerial Economics. Actually, as far as textbooks go, this one is very accessible and written in an engaging way. It takes the concepts and makes them meaningful and applicable to life in the workplace. Using engaging language and simple-to-understand examples, this textbook is actually rather enjoyable.