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Creatividad Efectiva
Ante la crisis de la publicidad actual, este libro plantea 12 pr cticos pasos para mantener la efectividad de la creatividad publicitaria. Es un libro muy recomendable para todos aquellos que est n involucrados en la realizaci n de campa as de publicidad, ya sea como parte de una agencia de publicidad o como anunciante a cargo de la aprobaci n de los esfuerzos publicitario...more
Paperback, 332 pages
Published
September 24th 2007
by Lulu.com
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