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The Chaos Scenario
by
Bob Garfield
What happens when the old world order collapses and the Brave New World is unprepared to replace it − as an ad medium, as a news source, as a political soapbox, a channel for new episodes of 'Lost?' Welcome to The Chaos Scenario. It's here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR's On the Media, Bob Garfield lon...more
Kindle Edition
Published
(first published July 1st 2009)
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I reserved this book at the library because I heard an interview with Bob Garfield about it. I was particularly interested in his insight that what we're witnessing today is the end of the mass-market which has dominated media since literacy began rising in the 19th century. Sounds simple, I know, but it's a pretty profound insight and one that a lot of people haven't figured out. A nice factoid that captures the fracturing market: in the 1950s, the top-rated show on network television was "I Lo...more
Wonderful read and one of the most entertaining "business" books I've read in years. The author has a wicked wit and uses it for good effect as he describes the collapse of media of the past and the corresponding shift of advertising/marketing away from "old" media.
We've entered a new world of "listenomics" where the power of the crowd rules. Companies that don't get that will be left to smolder in their own ashes.
This is one book I just consumed and was sad to see it end.. oh, wait. The final...more
We've entered a new world of "listenomics" where the power of the crowd rules. Companies that don't get that will be left to smolder in their own ashes.
This is one book I just consumed and was sad to see it end.. oh, wait. The final...more
Wow.
It's not often I'm enamored with the thinking of someone in this space. So much about Media is just a copy and paste of other people's ideas.
I stumbled across Bob Garfield because of mentions about his book by Clay Shirky (whom I adore.)
This book is actually hysterically funny. Bob writes with the wit and fire of a true journalist but has spent four years truly investigating and watching media empires crumble and fall. Love this.
It's not often I'm enamored with the thinking of someone in this space. So much about Media is just a copy and paste of other people's ideas.
I stumbled across Bob Garfield because of mentions about his book by Clay Shirky (whom I adore.)
This book is actually hysterically funny. Bob writes with the wit and fire of a true journalist but has spent four years truly investigating and watching media empires crumble and fall. Love this.
Books that predict the end of one's profession are always a fun read. I'm trying not to be obsolete so I picked this up and was hoping for more than just Ad Age ad critic and NPR's On the Media host Bob Garfield's collection of columns pieced together with no real flow. But the doom and gloom about the current media structure and how it's in a major meltdown got me thinking.
Good analysis of the change wave hitting the media and advertising industries - and in turn, the rest of society. Garfield's key insight is that it's now more important for these industries to _listen_ to their audiences than to broadcast information to them, and to hold a responsive, open conversation. They've been given the tools; they won't succeed financially unless they use them effectively.
p. 64 - hav to return ILL and wait for library copy to come in.
I'm always interested to read books that predict the demise of the industry in which I work!
Jan 04, 2012
Simon Hampton
rated it
4 of 5 stars
·
review of another edition
Shelves:
currently-reading
Not finished yet but this book is a lively reminder that alongside the various industries (e.g. music) known to be disrupted by the Internet, there is a department in every company that is faced with upheaval - the marketing division.
Nov 21, 2010
Jeffrey
added it
"The viral campaign he calls Thirteen Days of Chaos is what hooked me. I then download the sample via Kindle. Then I bought. Similar stories of the Post-Advertising Age is what the book is full of."
Very interesting case studies for those interested in the future of marketing or journalism. The writing is a bit dramatic but the content is top-notch.
Fun to read and deeply insightful. This is my writing style, much more effectively executed.
May 11, 2013
Jon Drucker
marked it as to-read
Apr 18, 2013
Rafael Parreira
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Mar 24, 2013
Kelly
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Mar 23, 2013
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Mar 14, 2013
Isaac Westwood
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Mar 09, 2013
Kayla
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Feb 19, 2013
Arnied
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Dec 17, 2012
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